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    EFFECTS OF HEALTH-PROMOTING LEADERSHIP ON WORK ENGAGEMENT THROUGH EMPLOYEE HEALTHY, WORKPLACE CIVILITY, WORKPLACE OSTRACISM, MODERATED BY EMPLOYABILITY 

    Liping Liu; Liping Liu; Chih_Cheng Fang; Chih-Cheng Fang; National Institute of Development Administration. International College,; Chih_Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 11/8/2023)

    Health-promoting leadership, employee health, and workplace civility are the driving forces for enterprise development. Meanwhile, employability is the core element of employment relationships. The higher the employee's employability is, the higher the labor market value, which also has an important effect on employee engagement. Based on self-determination theory and social exchange theory, this study explores the effects of health-promoting leadership, employee health, workplace civility, and workplace ostracism on employee engagement in the ...
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    ASEAN Framework Agreement on Traditional Knowledge Protection 

    Vivit Vongthip; วิวิธ วงศ์ทิพย์; Wariya Lamlert; วริยา ล้ำเลิศ; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 12/8/2022)

    According to the ASEAN Economics Community (AEC) strategies, Traditional Knowledge (TK) is significant role for ASEAN community which supports Intellectual Property system of ASEAN community. It is necessary for all ASEAN member countries, which are the sources of TK, to develop the measure of protection through ASEAN Economic Community Blueprint 2025 and ASEAN Intellectual Property Rights Action Plan 2016-2025. However, each ASEAN member countries possess different legal measures for TK protection. The differences become the problems toward ...
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    Responsibility of Transport Aircraft : Study Case of  Delay 

    Ladarat Chotirat; ลดารัตน์ โชติรัตน์; Kiarttiphorn Umpai; เกียรติพร อำไพ; Kiarttiphorn Umpai; เกียรติพร อำไพ (National Institute of Development Administration, 12/8/2022)

    This thesis aims to study the liability of international air carriers. By studying the content under the international air carriage law. Which has studied about the background. Concept of international air carrier liability And the evolution of the law on liability for damages arising from the delay in carriage Due to the delay in the handling or transportation by air. The objective is to analyze the problem of determining the scope, meaning or definition of the term delay. Including the advantages and disadvantages of the absence of a defined ...
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    CROSS-NATIONAL COMPARISON ON THE IMPACT OF ONLINE CONSUMERS' TRUST AND RISK PERCEPTIONS ON B2C ONLINE MARKETPLACE ACCEPTANCE: AN EMPIRICAL ANALYSIS OF ONLINE CONSUMERS IN THAILAND AND GERMANY 

    Bastian Eine; Bastian Eine; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    The usage of B2C online marketplaces for shopping online is different around the world. While most online consumers in North America and several western countries in Europe as well are used to shop online via well-established B2C online marketplaces such as Amazon for quite some time, online consumers in some Asian countries have started using B2C online marketplaces quite recently. Analyzing cross-country differences in the influences of online consumers’ beliefs and perceptions of B2C online marketplaces on the online consumers’ acceptance of ...
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    THE EFFECT OF CEO TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL ETHICAL CULTURE ON CORPORATE SUSTAINABILITY PRACTICE OF FIRMS IN THAILAND 

    Nichanal Lamsam; Nichanal Lamsam; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Modern academics and practitioners view corporate sustainability as a new benchmark in the business world that companies should adopt. However, many companies are reluctant to practice corporate sustainability seriously due to the high costs that may not justify business goals. Thus, this research hopes to investigate the determinant of corporate sustainability practices and the benefits that firms can gain from such practices. A number of past studies have been conducted in relation to sustainability considerations. Nonetheless, many of these ...
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    Guidelines for the Development of Tourist Guide Potential in Satun Province 

    Sittha Ananthakhan; สิทธา อนันธขาล; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This research aims 1) to study the importance and performance of tourist guide potential in Satun province 2) to evaluate the tourist guide potential in Satun province and 3) to propose guidelines for the development of tourist guide  potential in Satun province. This study was quantitative method research. Data was collected through 400 questionnaires from Thai and foreign tourists visiting at Satun province by using a tourist guide in Satun province. The data from the questionnaires were analyzed according to descriptive statistics such as ...
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    COMMUNICATION OF NATIONAL SECURITY ISSUES VIA ONLINE MEDIA IN THE INFORMATION OPERATIONS FRAMING 

    Soralak Pongpo; สรลักษณ์ พงษ์โพธิ์; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ (National Institute of Development Administration, 12/8/2022)

