Now showing items 21-40 of 419

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    Communication factors affecting training effectiveness of business organizations 

    Jompon Jeebpinyo; Yubol Benjarongkij (National Institute of Development Administration, 2020)

    The research is aimed for three objectives:  1) To study communication methods of professional trainers in organizing training, 2) to study training communication factors that affect training effectiveness of business organizations, and 3) to test the researcher’s developed structural equation model of latent variables, namely professional trainers’ qualifications and competence, training environmental management, trainees, and training effectiveness, with empirical data.   Mixed methods of qualitative and quantitative research were conducted. ...
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    Communication for localism empowerment through singing contest KIKDUU tv program 

    Pimchaya Fakpiem; Asawin Nedpogaeo (National Institute of Development Administration, 2020)

    This study has the objective to examine nationalism and localism in the KikDuu Singing Contest through the program production process. The goal is to study localism awareness among the audiences of the KikDuu Singing Contest. The researcher analyzed 28 tapes using the seven components to examine nationalism and localism in the program content. In addition, in-depth interviews were conducted with eight key informants of whom are program producers and thirty five audiences. The research revealed nationalism and localism in the KikDuu Singing ...
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    Communication for the foreign football player's cultural adjustment in Thailand league football club 

    Akkarong Punpong; Warat Karuchit (National Institute of Development Administration, 2019)

    The research has the four objectives as follows: 1. To examine and develop a causal model of factors influencing of Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication and Media usage behavior to be affected the foreign football players' adjustment in Thailand league football clubs. 2. The analysis of the direct effect, indirect effect and total effect, is focused on testing the Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication ...
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    The comparison of teaching approaches for media literacy: case study of Assumption university student 

    Natcha Sathapornsathit; Warat Karuchit (National Institute of Development Administration, 2018)

    This research presents the comparison between 3 teaching approaches to find the most effective teaching approach and create guideline for choosing teaching approach for media literacy education, to ultimately improve the level of media literacy in Thai youth. The approaches being compared are the 100% lecture-based approach, the 50% lectures-based and 50% activity-based, and the 100% activity-based approach. The 50% lecture-based and 50% activity-based is expected to be the most effective teaching approach.   This research study is an experimental ...
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    Compensation determination factors for the executive personnel groups of state enterprises in Thailand : a case study of group a state enterprises in Thailand 

    Gornkrit Sakronsatian; Chindalak Vadhanasindhu (National Institute of Development Administration, 2019)

    This research aims to find personal characteristic factors of the executive personnel groups (EPGs), by considering the characteristics of an organization, which leads to different compensation determination. The researcher also adds political relationship factor into consideration. The researcher uses the mixed-method research by in-depth interviews with 25 personnel who involve with the compensation determination process of the target group. Questionnaires were used to collect information from 347 employees in state enterprises from level 5 or ...
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    Competition and the bank lending channel : evidence from bank - level data in Thailand 

    Jakkrich Jearviriyaboonya; Yuthana Sethapramote (National Institute of Development Administration, 2018)

    This paper attempts to assess the degree of competition in Thailand’s banking system, and examine the evolutionary effect of bank regulations. Furthermore, this paper investigates how a change in competition can affect the monetary policy on bank lending channel in Thailand. This study employs panel data from ten commercial banks over quarterly time periods from 2001–2015. The competition variable is measured using the Lerner index. Bank regulations can be divided into four groups: (i) restrictions on banking activities, (ii) limitations on foreign ...
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    Contribution of cultural intelligence to adaptive selling behavior, customer-oriented selling behavior and cross-cultural sales performance of Thai salespeople 

    Arti Pandey; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    As firms expand internationally, there will be an ever-greater challenge for their salespeople who will be required, more and more, to engage in cross-cultural selling. Although cross-cultural selling is a topic that has already gained much attention in literature, research about the competencies of salespeople in cross-cultural selling is still scarce. To fill this research gap, the present study focuses on the role of cultural intelligence (CQ) which is a cross-cultural competency that will assist salespeople in becoming more effective in ...
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    The contribution of cultural intelligence to cross-cultural adjustment and leadership effectiveness of Chinese expatriates in Thailand 

