Now showing items 167-186 of 3318

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    Nisachol Ratanasachol; นิสาชล รัตนสาชล; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ (National Institute of Development Administration, 12/8/2022)

    The Thesis entitled “Branding Bangkok through the Bangkokian’s Perspective,” was aimed to 1) study Bangkok’s identity of the Conventional Districts from the Bangkokians’ perspective, 2) explore the development of the Conventional Districts towards New or Emerging Districts, and 3) apply the findings on Bangkok’s identity for Bangkok branding. The research used mixed methods, both qualitative and quantitative. The research was conducted with 3-Helix or 3 groups. Namely, the qualitative research was conducted with 1) policymakers, researchers, ...
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    Bank competition and the linkage to stability and growth: international evidence and implication to Thailand 

    Sanhapas Laowattanabhongse; Sorasart Sukcharoensin (National Institute of Development Administration, 2017)

    Over the past two decades, the impact of bank competition to financial stability as well as to economic growth has been the center of interest for both academicians and practitioners. The recent financial crises throughout the globe further exhibit the urgent need to conclude the relationship between (1) bank competition and financial stability and (2) bank competition and economic growth. This dissertation, therefore, attempts to fill in the literature gap of both competition-stability and competition-growth nexuses by using a sample of 81 ...
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    Martino Wibowo; Martino Wibowo; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข (National Institute of Development Administration, 12/8/2022)

    This paper studies ten years (2008-2018) of annual financial data from four state-owned banks, macroeconomic data and data from the financial technology (fintech) industry using ratio analysis, dynamic estimation and common size statements analysis. The study also considers the analysis of independent attributes, for example, GDP growth, interest rates and fintech lending capacity and capability that could affect the financial performance of the banks. Moreover, this research emphasizes that competition with fintech companies could affect banks’ ...
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    Banner advertising management for local online travel agencies 

    Kamonthat Nualanan; Rugphong Vongsaroj (National Institute of Development Administration, 2016)

    This empirical study examined the effects of local online travel agencies’ banner advertising belief factors on inbound tourists’ attitude toward banner advertising and the effects of inbound tourists’ attitude toward banner advertising on banner advertising effectiveness. The results of structural equation modeling could partially confirm the belief-attitude-effectiveness relations for local online travel agencies’ banner advertising from the perspective of inbound tourists. The empirical results from this study indicated that the features ...
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    Behavioral approach to portfolio selection 

    Kumnoon Narakornpijit; Pariyada Sukcharoensin (National Institute of Development Administration, 2018)

    Behavior plays an important role in people’s decision making, for example, different decision making can occur during happy and unhappy time. Behavioral factors also affect the decision making in the investment that cause unreasonable decision making in many investment situations. Many behavioral theories have been developed to explain human’s behavior, which some of them are also applied to the investment. This research focuses on studying the portfolio investment in Thailand by two of the well-known theories for portfolio selection, which are ...
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    Behavioral interventions for choice decisions: convenience and visibility interventions versus taste preference 

    Rapeepat Manasoontorn; Prasopchoke Mongsawad (National Institute of Development Administration, 2021)

    Successful behavioral interventions to reduce the consumption of unhealthy food help lessen the burden of non-communicable diseases. In prior research, a conventional approach such as providing nutrition information could not overcome the  “tasty” impact of unhealthy food. This study is a field experiment, conducting in a casual restaurant, designed to assess the effects of behavioral- and cognitively-oriented interventions on healthy meal choice. The interventions include convenience enhancement, visibility enhancement and a combination of the ...
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    Beijing film academy in search of individuation 

    Chitti Urnorakankij; Patchanee Cheyjunya (National Institute of Development Administration, 2017)

    “Beijing Film Academy in Search of Individuation” is a qualitative research aiming to study instructional curriculum of Beijing Film Academy (BFA) , social context, and other environmental factors, such as the quality of BFA students, instructors, and executives, including related physical factors. The Concept of Individuation of Gilbert Simondon and A Theory of Practice of Pierre Bourdieu, including the Concept of Knowledge and Power of Michel Foucault is used as a framework for this study. Data collection is conducted by documentary ...
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    Board game for developing self-awarenessthrough design thinking process in learning 

    Prang Kiatsoonsong; ปราง เกียรติสูงส่ง; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร; National Institute of Development Administration. School of Human Resource Development; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร (National Institute of Development Administration, 3/6/2022)

    The purpose of this study was to learn life skills and to apply design thinking process with inmates. The research method was action research. The sample consisted of 20 inmates aged 17 to 20 in Bannkaruna Juvenile Vocational Training Centre for Boys. The instruments used in this study include in-depth interview and design thinking process. The results were as follow: the subjects have low self-awareness and empathy than any other life skill component. An analysis of interview and Persona reveal that they lack of confidence, Pessimism and lack ...
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    BOI Zone 3 investment promotion policy : an analysis of policy outputs and impacts 

    Manvipa Indradat; Thavanrat Vorathepputipong, advisor (National Institute of Development Administration, 1999)
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    Building a social network on facebook for managing romantic love related problems in women 

    Kanitta Yampochai; Awae Masae (National Institute of Development Administration, 2017)

    This qualitative research employed the participatory action research and case study methods. There are 3 objectives as follows: 1) to investigate social contexts and personal attributes of those entering the designated Facebook network; 2) to examine patterns of relationship in an online social network linking to the management of romantic love problems of women on the Facebook; and 3) to build a model of social network for the management of romantic love problems among women on the Facebook. Data was analyzed by understanding the meanings, ...
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    ADIREK VAJRAPATKUL; ADIREK VAJRAPATKUL; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล; National Institute of Development Administration. School of Development Economics; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล (National Institute of Development Administration, 12/8/2022)

