Corruption represents a major and deep-rooted setback in Thai society. A sustainable solution is to implant moral principles rejecting all forms of sleazes, especially in young.In2010, NIDA Center for Philanthropy and Civil Society in collaboration with Bangkok Metropolitan Administration (BMA) and NIDA initiated the program of “Growing up Good” for kindergarteners to secondary school levels of all public schools in Bangkok.

The focus of this study is how to best support festival coordinators and festival tourism providers to adopt core competencies that will be most useful in creating a successful festival tourism marketing program. The objectives of this study were: 1. To investigate the current marketing competencies demonstrated by cultural festival coordinators. 2. To study cultural festival coordinators’ perceptions regarding the importance of marketing competencies. 3. To study the influence factors that cause cultural festival tourism coordinators to accept ...

This study was to create a pattern of website development that affects the trust in the decision for medical tourists in Thailand because nowadays the competition of medical tourism is increasingly higher in several countries, such as Singapore, Malaysia and India, where tourism is mainly promoted by website that is used as a source of information for the decision of visiting to medical tourism. Particularly, the interface factors on a website are important and affect the decision. Although currently there are many studies on developing a website ...

The current research sought to identify the factors associated with hotel employees’ motivation, specifically in relation to compensation, benefit and rewards system and to explain the ways their motivation affects their organizational engagement.  It was anticipated that the findings can be used to develop guideline for promoting hotel employee engagement by using compensation, benefit and rewards system.  The research applied qualitative research method by using the semi structured in-depth interviews with a total of 20 hotel employees who ...

The objectives of this research are to 1) To explore the hotel industry perspectives on responsible tourism, 2) To study the causal factors of the hotel industry in adapting the responsible tourism concept to the idea of creating value for society, and 3) To propose the guidelines for responsible tourism development based on creating shared value towards society in Active Beach Tourism Cluster, Thailand The research design was a mixed methodology combining the quantitative and qualitative research. For the quantitative method, the data was ...

This research had the objective to study the development of culturally-relevant community products, how they contribute to increasing community income, and how they add value to the overall economy of Thailand. The author attempted to identify factors behind the success in development of culturally-relevant community products as a basis for proposing guidelines for a model of developing culturally- relevant community products. This study focused on a number of community enterprises which produce quality products from local material resources. ...

The study aims to examine happiness level, the relating to happiness, and the ranking of factors that influence happiness level among household heads in urban and rural areas of Thailand. The study employed both quantitative and qualitative analyses. In the quantitative analysis, the researcher measured happiness level and analyzed the factors relating to happiness by means of an interview questionnaire, where the qualitative analysis was in the form of a focus group discussion. In analyzing the data, the study employed univariate analysis (e.g. ...

The objectives of this study are to estimate the number of ill persons and sources of midical care, to identify factors influencing the probability of seeking medical care, as well as to estimate the amount of expenditure for the outpatients, inpatients in public and private hospital. Secondary data were obtained from two major sources : The 1986 Health and Welfare Survey undertaken by the National Statistics Office and other national data from the National Economic and Social Development Board. Primary data about private hospital was assembled ...

The research entitled, “Health Communication Innovation for Depression Prevention and Surveillance,” is aimed to study the pattern, content, and methods of health communication for preventing depression through social media and to explore the needs of LINE application on health communication for depression prevention, including altering health communication patterns related to depression prevention to reach general receivers more widely with no sex and age limit, nor regardless of their mental condition. The findings are expected to enable easy ...