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HIGH QUALITY TOURIST’S ONLINE CONSUMER BEHAVIOR – BASED ONLINE MARKETING COMMUNICATIONS STRATEGIES OF LUXURY BOUTIQUE HOTELS IN BANGKOK, THAILAND
; (National Institute of Development Administration, 7/1/2022)
This research establishes online marketing communications (OMC) strategies targeting high-quality tourists for luxury boutique hotels in Bangkok, Thailand under four objectives: (1) to investigate characteristics of high-quality tourists who have stayed in luxury boutique hotels; (2) to study high-quality tourists’ online consumer behavior in terms of website usage in terms of searching for hotel information and making an online reservation; (3) to identify hotel website quality factors that significantly influence on high-quality tourists’ online ... -
Holistic view on successful aging: life course and current factors determining successful aging in Thailand
; (National Institute of Development Administration, 2019)
Aging population is a global phenomenon. In Asia, aging population is rapidly increasing in many countries with less preparation compared to the western countries. The proportion of older adults is considerably higher and demanding the attention to understand successful aging. Researchers have long shown interest to understand the meaning and also the complex factors leading to successful aging. However, much of their understanding are limited to uni-dimensional aspects either biomedical or social facet. This dissertation studied holistic view ... -
Hospital charge policy : a case study in Thailand regional hospitals
; (National Institute of Development Administration, 2001) -
Hospitality management and its factors : a comparative study of public and private hospitals in Thailand
; (National Institute of Development Administration, 2014)
The objectives of this research were to identify the perceived service obtained by customers and to examine the opinion of employees towards hospitality management in both public and private hospitals in Thailand. Based on the objectives of the study, the theoretical linkage between the hospitality factors affecting customer satisfaction, which consist of service, employee behavior, and physical environment, was explored. Moreover, the theoretical linkage between service quality (mediating variable) and employee satisfaction, which consist ... -
Household debt and universal health coverage in Thailand : empirical evidence on the household savings
; (National Institute of Development Administration, 2021)
Many studies have found that social security system such as pension system depresses household savings. The Universal Health Coverage (UHC) scheme is a type of social security system in Thailand, but it is questionable whether or not it is contributes to household debt. The two purposes of this paper are to theoretically analyze the pros and cons of implementing the UHC or Co-Payment Scheme (CPS) in a small open economy with the focus on Thailand by using a two-period Overlapping Generations Model (OLG), and to analyze the causal relationship ... -
Household expenditure for children's education
; (National Institute of Development Administration, 2008)
For both develop and developing countries, in today’s modern society an educated workforce is essential to development and growth, knowledge, as well as skills, not only equip people for work, but also increase social awareness and aid the development of the country as a whole. Education also enables a developing society to adjust itself more readily to changing markets and emerging technologies. And whereas it is predominantly to responsibility of governments to create policies which relate to the implementation of budget allocation, education ... -
Household expenditure, debt and happiness in the rural area
; (National Institute of Development Administration, 2009)
The resources of expenses among consumers were not only from their regular earning but also from loan money that was borrowed in order to help supporting the inadequate resources of the households. The objective of this study is to determine the structural relationships among “household debt”, “expenditure pattern”, “debt value” and “happiness” in the rural Thai households. The model will be analyzed based on the data from sample survey, using a stratified random sampling technique. After developing the model, the multiple regression technique ... -
How do local governments manage their performance? the effect of psm, organizational, and environmental determinants on effective performance management in Ghana: the case of local government employees in the greater accra region
; (National Institute of Development Administration, 2017)
Managing people for development is not an easy task and at the same time finding a management tool to effectively unleash the potential of employees to contribute to development through a local government system may appear a difficult exercise. In the management literature, reference is made to several tools developed, especially in private sector, to make organisations monitor and use performance information to measure employees’ performance. However, the managerial principles that govern the public sector make it highly challenging to introduce ... -
Human capital development models of academic staffs in Thai higher education
; (National Institute of Development Administration, 2018)
This research aimed to analyze causative relationship of black box affecting performance of Thai higher educational institutions through factors of employee engagement. This quantitative research used a questionnaire as an instrument for data collection with 1,992 academic personnel from 6 Thai higher educational institutions including Chulalongkorn University, Mahidol University, Chiang Mai University, Thammasat University, Kasetsart University and Suan Sunandha Rajabhat University. Basic statistics were employed to analyze demographic ... -
Human capital, inequality and economic growth in Thailand
; (National Institute of Development Administration, 2019)
This dissertation contains three papers concentrating on human capital, inequality and economic growth in Thailand. All three papers use the Labor Force Survey (LFS), conducted by National Statistical Office (NSO) in Thailand. First paper (Chapter two of this dissertation) aims to find intergenerational rate of transmission of human capital. As one of the major limitations of finding intergenerational rate of transmission is endogeneity problem, this paper contributes by proposing an alternative instrument to find rate of transmission of human ... -
Human emotion recognition in Thai short text
; (National Institute of Development Administration, 2018)
