Browsing by Title
Now showing items 514-533 of 3464
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Growing up Good
(Library and Information Center, National Institute of Development Administration, 2022-01)
Corruption represents a major and deep-rooted setback in Thai society. A sustainable solution is to implant moral principles rejecting all forms of sleazes, especially in young.In2010, NIDA Center for Philanthropy and Civil Society in collaboration with Bangkok Metropolitan Administration (BMA) and NIDA initiated the program of “Growing up Good” for kindergarteners to secondary school levels of all public schools in Bangkok. -
Guideline of the hot spring management to promote the quality of health tourism in Thailand
(National Institute of Development Administration, 2018);
This research used mixed methods to investigate: 1) To study the tourist’s behavior in the Hot Spring area; 2) To study the expectations of Thai tourists towards the Hot Spring Management; 3) To study the perceptions of Thai tourists towards the Hot Spring Management; 4) To create guidelines of Hot Spring Management to promote the quality of Health Tourism in Thailand. The researcher employed purposive sampling. For the quantitative research, the sample group includes 400 Thai tourists who visited 4 sources of Hot Springs, including Phra Ruang ... -
Guidelines based on factors that encourage cultural festival tourism coordinators to accept and adopt marketing competencies
(National Institute of Development Administration, 2018);
The focus of this study is how to best support festival coordinators and festival tourism providers to adopt core competencies that will be most useful in creating a successful festival tourism marketing program. The objectives of this study were: 1. To investigate the current marketing competencies demonstrated by cultural festival coordinators. 2. To study cultural festival coordinators’ perceptions regarding the importance of marketing competencies. 3. To study the influence factors that cause cultural festival tourism coordinators to accept ... -
Guidelines for creating tourism competitive advantage to enhance the tourism resource component Case study : Ban Don Nai community, Laem Phak Bia Subdistrict, Ban Laem District, Phetchaburi Province
(National Institute of Development Administration, 12/8/2022);
The objective of this research was to study the composition of tourism resources of the Ban Don Nai community, Laem Phak Bia Subdistrict, Ban Laem District, Phetchaburi Province. This study aims to assess the potential components of tourism resources and the competitive advantage of the Ban Don Nai community. Also, it was to analyze the composition of tourism resources that affect the building of the competitive advantages while finding ways to upgrade the components of tourism resources to create a competitive advantage there. The research ... -
Guidelines for developing employee engagement to enhance innovative organization in Thai hotel business
(National Institute of Development Administration, 2017);
This study was to create a pattern of website development that affects the trust in the decision for medical tourists in Thailand because nowadays the competition of medical tourism is increasingly higher in several countries, such as Singapore, Malaysia and India, where tourism is mainly promoted by website that is used as a source of information for the decision of visiting to medical tourism. Particularly, the interface factors on a website are important and affect the decision. Although currently there are many studies on developing a website ... -
Guidelines for Development Marketing Strategy to Building Loyalty for Sport Tourists to Attendance Professional Football Buriram United Club in Buriram Province
(National Institute of Development Administration, 7/1/2023);
This research is aimed to 1) to study the behavior and needs of sports tourists in attending professional football matches of Buriram United Club. Buriram Province. 2) to study the factor of marketing mix influencing the loyalty of sports tourists in visiting the professional football matches of Buriram United Club, Buriram Province, and 3) to propose guidelines for Development Marketing Strategy to Building Loyalty for Sport Tourists to Attendance Professional Football Buriram United Club in Buriram Province. The sample was 400 sports tourists ... -
Guidelines for promoting hotel employee engagement by using compensation, benefit and rewards system
(National Institute of Development Administration, 2018);
The current research sought to identify the factors associated with hotel employees’ motivation, specifically in relation to compensation, benefit and rewards system and to explain the ways their motivation affects their organizational engagement. It was anticipated that the findings can be used to develop guideline for promoting hotel employee engagement by using compensation, benefit and rewards system. The research applied qualitative research method by using the semi structured in-depth interviews with a total of 20 hotel employees who ... -
Guidelines for promoting Tilapia breeding by Life Cycle Assessment Techniques to reduce the environmental impact based on Smart Farmer and Circular Economy principles.Case Study: Natchaphon Farm, Sai Noi District, Nonthaburi Province
(National Institute of Development Administration, 7/1/2023);
This research has its key objectives of assessing environmental impacts caused by Tilapia farming, using Life Cycle Assessment (LCA): Cradle to Gate method and Greenhouse gas emissions to suggest guidelines to reduce the impact and improve the Tilapia farming process. The Semi-Intensive culture farming method was applied together with an in-depth interview from key relevant persons including farmers who breed Tilapia using a Semi-Intensive culture method from nearby areas. This research found that greenhouse gas emissions released from the farm ... -
Guidelines for responsible tourism development based on creating shared value towards society in active beach tourism cluster, Thailand
(National Institute of Development Administration, 2021);
The objectives of this research are to 1) To explore the hotel industry perspectives on responsible tourism, 2) To study the causal factors of the hotel industry in adapting the responsible tourism concept to the idea of creating value for society, and 3) To propose the guidelines for responsible tourism development based on creating shared value towards society in Active Beach Tourism Cluster, Thailand The research design was a mixed methodology combining the quantitative and qualitative research. For the quantitative method, the data was ... -
