Now showing items 21-40 of 456

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    The causal model of factors affecting Thai customer loyalty towards e-commerce business 

    Lalita Puangmaha; Patchanee Cheyjunya (National Institute of Development Administration, 2017)

    This research utilizes the mixed method research with the objectives to develop and to examine the consistency between the causal model of factors affecting Thai customers loyalty towards e-commerce business and the empirical data, furthermore to explore the opinions of academics and online marketers in relating to the marketing communication factors influencing Thai customers loyalty to e-commerce business. The research method has been divided consecutively into two parts which are; Part 1: the quantitative research conducting survey methodology ...
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    A causal relation model of market orientation and extended market orientation affecting strategic management through health establishments performance in Bangkok 

    Wirut Nakkhasin; Sangkae Punyasiri (National Institute of Development Administration, 2018)

    The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 2) to study the relationship between market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 3) to investigate of concept for causal relation model of market orientation and extended market ...
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    The causal relationship in financial literacy, self-efficacy, financial planning motivation, risk in financial planning and retirement financial planning among people in the Northeastern region of Thailand in the context of an ageing society 

    Lanliya Samsuwan; Montree Socatiyanurak (National Institute of Development Administration, 2019)

    This study objectives are 1) to examine the causal relationships in financial literacy, self-efficacy, financial motivation planning, risk in financial planning, and retirement financial planning among people living in the northeastern region of Thailand through empirical data performed by confirmatory factor analysis, 2) to analyze causal relationship of financial literacy, self-efficacy, financial motivation planning, risk in financial planning, and retirement financial planning among people living in the northeastern region of Thailand by ...
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    Child labor and school dropout in least-developed countries: Empirical evidence from Lao PDR 

    Xayavong, Thidavong; Piriya Pholphirul (National Institute of Development Administration, 2017)

    Even though topics related to child labor and school dropout have been studied worldwide, little attention has focused on child labor and school dropout in the least-developed countries. This paper examines the impact of child labor on school dropout by using national representative data from the Labor Force and First Child Labor survey in the Lao PDR, which serves as a case study of a least-developed country. The endogeneity of child labor to school dropout was controlled by using an average wage of children by province as an instrumental variable. ...
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    Communication factors affecting training effectiveness of business organizations 

    Jompon Jeebpinyo; Yubol Benjarongkij (National Institute of Development Administration, 2020)

    The research is aimed for three objectives:  1) To study communication methods of professional trainers in organizing training, 2) to study training communication factors that affect training effectiveness of business organizations, and 3) to test the researcher’s developed structural equation model of latent variables, namely professional trainers’ qualifications and competence, training environmental management, trainees, and training effectiveness, with empirical data.   Mixed methods of qualitative and quantitative research were conducted. ...
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    Communication for localism empowerment through singing contest KIKDUU tv program 

    Pimchaya Fakpiem; Asawin Nedpogaeo (National Institute of Development Administration, 2020)

    This study has the objective to examine nationalism and localism in the KikDuu Singing Contest through the program production process. The goal is to study localism awareness among the audiences of the KikDuu Singing Contest. The researcher analyzed 28 tapes using the seven components to examine nationalism and localism in the program content. In addition, in-depth interviews were conducted with eight key informants of whom are program producers and thirty five audiences. The research revealed nationalism and localism in the KikDuu Singing ...
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    Communication for the foreign football player's cultural adjustment in Thailand league football club 

    Akkarong Punpong; Warat Karuchit (National Institute of Development Administration, 2019)

    The research has the four objectives as follows: 1. To examine and develop a causal model of factors influencing of Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication and Media usage behavior to be affected the foreign football players' adjustment in Thailand league football clubs. 2. The analysis of the direct effect, indirect effect and total effect, is focused on testing the Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication ...
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    The comparison of teaching approaches for media literacy: case study of Assumption university student 

    Natcha Sathapornsathit; Warat Karuchit (National Institute of Development Administration, 2018)

    This research presents the comparison between 3 teaching approaches to find the most effective teaching approach and create guideline for choosing teaching approach for media literacy education, to ultimately improve the level of media literacy in Thai youth. The approaches being compared are the 100% lecture-based approach, the 50% lectures-based and 50% activity-based, and the 100% activity-based approach. The 50% lecture-based and 50% activity-based is expected to be the most effective teaching approach.   This research study is an experimental ...
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    Compensation determination factors for the executive personnel groups of state enterprises in Thailand : a case study of group a state enterprises in Thailand 

    Gornkrit Sakronsatian; Chindalak Vadhanasindhu (National Institute of Development Administration, 2019)

    This research aims to find personal characteristic factors of the executive personnel groups (EPGs), by considering the characteristics of an organization, which leads to different compensation determination. The researcher also adds political relationship factor into consideration. The researcher uses the mixed-method research by in-depth interviews with 25 personnel who involve with the compensation determination process of the target group. Questionnaires were used to collect information from 347 employees in state enterprises from level 5 or ...
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    Competition and the bank lending channel : evidence from bank - level data in Thailand 

    Jakkrich Jearviriyaboonya; Yuthana Sethapramote (National Institute of Development Administration, 2018)

    This paper attempts to assess the degree of competition in Thailand’s banking system, and examine the evolutionary effect of bank regulations. Furthermore, this paper investigates how a change in competition can affect the monetary policy on bank lending channel in Thailand. This study employs panel data from ten commercial banks over quarterly time periods from 2001–2015. The competition variable is measured using the Lerner index. Bank regulations can be divided into four groups: (i) restrictions on banking activities, (ii) limitations on foreign ...
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    Contribution of cultural intelligence to adaptive selling behavior, customer-oriented selling behavior and cross-cultural sales performance of Thai salespeople 