    This study examines the impact of digital technology on economic volatility, also known as the business cycle, by using a famous methodology called the DSGE model. Two major models are constructed, namely the baseline one-sector model and the two-sector model. The baseline one-sector model is constructed to express the reactions of variables to technology, fiscal policy, and monetary policy shocks in both closed and open economies. The two-sector model is formulated by separating the production part of the economy into two sectors, namely the ...
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    Candlestick chart pattern recognition 

    Touchpakorn Dhammathanapatchara; Ohm Sornil (National Institute of Development Administration, 2015)

    The technical analysis of stocks and trends has been used by traders for decades to predict a particular market movement. The candlestick chart pattern analysis is a widely-used technical analysis technique. With a large number of patterns, manually identifying patterns from a price chart has been found to be difficult; thus an automatic means is needed to aid investors. In this research the candlestick chart pattern recognition technique is discussed, which can effectively identify candlestick chart patterns and their evaluation.
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    Capacity development of rice noodles production through clustering: a case study of Nakhon Pathom province 

    Nuttapong Petlaor; Somsak Samukkethum (National Institute of Development Administration, 2020)

    This basic research has 2 objectives: 1) To study the model of Khanom Chin (Thai rice noodle) business cluster in Nakhon Pathom Province, and 2) To study the important components and the guidelines for capacity development related to driving Khanom Chin business cluster in Nakhon Pathom Province.  Population and Samples 1) Thai farmers in the cluster of Nakhon Pathom Province 2) Thai entrepreneurs from midstream and downstream groups (processing and marketing) in the cluster of Nakhon Pathom Province 3) people from Thai network support groups ...
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    Capacity of the planning agency and national development plan implementation effectiveness: a comparative study of Thailand and Malaysia 

    Patcharawan Ubonloet; Nattha Vinijnaiyapak (National Institute of Development Administration, 2020)

    The Economic Planning Unit or EPU of Malaysia and the Office of the National Economic and Social Development Board or the NESDB of Thailand play a major role in setting the direction of country development through national development plans. The objectives of this study were to study why the development outcomes of Malaysia are better than those in Thailand in many areas, especially after the 1997 financial crisis, and how organization theory contributes to development plan implementation and effectiveness evaluation. This research was qualitative ...
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    Capital structure and market power 

    Prajya Ngamjan; Aekkachai Nittayagasetwat (National Institute of Development Administration, 2016)

    Employing a sample set of 289 Thai listed firms during 2005-2014, the research found that leverage leads to increasing market power as measured by Tobin’s Q and sales growth. The explanation is given by the limited liability theory; that is, a firm employs debt as a commitment tool to compete aggressively in product markets. The main finding remained robust through different leveraged firms/groups, different market concentration groups, different time periods, and in different industrial sectors. Additionally, leverage had stronger effects ...
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    Capital structures of listed firms in ASEAN 

    Pornpen Thippayana; Aekkachai Nittayagasetwat (National Institute of Development Administration, 2014)

    The objective of this dissertation is to study the firm-, industry-, and countrylevel factors influencing the capital structures of the listed firms in ASEAN. The 3,750 samples are collected annually for 12 years from 2000 to 2011, resulting in 45,000 firm-year observations. The pooled ordinary least squared regression is used in the analysis for all combined three-level features. The leverage measures cover various proxies of capital structures. The evidence shows that firm size and tangibility are significantly and positively related to ...
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    Career and life coping strategies : a case study from ministry of public administration in Bangladesh 

    Karim, Mohammad Rezaul; Juree Vichit-Vadakan (National Institute of Development Administration, 2015)

    This study was conducted to achieve the objectives of identifying the socioeconomic factors that influence career choice, analyzing the organizational factors inhibiting professionals’ career and life, and analyzing the coping strategies utilized by the professionals in encountering those barriers.
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    Jassada Sepetch; เจษฎา ศรีเพ็ชร; Montree Socatiyanurak; มนตรี โสคติยานุรักษ์; Montree Socatiyanurak; มนตรี โสคติยานุรักษ์ (National Institute of Development Administration, 7/1/2022)

    The objectives of this research were to study the changes incurred during the progression from a cash-based economy to a cashless society in Thailand, the factors related to a cashless economy and a cashless society in Thailand, and the development of a conceptual framework for the pursuit of a cashless society and economy in Thailand. The sample group was the population of all regions in Thailand. A total population of 2,800 samples was found. Thailand is likely to develop from a cash-based economy to a cashless economy. This is due to the ...
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    Thitima Lumliengphon; ฐิติมา ลำเลียงพล; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2023)

    The hotel industry is the largest and most rapidly growing industry in Thailand. Many tourists are travelling there from many different countries around the world. The ability for hotel staffs to use multi-languages in communication with guests, such as English, Chinese and Japanese, is becoming more than ever so needed as an absolute minimal requirement. Due to widespread difficulties with the language barrier, many hotels hire native speaker to solve this problem. This study, therefore, explored the effectiveness of human resource practices ...
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    Causal factors affecting integrated policy implementation of tourism in Thailand 

    Nuttaprachya Nantavisit; Kassara Sukpatch (National Institute of Development Administration, 2021)

    The research of “Causal factors affecting integrated policy implementation of Tourism in Thailand.” is the study of causal factors affecting the integrated policy implementation and the proposal of integrated policy implementation model of tourism to implicate administrative policies' directions to sectors responsible for implementing policy based on the national tourism development plan. Therefore, the researcher revised the literature review, concepts, theories and related researches in both of Thailand and overseas in order to achieve the ...