Browsing by Title
Now showing items 863-882 of 3464
-
The analysis of Thailand government expenditure : policy determination
; (National Institute of Development Administration, 2002) -
The analysis of the community O2O (online to offline) operation model in Nanjing
; (National Institute of Development Administration, 2017)
With the popularity of Mobile Internet and E-commerce, the so-called O2O means the “last kilogram” the last kilometers delivery of products or services by integrating online and offline resources. Its core is to build a platform linking consumers and merchants or door-to-door services with community living scenes as its focus. It’s true that O2O has developed into a phase in-depth, which has greatly met the increasing demands of consumers’ “laziness” and stimulated the growth of consumption. As a result, it has been a hotspot to have an ... -
The analysis of the determinants of education expenditures in Thailand
; (National Institute of Development Administration, 2012)
The aim of this integrative study builds on the established theories of public policy analysis, economics, and public finance to empirically investigate and analyze the determinants of public expenditure on education in Thailand. For the purpose of this study, it is posited that education expenditure are determined by multidimensional determinants. A number of theories are therefore incorporated regarding economic-demographic, political, institutional, decision-making theories as well as the concept of education. This study recognizes and quantifies ... -
The analysis of the determinants that affect education expenditure in low income countries and lower middle income countries
; (National Institute of Development Administration, 2020)
This research has aimed to, 1) analyze key factors affecting primary education expenditures in low income countries and lower middle income countries, 2) analyze key factors affecting secondary education expenditures in low income countries and lower middle income countries, and 3) suggest policies regarding the allocation of education expenditures to poor areas and inequalities in education. The researcher mainly used quantitative research supported by documentary research. The unit of analysis was poor countries, as categorized according to ... -
The application of stimulus-organism-response paradigm: the role of social media in Thailand's destination image and behavioral intentions
; (National Institute of Development Administration, 2017)
The role of the tourism industry has been well recognized in the development of the nation. The tourism industry not only contributes to Gross Domestic Product (GDP), but it also has positive social impacts for locals (e.g. access to essential services, development of transportation and infrastructure, direct and indirect employment and pride in local culture and history). Therefore, tourism is important to a nation with rich resources for travel like Thailand. Even though sustainable tourism is successful, several challenges remain for Thailand, ... -
The appropriate model for power development fund management in Thailand
; (National Institute of Development Administration, 2018)
This research aimed to evaluate the operation and management of power development fund in Thailand and to propose an appropriate model for managing power development fund in Thailand by using the Sustainability Balanced Scorecard (SBSC). The Sustainability Balanced Scorecard consists of six perspectives which are the overall efficiency of operation and management perspective, the management process perspective, the stakeholder perspective, the learning and development perspective, the environmental perspective and the social perspective. This ... -
The bargaining power in mergersand and acquisitions and its linkage to premiums
; (National Institute of Development Administration, 2017)
Bidders with high premiums will face a ‘winner’s curse’ dilemma, as a result reducing the subsequent synergy created through acquisition, while bidders with low premiums paid may result in a more profitable way after acquisition. Bargaining is an important aspect in negotiating beneficial terms and conditions. The bargaining power contributes to target’s and acquirer’s characteristics to bargain each other on the premium paid in acquisitions. Therefore, bargaining power in mergers and acquisitions provides some useful implications on how ... -
The Blooming of Democracy Leading to the Self-selection of the President
(Library and Information Center, National Institute of Development Administration, 2022-01)
During the first few years after its inception, NIDA administrators were selected by the government and nominated by royal appointment. A group of NIDA faculty members then coalesced to discuss and share their democratic viewpoints.These conversations led to a call for the self-selection of the position of president instead of the appointment of the government’s nominee. Later,on November 20, 1973,NIDA Council approved a resolution supporting the selection of NIDA’s president by a committee representing the Institute’s faculty members and ... -
The branding process of the world heritage historic city of Ayutthaya
; (National Institute of Development Administration, 2018)
This study was established on the tourism and marketing perspectives of the stakeholders regarding the branding process of the cultural world heritage sites in Thailand. The Historic City of Ayutthaya world heritage site was selected as the unit to be studied. Thus, the purposes of the study were to 1) study the potential of the Historic City of Ayutthaya site, 2) analyze the marketing of the Historic City of Ayutthaya site, 3) evaluate the potential of the stakeholders in branding of the Historic City of Ayutthaya site, and 4) propose a branding ... -
The capacity building of the community regarding flood and drought disaster management in the provinces of the lower Northeastern region of Thailand
; (National Institute of Development Administration, 2017)
This research studies the patterns and methods of community-level disaster management capacity building, analyzes the capacity, problems, and obstacles, and proposes approaches to the development of sustainable flood and drought management capacity building among local communities in Thailand’s lower northeastern provinces. Research data were collected from 10 local communities through interviewing community leaders totaling 10 persons, executives from local administrative organizations totaling 10 persons, and executives of provincial offices ... -
The casual effects of human resource practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour towards job performance of frontline employees in four-star hotels in Phuket, Thailand
; (National Institute of Development Administration, 2019)