    The research is a mixed-method study of both quantitative and qualitative research, aimed to 1) explore and analyze communication patterns used in communicating the content related to national security via the government's and the political dissidents’ information operations through online media, 2) study and analyze the impact of the communication related to national security via online media on the government, mass media, and general people, and 3) recommend some guidelines for national security operations for the government sector, mass media, ...
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    MODEL FOR QUALITY OF LIFE ENHANCEMENT IN COMMUNITY-BASED TOURISM BY UNDERSTANDING FACTORS INFLUENCING SOCIAL INEQUALITIES, THAILAND 

    Akkhaporn Kokkhangplu; อรรฆพร ก๊กค้างพลู; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 12/8/2022)

    This research aimed 1) investigate the factors that effect to Social Inequality in communities -based tourism, Thailand  2) to examine the structural equation model between factors that effect to social inequality and factors that effect to quality of life in communities-based tourism, Thailand and 3) propose model quality of life enhancement in community-based tourism by understanding factors influencing social inequalities, Thailand.  This study was a mixed methods research based on quantitative and qualitative research to obtain data. The ...
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    ROLES OF PEOPLE'S MEDIA FOR VIOLENCE NEGOTIATION IN DEEP SOUTH THAILAND'S PEACE PROCESS 

    Samatcha Nilaphatama; สมัชชา นิลปัทม์; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 12/8/2022)

    This research aims to study the negotiation role of people’s media against violence under the context of peace process in the deep south Thailand through an emergence and development of the public space initiated by local civil society actors. This research applies the qualitative methods to study the practices of 8 people’s media organizations during 2017-2018 by gathering data from the field works, as well as document analysis and textual analysis. Based on the analytical framework of the concepts of citizen’s media, public sphere, and speech ...
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    BANK FINANCIAL CAPABILITY & COMPLIANCE ON MSME LENDING AMID ECONOMIC CHANGE & THE GROWTH OF FIN-TECH COMPANIES IN INDONESIA 

    Martino Wibowo; Martino Wibowo; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข (National Institute of Development Administration, 12/8/2022)

    This paper studies ten years (2008-2018) of annual financial data from four state-owned banks, macroeconomic data and data from the financial technology (fintech) industry using ratio analysis, dynamic estimation and common size statements analysis. The study also considers the analysis of independent attributes, for example, GDP growth, interest rates and fintech lending capacity and capability that could affect the financial performance of the banks. Moreover, this research emphasizes that competition with fintech companies could affect banks’ ...
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    The Legal Measure for Determination of the Sweetener Usage in Food and Beverage 

    Idsarapatr Pacharatana; อิศราภัทร์ พชรธนา; Wariya Lamlert; วริยา ล้ำเลิศ; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 12/8/2022)

    This thesis has the purpose to study an appliance the Food Act B.E.2522 (1979) (the “Food Act”) regarding the food label and the advertisement by analyzing the problem of applying the laws whether or not it has the provision that cover the determination of the proper sugar quantity added in food, including the distinctness of the label that should make the customer understand and to study any other criteria that may develop the control on the sugar quantity in food, to what extent. From this research, Thailand does not have the legal measure of ...
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    ENHANCING ONLINE CUSTOMER ENGAGEMENT IN ONLINE ROOM RESERVATION: A STRUCTURAL MODELING APPROACH 

    Pisit Pipatphokakul; พิสิทธิ์ พิพัฒน์โภคากุล; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

    This research purposes are 1) to identify the factors of online customer services, online customer experience, online room reservation website, and online customer engagement; 2) to investigate the variables of online customer engagement; and 3) to develop a structural equation model of enhancing online customer engagement. This research is a quantitative method by developing a structural equation model of enhancing online customer engagement. The samples of this study consisted of 451 respondents who have purchased online room reservation via ...
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    DEVELOPMENT GUIDELINES MODEL OF MEDITATION ON ENVIRONMENTAL DISPUTES FOR THE RESTORATION OF NATURAL RESOURCES IN THAILAND 

    Jamras Laosattaya; จำรัส เลาสัตย์; Pakpong Pochanart; ภัคพงศ์ พจนารถ; Pakpong Pochanart; ภัคพงศ์ พจนารถ (National Institute of Development Administration, 12/8/2022)

    This research aimed to 1) study basic data about mediation on environmental disputes for developing a model of mediation on environmental disputes for the restoration of natural resources, 2) to study and seek factors affecting the mediation process on environmental disputes affecting the restoration of natural resources in a tangible manner and 3) to prepare a model and suggestion appropriate to current situations based on development guidelines model of mediation on environmental disputes for the restoration of natural resources and environment ...
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    A SMALL AND MEDIUM-SIZED HOTEL BUSINESS SERVICE INNOVATION MODEL FOR THE MATURE TRAVELERS 

