A structural equation model of flight pursers leadership, cabin crew experience and cabin crew engagement : a perspective of a full-service airline in Thailand
| dc.contributor.advisor | Chokechai Suveatwatanakul | th |
| dc.contributor.author | Sutisa Kaewpoo | th |
| dc.date.accessioned | 2023-09-07T02:55:46Z | |
| dc.date.available | 2023-09-07T02:55:46Z | |
| dc.date.issued | 2022 | th |
| dc.date.issuedBE | 2565 | th |
| dc.description | Thesis (Ph.D. (Integrated Tourism and Hospitality Management))--National Institute of Development Administration, 2022 | th |
| dc.description.abstract | Employee engagement is generally acknowledged as a critical component, and most businesses place a high value on nurturing it as a means of contributing to their organizations’ overall success in Thailand, where the leader is also accountable for providing pleasant employee experiences to increase their employee engagement. The purpose of this study was to enhance cabin crew engagement in the context of a full-service airline in Thailand. The research findings may benefit a full-service airline in Thailand comprehend the suitable flight purser characteristics that influence the cabin crew experience, resulting in increased cabin crew engagement. The study objectives were aimed to 1) investigate the construct of flight pursers leadership characteristics, cabin crew experience, and cabin crew engagement of a full-service airline in Thailand. 2) create the structure model of flight pursers leadership characteristics, cabin crew experience, and cabin crew engagement of a full-service airline in Thailand. 3) test the structure model of flight pursers leadership characteristics, cabin crew experience, and cabin crew engagement of a full-service airline in Thailand consistent with empirical data. The research employed a quantitative method with structural equation modeling (SEM) to examine flight purser leadership, cabin crew experience, and cabin crew engagement in a full-service airline in Thailand. The sample group consisted of cabin crew members operating for a full-service airline in Thailand with a minimum of one year of work experience. Following the observable variable and following the rule of thumb, the size of the sample group will be determined by applying either 10 subjects per variable or 20 subjects per variable. There were at least 120 participants in the sample group. The questionnaire functioned as a survey tool. Composed and delivered to the participants were closed-ended questions regarding flight purser leadership, cabin crew experience, and cabin crew. The confirmatory factor analysis (CFA) was being used to analyze questionnaire data to determine the construct validity of the latent variable. The results demonstrated that 1) the study of three latent variables consisting of variables of flight pursers leadership, cabin crew experience, and variable of cabin crew engagement, each component of the measurement model had the appropriate criteria which could be used to analyze the structural equation model (SEM). The reason was that the factor loading was from 0.4 upwards with statistical significance. 2) according to the first research aim, the structure of three latent variables was confirmed, and all latent variables were used to create a structural equation model based on the conceptual framework established through variable extraction. 3) the structural equation model of flight pursers leadership characteristics, cabin crew experience, and cabin crew engagement of a full-service airline in Thailand is consistent with the empirical data. In order to enhance cabin crew engagement in the context of a full-service airline in Thailand, it is recommended to develop an absorption facet among cabin crew, which is the most statistically significant aspect of cabin crew engagement. The airline may consider having flight pursers demonstrate gratitude for good relationships with colleagues; providing the guidance of clear working procedures to cabin crew; providing assistance during work; and also, the airline may consider providing flight pursers the independence to solve problems on their own while performing duties. Apart from that, the airline may emphasize vigor, dedication, and increased job performance, respectively. However, the research was limited primarily by the data sample being collected from a single airline. It might be considered in researching a large number of cabin crew in Thailand’s full-service airlines as well as a variety of other types of airlines, such as low-cost carriers. | th |
| dc.format.extent | 396 leaves | th |
| dc.format.mimetype | application/pdf | th |
| dc.identifier.other | b216133 | th |
| dc.identifier.uri | https://repository.nida.ac.th/handle/662723737/6614 | th |
| dc.language.iso | eng | th |
| dc.publisher | National Institute of Development Administration | th |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | th |
| dc.subject | Employee experience | th |
| dc.subject | Employee engagement | th |
| dc.subject | Flight Purser | th |
| dc.subject | Cabin crew | th |
| dc.subject | Full-service airline | th |
| dc.subject | e-Thesis | th |
| dc.subject.other | Leadership | th |
| dc.subject.other | Airlines | th |
| dc.subject.other | Leadership -- Case studies | th |
| dc.subject.other | Flight crews | th |
| dc.title | A structural equation model of flight pursers leadership, cabin crew experience and cabin crew engagement : a perspective of a full-service airline in Thailand | th |
| dc.type | text--thesis--doctoral thesis | th |
| mods.genre | Dissertation | th |
| mods.physicalLocation | National Institute of Development Administration. Library and Information Center | th |
| thesis.degree.department | The Graduate School of Tourism Management | th |
| thesis.degree.discipline | Integrated Tourism and Hospitality Management | th |
| thesis.degree.grantor | National Institute of Development Administration | th |
| thesis.degree.level | Doctoral | th |
| thesis.degree.name | Doctor of Philosophy | th |