Guidelines for Community Based Tourism Management approach: Case study of Ban Phai Hu Chang Community, Banglen, Nakhonpathom
(National Institute of Development Administration, 7/1/2023);
The objectives of the research entitled “Guidelines for Community Based Tourism Management approach: Case study of Ban Phai Hu Chang Community, Banglen, Nakhonpathom”, 1) to study tourists’ demographic characteristics that affect the tourist’s expectations and perceptions in Ban Phai Hu Chang Community, 2) to assess the potential of community-based Tourism Management at Ban Phai Hu Chang, 3) to propose guidelines for the development of community-based tourism in Ban Phai Hu Chang community. A mixed research method was used into this study. The ... -
Guidelines of a model for the development culturally-relevant Thai community products: case study of five provinces
(National Institute of Development Administration, 2017);
This research had the objective to study the development of culturally-relevant community products, how they contribute to increasing community income, and how they add value to the overall economy of Thailand. The author attempted to identify factors behind the success in development of culturally-relevant community products as a basis for proposing guidelines for a model of developing culturally- relevant community products. This study focused on a number of community enterprises which produce quality products from local material resources. ... -
Guidelines of Elephant Welfare Management for Tourism in Phuket Province
(National Institute of Development Administration, 3/6/2022);
The research is a mixed research which is composed between the qualitative research and quantitative research. The purpose of research are 1) to examine the factors of marketing that affect the decision of elephant activities for tourism Phuket Province 2) To assess the potential of elephant welfare management for tourism Phuket Province 3) To define guidelines for elephant welfare management for tourism Phuket Province The objectives are pursued through qualitative analyses conducted on the Representatives of entrepreneurs at Phuket Elephant ... -
Happiness and its influencing factors among household heads in urban and rural areas of Thailand
(National Institute of Development Administration, 2010);
The study aims to examine happiness level, the relating to happiness, and the ranking of factors that influence happiness level among household heads in urban and rural areas of Thailand. The study employed both quantitative and qualitative analyses. In the quantitative analysis, the researcher measured happiness level and analyzed the factors relating to happiness by means of an interview questionnaire, where the qualitative analysis was in the form of a focus group discussion. In analyzing the data, the study employed univariate analysis (e.g. ... -
Happiness at work: a comparison between the public and private sectors.
(National Institute of Development Administration, 7/1/2022);
Happiness at work: a comparison between the public and private sectors. This descriptive study aims to 1) compare the happiness at work in different dimensions both public and private, analyze the perspective of happiness at work. 2) analyze the factors influencing the happiness of people working between the public and private organizations. This research is a secondary study of data from the Working Conditions Survey Project 2018 and the happiness survey of working people (in the organization) from the National Statistical Office The study ... -
Health care seeking patterns and its implication on health expenditure in Thailand
(National Institute of Development Administration, 1993);
The objectives of this study are to estimate the number of ill persons and sources of midical care, to identify factors influencing the probability of seeking medical care, as well as to estimate the amount of expenditure for the outpatients, inpatients in public and private hospital. Secondary data were obtained from two major sources : The 1986 Health and Welfare Survey undertaken by the National Statistics Office and other national data from the National Economic and Social Development Board. Primary data about private hospital was assembled ... -
Health care utilization and impacts of acute illness on wealth of aging population in Thailand
(National Institute of Development Administration, 2009);
The proportion of older citizens is increasing in the population of most countries. Keeping the well-being of this cohort usually demands more attention and resources. The elderly as a group are generally in poorer health than the rest of the population. They are more likely to suffer from disability and visit the doctor more often. Those with chronic ailments particularly need continuing treatment, some require long-term care in a nursing facility. For this more intensified health care, a larger portion of their income goes to health care. To ... -
Health communication innovation for depression prevention and surveillance
(National Institute of Development Administration, 2020);
The research entitled, “Health Communication Innovation for Depression Prevention and Surveillance,” is aimed to study the pattern, content, and methods of health communication for preventing depression through social media and to explore the needs of LINE application on health communication for depression prevention, including altering health communication patterns related to depression prevention to reach general receivers more widely with no sex and age limit, nor regardless of their mental condition. The findings are expected to enable easy ... -
Health Communication Strategy and Satisfaction in Using Online Health Communities
(National Institute of Development Administration, 3/6/2022);
The study of health communication strategy and satisfaction in using online health communities. to study types of online communities on health association in various platforms and strategies created by content providers that disseminate a variety of health information on their channels, and to study the motives and satisfaction in the use of online communities as information transmitters. The study is conducted with the mixed method; purposive sampling approach selecting from the online communities. The findings show that the types of online ... -
Health decentralization policy to local administrative organizations : an alternative model for Thailand
(National Institute of Development Administration, 2006); -
Health needs assessment for reinventing health centers in Bangkok Metropolis
(National Institute of Development Administration, 2001);