Emotion classification is one of the topics in effective computing applicable in various research areas such as speech synthesis, image processing, and especially, text processing. Emotion classification is aimed at identifying a suitable emotion label for each review. In this research, a hierarchical classification framework to identify emotions (objective opinion and anger, disgust, fear, sadness, happiness, and surprise) is proposed for actual customer reviews written in Thai. The hierarchical classification framework consists of three ... -
Human resource management practice model of Suvarnabhumi Airport, Thailand
; (National Institute of Development Administration, 2020)
This research study proposes a model for the human resources management practices of Suvarnabhumi Airport, Thailand and has five objectives: 1) to synthesize the process of human resources management practices of Taiwan Taoyuan International Airport, which is one of the world’s best ranking airports and recipient of the Worldwide Best Airport Staff in the World and Best Airport in Asia awards; 2) to evaluate the efficiency of the human resources management practices of Suvarnabhumi Airport; 3) to evaluate the effectiveness of the human resources ... -
Human resource management practices for employee engagement to enhance organizational citizenship behavior in five-star hotels in Thailand
; (National Institute of Development Administration, 2018)
This study investigates the relationship between employee perceptions of human resource management practices (HRM practices) and organizational citizenship behavior (OCB), and also examines the mediating role of employee engagement between the relationship of employee perceptions of HRM practices and OCB in the context of five-star hotels in Thailand. The thesis especially focuses on eight HRM practices; namely, recruitment and selection, training support, performance appraisal, compensation and benefits, career opportunities, internal c ... -
Human resource transformation and competitive advantage : a case study of Krungthai bank
; (National Institute of Development Administration, 2018)
The objective of this dissertation are 1) to examine the context of HR transformation to create competitive advantage for Krungthai Bank, 2) to determine the key success factors that can influence HR transformation to create competitive advantage for Krungthai Bank, and 3) to develop an effective model for HR transformation to create competitive advantage for Krungthai Bank. To achieve the research objectives, the study employs mix method research. Both Quantitative and Qualitative Research are employed to bring knowledge, facts, and ... -
Human security in rights, fairness and equality through the perspectives of lesbians in Thai society
; (National Institute of Development Administration, 2021)
The study entitled “Human Security in Rights, Fairness and Equality through the Perspectives of Lesbians in Thai Society” is qualitative research, which aims to study human security in rights, fairness and equality among lesbians in Thai society as well as solutions to problems and paradigm shift in policy and related legal issues to appropriately create fairness and equality among lesbians in the Thai society context. The results of the study on human security of lesbians can be summarized as follows. (1) Rights: Certain laws do not allow ... -
Identification Construction and Identity Communication of Women Dress in Thai Fabric
; (National Institute of Development Administration, 7/1/2023)
The research titled “Identification Construction of Women Dress in Thai Fabric”. The objective of this study was an Identification Construction of Women Dress in Thai Fabric. This qualitative study gathered the concept of Hermeneutic Phenomenology data by using In-depth Interviews from a group of Women Dress in Thai Fabric 9 key informants. And Textual Analysis from information groups communicate through social media on Facebook. Findings: The Identification Construction of Women Dress in Thai Fabric, which is composed of identity can be divided ... -
Identification of target population needing health services : basic minimum needs approach
; (National Institute of Development Administration, 1988)
The study concentrates only on the low income care (LIC) or free medical care program. The data for this analysis are obtained from documents relevant to the program and the sampled survey in Mahasarakham in March, 1986. The head of a household, a spouse or a family member who could give sufficient information about the household, was randomly interviewed. Altogether, the 727 sampled households composed 2 groups, low income card holders and non low income card holders, according to the criteria of LIC provision of the Ministry of Public Health. ... -
Identities and communication network of the middle-class underground lotto gamblers
; (National Institute of Development Administration, 2020)
This research has the objectives to study the identies of middle-class underground lotto gamblers and the subsequent development of the communication network. The study examines the connection among major dealers, small dealers, sellers, and middle-class underground lotto gamblers. It is a qualitative research utilizing in-depth interview for data collection from 15 respondents from Nakhon Ratchasima Province. The respondents have more than 5 years experience with income more than 18,000 baht. Consideration would be made based on the occupation, ... -
Image parsing using local features of superpixels and genetic algorithm
; (National Institute of Development Administration, 2014)
Image porsing is a new avenue in the field of Computer Vision and Machine Learning. Similar to parsing of text into meaningful tokens and classifying them based on the user discretions, images are also parsed to understand the contents of the image. In this regard, there lies a need for image parsing systems to parse the images and understand the contents of the images in an efficient way. In the recent past various image parsing methodologies are proposed with huge fcaturc sct and ambiguity in performance based on class and pixels detected. Many ... -
Imagined asean identity in Thai television programs
; (National Institute of Development Administration, 2017)
This study was a qualitative research aimed to analyze the construction of ASEAN identity in Thai television programs and the decoding of ASEAN identity conveyed in Thai television program by the youth audience. Textual analysis of 6 television programs presenting social and cultural content about ASEAN during 2014- 2016, totaling 57 episodes, was conducted with in-depth interview with 25 students in the area of ASEAN Studies from 4 universities: Kasetsart, Thammasart, Chiangmai, and Walailuk. The following findings were found: All Thai television ...