    Guang, Xiaoyun; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Since a large number of multinational corporations have entered international markets to maintain competitive advantages, the effectiveness of expatriates who handle the overseas tasks has been one of the key factors that affect the international business of multinational corporations. As the largest developing country, China has entered the global market in a rapid pace in recent years. Along with the new strategy known as one belt one road, Thailand is among the key strategic countries in South-East Asian region that has been chosen by Chinese ...
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    The contribution of emotional intelligence and cultural intelligence to interaction involvement, emotional exhaustion and job performance of call center representatives in the Philippines 

    Puyod, Jenette Villegas; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    The Philippines is one of the major outsourcing destinations of the call center industry in the world. The call center business in the Philippines has been heralded as the latest sunshine industry, and its growth is mainly driven by contact center services. Needless to say, a handful of researches have found drawbacks about the emotive and psychosomatic weaknesses in the nature of works in call centers. Indeed, this kind of work is a very challenging endeavor as it is coupled with the fact that every call center representative needs to do ...
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    Contribution of transformational leadership to sense of place and turnover intention of myanmar workers in Thailand: the mediating role of trust in leader and supportive diversity climate 

    Tipnuch Phungsoonthorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    Myanmar migrant workers represent the major workforce for low skilled labor Thailand in numerous areas such as agriculture, manufacturing, and certain service branches such as construction and domestic work. The high turnover among these Myanmar workers is costly to the company and may lead to labor shortage. Thus, it is important for the companies to retain these workers. One of the important factors that also contributing to the attachment and commitment of migrants that still have not received sufficient attention is the concept of “sense of ...
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    The country-level analysis of institutional factors affecting the foreign direct investment (FDI) in 6 Asean countries 

    Chanatip Suksai; Ponlapat Buracom (National Institute of Development Administration, 2018)

    This empirical study is a country-based analysis aiming to investigate how institutional factors (primary economic and social determinants) affect the FDI inflows in six ASEAN countries, namely Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam during the period of 1990-2016. This study uses a mixed-methods research approach employing a pooled data multiple regression technique to analyze the significant determinants of FDI in the ASEAN region at the country level from a holistic approach.   The findings revealed that, ...
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    The creation of trust culture in the organization of food cluster in Chiang Rai province 

    Chongpet Janla; Renliang Li (National Institute of Development Administration, 2019)

    The purposes of the study were to study characters and steps of trust available in Chiang Rai's cluster of food organization, to search for the possible promotion of trust culture among the cluster of food organizations of Chiang Rai and to synthesize models of trust culture in food organization of Chiang Rai. This research uses qualitative methods with collecting data via 36 in-depth interviews, engage in group focus using an analysis, interpretation with descriptive statistics. Data were validated by employing the Triangular Techniques and ...
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    The cross-cultural implications of learner initiative on the technology acceptance of mobile learning at the corporate level 

    Farrell, Wendy Colleen; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    HR Training and Development (T&D) initiatives are often tasked with training as many employees as possible for as little money as possible while proving training efficacy. To accomplish this, e-learning and now m-Learning have been seen as viable options. Unfortunately, merely deploying the learning opportunities does not mean that the learners will actually use it (Swang et al., 2013) . In this context, learner initiative (LI) has been shown to be an obstacle for more distant (i.e. not co-located and synchronous) learning (Tuckman, 2007). ...
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    Data journalism: principle development and knowledge adaptation in Thailand 

    Ekapon Thienthaworn; Warat Karuchit (National Institute of Development Administration, 2018)