    Daosook Boonyasarn; ดาวศุกร์ บุญญะศานต์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    The intense hotel competition becomes a challenge for small and medium-sized hotels to survive and forces them adjust themselves in terms of strategies to attract the potential market and their strategic management to increase their competitiveness and to survive. The group of mature travelers is considered as one of the most potential and lucrative market segments with its significance in size, potential and purchasing power which possible provide the opportunity for hotel industry, including small and medium-sized hotels. Thus, to target this ...
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    The Success of Community-based Tourism Management: A Case Study of Thaka Floating Market, Amphawa District, Samut Songkham Province 

    Jaranya Kongphet; จรัญญา คงเพชร; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม (National Institute of Development Administration, 12/8/2022)

    The purpose of this research is to study tourism management by community of Tha Kha Floating Market, Amphawa District, Samut Songkhram Province in order to study the process that has led to the tourism by the community of Tha Kha Floating Market, Amphawa District, Samut Songkhram Province be successful. In addition, it is to study problems and obstacles including recommendations in the development of management by community system using qualitative research by collecting data with documents, insight interview, and observation from main data ...
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    Debt Burden of Farmers’ Households as Compared to Households of Other Careers 

    Areerat Lunlalad; อารีรัตน์ ลุนลลาด; Amornrat Apinunmahakul; อมรรัตน์ อภินันท์มหกุล; Amornrat Apinunmahakul; อมรรัตน์ อภินันท์มหกุล (National Institute of Development Administration, 12/8/2022)

    This research aims to examine debt burdens of Thai households using the 2015 Socio-Economic Survey (SES) data conducted by the National Statistics Office (NSO). The study wants to find major factors that explain household debts especially those of farmer’ households, and to define some guidelines that might help to solve debt problems of farmer’s households. Four types of household debt are analyzed, i.e., (1) total household debts, (2) debts in doing agricultural business, (3) debts of household consumption, and (4) other debt burdens besides ...
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    An Analysis of Environmental Management According to the Sustainable Development Goals 12: A Case Study of Chang Island Trat Province 

    PATTEERA SRISUNG; พัทธ์ธีรา ศรีสังข์; Chutarat Chompunth; จุฑารัตน์ ชมพันธุ์; Chutarat Chompunth; จุฑารัตน์ ชมพันธุ์ (National Institute of Development Administration, 12/8/2022)

    The problem of waste management in tourist attractions, especially marine debris, is a significant problem that all stakeholders should work together to find a solution. General, the concept of waste solution consist of reduction, reuse, and recycling (3Rs). Therefore, this research aimed to study the current practice waste management of Chang Island and how to achieve the 12th Sustainable Development Goal (12th SDGs) targets 12.5. This research also aimed to the reveal the problems, obstacles, and guidelines for effective implementation of waste ...
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    CONTRIBUTION OF SOCIAL MEDIA USE AND CULTURAL INTELLIGENCE OF SALESPERSON TO CUSTOMER QUALIFICATION SKILLS,  ADAPTIVE SELLING BEHAVIORS AND SALES PERFORMANCE: THE ​CASE OF EXPORT SALESPERSONS IN CHINA 

    Jihong Zhou; Jihong Zhou; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    With the wide popularity of social media in business and life, there is an increasing trend of social media use in sales in recent years. In international business, social media play an important role in overcoming the time and space barriers between export salespeople and foreign buyers. However, due to the emergence of social media in about a decade, academic research about social media use in sales is lagging behind practice. In particular, scarce research has explored the topic in international business. To fill this void, this study aimed ...
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    Communication of Television Newscaster into Being Influencer and Building Popularity and Credibility by Social Media 

    Kansinee Poopoolsup; กันย์สินี ภู่พูลทรัพย์; Patchanee Cheyjunya; พัชนี เชยจรรยา; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 12/8/2022)

              The aim of this research is to study television newscaster communication as a social media thought influencer, namely skills, qualifications, techniques, methods, content used in communication. And how to communicate it can build credibility including creating good popularity on social media by using qualitative research methods In an interview with a group of five TV newscasters with social media thought influencers and three communication scholars, the results showed that the qualifications and skills as a news anchor before. It ...
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    Content Analysis and Communication Strategy about Online Depression Communities  

    Apasnan Pongpanus; อภัสนันท์ พงษ์พนัส; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร (National Institute of Development Administration, 12/8/2022)

    The objectives of this research were to: 1) explore communication strategy of the admins who managed depression-related online community; and 2) investigate the content concerning resilience, trust, and social attachment from the members of depression-related online community. Samples were Facebook users in three different community groups. The research methodology includes in-depth interview with the admins, examining their communication strategies, and content analysis on resilience, trust, and social attachment which the users in depression-related ...