This study attempts to propose and examine a theoretical conceptual model that investigates the causal effects of hotel frontline employees’ perceptions of human resource (HR) practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour (OCB) towards job performance in the context of four-star hotels in Phuket, Thailand. The mediating effects of OCB are also highlighted. HR practices in this study are in a form of high-performance work practices (HPWPs) consisting of selective staffing, rewards, training, ... -
The causal effect of islamic attributes of destination upon tourist satisfaction and loyalty under mediating roles of perceived trip quality and perceived trip values : a case study of Krabi Province, Thailand
; (National Institute of Development Administration, 2019)
Global Muslim travel market is regarded as having high potential in terms of population growth and high expenditure. Yet, it remains relatively untapped. Many previous studies mentioned the effects of Islamic attributes of destination toward motivation to visit as well as tourist satisfaction and loyalty. However, there is a lack of empirical research in non-Muslim country as well as Thailand in particular. Besides, it was also found that perceived trip quality and perceived trip values exert influence over tourist satisfaction and loyalty; little ... -
The causal effects of effective human resource practices and perception of own culture influencing on awareness of intercultural communication toward teamwork performance among 5 star-rated hotel staff in Thailand
; (National Institute of Development Administration, 2022)
The hotel industry is the largest and most rapidly growing industry in Thailand. Many tourists are travelling there from many different countries around the world. The ability for hotel staffs to use multi-languages in communication with guests, such as English, Chinese and Japanese, is becoming more than ever so needed as an absolute minimal requirement. Due to widespread difficulties with the language barrier, many hotels hire native speaker to solve this problem. This study, therefore, explored the effectiveness of human resource practices ... -
The Causal factors influencing revisit intention of CLMV tourist to Udon Thani
; (National Institute of Development Administration)
Medical tourism is important to the tourism industry and it has been increasingly recognized that revisit makes medical hospital marketing successful especially in developing and developed countries. To understand the perception of tourists from Cambodia, Laos, Myanmar and Vietnam (CLMV), this study examined the roles of servicescapes (Medical activities), perceived functional values, satisfaction, trust, and revisit intention in Udon Thani province of Thailand. Structural equation analysis is adopted to test the hypothesized relationships using ... -
The causal model development of factors affecting localism mediating toward public participation in cultural heritage tourism around Si-Thep Ancient, Phetchabun Province
; (National Institute of Development Administration)
Built on a review of relevant theories and literatures for the study employed a quantitative research method and the infinity to collect the field data in five communities are surrounding the Si- thep ancient including Ban Lak Muang community, Si-Thep Noi community, Bung Na Chan community, Natakudpattana community, and Sa Prue community. The sample size was determined by probability sample techniques of Quota sample and utilized questionnaire were distributed to 510 household by simple random sampling using lottery method conducted from of house ... -
The causal model of employee well-being in the Thai Airline Companies
; (National Institute of Development Administration, 2012)
The objectives of the study were 1) to ascertain the level of well-being of the employees working for Thai airlines, 2) to find out the variables or factors affecting their well-being, and 3) to identify the factors that have the most, moderate and no effect on their well-being. A survey was conducted to collect the data from employees of five Thai airline companies: Thai airways, Bangkok Airways, Air Asia, Nok Air, and Orient Thai Airline. The sample of 400 employees was selected from the total population of 24,631 employees by systematic random ... -
The causal model of factors affecting Thai customer loyalty towards e-commerce business
; (National Institute of Development Administration, 2017)
This research utilizes the mixed method research with the objectives to develop and to examine the consistency between the causal model of factors affecting Thai customers loyalty towards e-commerce business and the empirical data, furthermore to explore the opinions of academics and online marketers in relating to the marketing communication factors influencing Thai customers loyalty to e-commerce business. The research method has been divided consecutively into two parts which are; Part 1: the quantitative research conducting survey methodology ... -
The causal model of the influence of international marathon event service quality, perceived event value toward active sport tourists, loyalty under mediating effects of satisfaction
; (National Institute of Development Administration)
The purposes of this current study were to test the goodness of model fit of the structural equation modelling of event service quality, perceived event value, event satisfaction, and event loyalty among runners participating in the Khon Kaen International Marathon and examine directs and indirect effects between the constructs included in the structural equation model. Quantitative method research was adopted, and questionnaire served as a research instrument to collect the data from 571 marathon runners joining in the Khon Kaen International ... -
The causal model of the influence of nightlife's risk perception and destination image toward female tourists' behavioral intention under mediating effects of satisfaction
; (National Institute of Development Administration, 2019)
The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. In Thailand found that female tourist spending on various areas, such as Thai food testing, spa, and nightlife, etc. The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. Thailand found female tourists spending on various areas, such as Thai food testing, spa, and nightlife, etc. In addition, They aware of safety and security as a priority of travel decisions. Nightlife ... -
The causal relationship in financial literacy, self-efficacy, financial planning motivation, risk in financial planning and retirement financial planning among people in the Northeastern region of Thailand in the context of an ageing society
; (National Institute of Development Administration, 2019)
This study objectives are 1) to examine the causal relationships in financial literacy, self-efficacy, financial motivation planning, risk in financial planning, and retirement financial planning among people living in the northeastern region of Thailand through empirical data performed by confirmatory factor analysis, 2) to analyze causal relationship of financial literacy, self-efficacy, financial motivation planning, risk in financial planning, and retirement financial planning among people living in the northeastern region of Thailand by ...