    This research aims to: 1) study the knowledge and use of Data Journalism in other countries; 2) study the knowledge and use of Data Journalism in Thailand as well as the obstacles and problems in the development of knowledge and use of Data Journalism in Thailand; and 3) create the guidelines for development the knowledge and promotion of the use of Data Journalism in Thailand. The qualitative research methodology is used to conduct a research. Firstly, the documentary research was used to examine and analyze all related documents , which were ...
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    Delay of gratification and business performance in least developed countries : evidence from LAO PDR 

    Xayavongsa, Dalivone; Piriya Pholphirul (National Institute of Development Administration, 2018)

    Does delay of gratification affect the probability of engaging in self-employment and does it contribute to their business performance? This article aims to quantify impacts of delay of gratification on engaging in self-employment and business performance. Using Lao PDR as representative of least-developed countries, We analyze nationally representative survey data from the Lao-STEP Skills Measurement Household Survey, we estimate binary Probit and Logit model to quantify impacts of delay of gratification on probability of self-employment. And, ...
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    Determinants of enrollment at secondary and higher level of education in Pakistan 

    Arsha, Iqra; Udomsak Seenprachawong (National Institute of Development Administration, 2018)

    The persistent low enrollment rate at the secondary and higher level of education in Pakistan indicates the failure of the Government to annihilate the illiteracy and ultimately reduce poverty through education. Using annual time series data from the year 1965 to 2015, the study aims to analyze the determinants of the secondary and higher level of educational enrollment of both males and females in Pakistan. The main concentration was on the impact of educational spending by government, number of institutions, GDP per capita to see the healthiness ...
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    The development of 21st century learning skills to enhance the performance effectiveness of convention hotel staff in Thailand 

    Busarin Wongwiwattana; Chokechai Suveatwatanakul (National Institute of Development Administration, 2017)

    This paper was aimed to present the guideline development of 21st Century Learning Skills for the convention hotel staff’s performance and effectiveness in Thailand.  The results of the study could help to improve the performance of convention hotel staff, especially at convention hotels in Thailand.  Convention hotels are used for meetings and business conventions which generate a lot of benefits to the country such as revenue, employment, cross cultural management and technological development respectively. Thus, it is necessary to understand ...
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    The development of a structural equation model in managing experience, value and customer satisfaction in international tourism business 

    Peerapong Tanvittayanont; Kassara Sukpatch (National Institute of Development Administration, 2017)

    This research aimed 1) To study factors related to customer experience management, customer satisfaction and customer value in Thailand's outbound tour operators. 2) To develop a structural equation model of customer value for Thailand's outbound tour operators. to developing structural equation model of customer value for outbound tour operators in Thailand.  This study was a mixed methods research based on qualitative and quantitative research to obtain a set of factors, including internal latent variables, external latent variables, and observed ...
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    The development of appropriate model and network management method for Thailand : a case study of networks within the ministry of social development and human security 

    Krittiya Anuwong; Suvicha Pouaree (National Institute of Development Administration, 2019)

    There are 4 objectives in this study; 1) to study the evolution, structure, administration, and problems or obstacles of each network models within the Ministry of Social Development and Human Society, 2) to study the model and  network management method within the Ministry of Social Development and Human Society 3) to study the elements which shape the success of the model and  network management method within the Ministry of Social Development and Human Society, and 4) to develop the appropriate model and network management method for Thailand ...
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    The development of prototype branding for sustainable rice from small-scaled farming in Thailand 

    Panpilas Kuldilok; Bu-nga Chaisuwan (National Institute of Development Administration, 2018)

    The research of Development of Prototype Branding for Sustainable Rice from Small-scaled Farming in Thailand has the essential objectives which includes 1) To study the branding process and communications from rice brand of successful farmers who have production process of small- scaled farms in Thailand; 2) To study methods and prototype of sustainable rice branding for farmers who have production process of small-scaled farms in Thailand; and 3) To study acceptance of  sustainable rice branding prototype for farmers who have production process ...