    Arti Pandey; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    As firms expand internationally, there will be an ever-greater challenge for their salespeople who will be required, more and more, to engage in cross-cultural selling. Although cross-cultural selling is a topic that has already gained much attention in literature, research about the competencies of salespeople in cross-cultural selling is still scarce. To fill this research gap, the present study focuses on the role of cultural intelligence (CQ) which is a cross-cultural competency that will assist salespeople in becoming more effective in ...
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    The contribution of cultural intelligence to cross-cultural adjustment and leadership effectiveness of Chinese expatriates in Thailand 

    Guang, Xiaoyun; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Since a large number of multinational corporations have entered international markets to maintain competitive advantages, the effectiveness of expatriates who handle the overseas tasks has been one of the key factors that affect the international business of multinational corporations. As the largest developing country, China has entered the global market in a rapid pace in recent years. Along with the new strategy known as one belt one road, Thailand is among the key strategic countries in South-East Asian region that has been chosen by Chinese ...
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    Contribution of cultural intelligence to quality of working relationship and job burnout : the case of Thai cabin crew members belonging to a national minority group 

    Phenphimol Seriwatana; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Nowadays, the leading national airlines of many countries have expanded their international routes worldwide.  Although these airlines generally recruit their workforce from their home country to work on the cabin crew team, their international expansion requires them to have foreign crew members from the countries where they have expanded their flight routes. However, despite the benefits of having foreign crew members on the team, many national airlines tend to have a policy of hiring a small proportion of foreign crew members, thereby making ...
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    The contribution of cultural intelligence to team processes and innovation in multicultural teams : the case of restaurant business in Thailand 

    Akaraphun Ratasuk; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    In many big cities characterized by multicultural environments which are also major tourist destinations of Thailand, many restaurants hire multicultural teams to help them achieve successful innovation. Even though cultural diversity among team members can potentially foster the innovative performance of multicultural teams, it can also cause challenges that would inhibit them from successful innovation. In particular, cultural diversity existing in teams can create unpleasant relationships and tension among team members, thereby limiting team ...
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    The contribution of emotional intelligence and cultural intelligence to interaction involvement, emotional exhaustion and job performance of call center representatives in the Philippines 

    Puyod, Jenette Villegas; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    The Philippines is one of the major outsourcing destinations of the call center industry in the world. The call center business in the Philippines has been heralded as the latest sunshine industry, and its growth is mainly driven by contact center services. Needless to say, a handful of researches have found drawbacks about the emotive and psychosomatic weaknesses in the nature of works in call centers. Indeed, this kind of work is a very challenging endeavor as it is coupled with the fact that every call center representative needs to do ...
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    Contribution of social media marketing capability to business performance of Thai firms 

    Penpattra Tarsakoo; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Social media has become a part of people’s daily lives by allowing billions of people from all around the world to create, communicate and exchange contents virtually with each other. The use of social media has become a part of business strategies for both large and small enterprises. From the marketing perspective, the social media has become crucial because social media marketing provides a significant opportunity for businesses as a tool to engage both existing and new customers at lower cost as well as to promote and sell their products or ...
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    Contribution of transformational leadership to sense of place and turnover intention of myanmar workers in Thailand: the mediating role of trust in leader and supportive diversity climate 

    Tipnuch Phungsoonthorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    Myanmar migrant workers represent the major workforce for low skilled labor Thailand in numerous areas such as agriculture, manufacturing, and certain service branches such as construction and domestic work. The high turnover among these Myanmar workers is costly to the company and may lead to labor shortage. Thus, it is important for the companies to retain these workers. One of the important factors that also contributing to the attachment and commitment of migrants that still have not received sufficient attention is the concept of “sense of ...
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    The country-level analysis of institutional factors affecting the foreign direct investment (FDI) in 6 Asean countries 

    Chanatip Suksai; Ponlapat Buracom (National Institute of Development Administration, 2018)

    This empirical study is a country-based analysis aiming to investigate how institutional factors (primary economic and social determinants) affect the FDI inflows in six ASEAN countries, namely Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam during the period of 1990-2016. This study uses a mixed-methods research approach employing a pooled data multiple regression technique to analyze the significant determinants of FDI in the ASEAN region at the country level from a holistic approach.   The findings revealed that, ...
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    The creation of trust culture in the organization of food cluster in Chiang Rai province 

    Chongpet Janla; Renliang Li (National Institute of Development Administration, 2019)

    The purposes of the study were to study characters and steps of trust available in Chiang Rai's cluster of food organization, to search for the possible promotion of trust culture among the cluster of food organizations of Chiang Rai and to synthesize models of trust culture in food organization of Chiang Rai. This research uses qualitative methods with collecting data via 36 in-depth interviews, engage in group focus using an analysis, interpretation with descriptive statistics. Data were validated by employing the Triangular Techniques and ...
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    Critical determinants of gender inequality from five different perspectives 

    Kim, Seh Young; Ponlapat Buracom (National Institute of Development Administration, 2020)

    Gender inequality (GI) still prevails due to multi-faceted reasons. Therefore, multi-dimensional approaches to examine the root-causes of GI are necessary. In this regard, with the adoption of multi-perspectives and multi-level analyses, i.e. macro- vs. micro-analysis (OECD membership, gender, and regions), the study aims to find out the key determinants affecting GI in five different models, comprised of 17 socio-economic and institutional determinants: the capability-related model (CRM), the livelihood-related model (LRM), the formal ...