Now showing items 21-40 of 3259

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    CONTRIBUTION OF SOCIAL MEDIA USE AND CULTURAL INTELLIGENCE OF SALESPERSON TO CUSTOMER QUALIFICATION SKILLS,  ADAPTIVE SELLING BEHAVIORS AND SALES PERFORMANCE: THE ​CASE OF EXPORT SALESPERSONS IN CHINA 

    Jihong Zhou; Jihong Zhou; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    With the wide popularity of social media in business and life, there is an increasing trend of social media use in sales in recent years. In international business, social media play an important role in overcoming the time and space barriers between export salespeople and foreign buyers. However, due to the emergence of social media in about a decade, academic research about social media use in sales is lagging behind practice. In particular, scarce research has explored the topic in international business. To fill this void, this study aimed ...
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    Communication of Television Newscaster into Being Influencer and Building Popularity and Credibility by Social Media 

    Kansinee Poopoolsup; กันย์สินี ภู่พูลทรัพย์; Patchanee Cheyjunya; พัชนี เชยจรรยา; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 12/8/2022)

              The aim of this research is to study television newscaster communication as a social media thought influencer, namely skills, qualifications, techniques, methods, content used in communication. And how to communicate it can build credibility including creating good popularity on social media by using qualitative research methods In an interview with a group of five TV newscasters with social media thought influencers and three communication scholars, the results showed that the qualifications and skills as a news anchor before. It ...
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    Content Analysis and Communication Strategy about Online Depression Communities  

    Apasnan Pongpanus; อภัสนันท์ พงษ์พนัส; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร (National Institute of Development Administration, 12/8/2022)

    The objectives of this research were to: 1) explore communication strategy of the admins who managed depression-related online community; and 2) investigate the content concerning resilience, trust, and social attachment from the members of depression-related online community. Samples were Facebook users in three different community groups. The research methodology includes in-depth interview with the admins, examining their communication strategies, and content analysis on resilience, trust, and social attachment which the users in depression-related ...
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    FINANCIAL DEVELOPMENT AND ECONOMIC GROWTH IN ASIA 

    Visamanh Sanaphanh; Visamanh Sanaphanh; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์ (National Institute of Development Administration, 12/8/2022)

    This study has the propose to investigate the relationship between financial development and economic growth of overall countries in Asia, using the financial development indicators such as banking development indicators, stock market development indicators and economic growth taken as a panel data of all 48 countries in Asia that cover the period of 1975-2015. The study also proceeds the country-specific effects by applying panel data fixed effects methods, performing the causality test using panel var causality and apply the Generalized Method ...
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    STUDY ON RISK WEIGHT OF PUBLIC PRIVATE PARTNERSHIP PROJECT AND ITS INFLUENCING FACTORS  

    Xiaofan Yan; Xiaofan Yan; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 12/8/2022)

    With the increasing changes of economic structure and society requirements, Chinese government need to pay more attention on the public management activities, correspondingly, the government's financial pressure also gradually increased. The emergence of the PPP (public-private-partnership) model gives Chinese government a new idea to increase the construction of Public facilities. The introduction of social capital also alleviates Chinese local government's financial embarrassment. However, as long as it is the construction of an engineering ...
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    A Study of Thai Political Opinion Trends of Mass Media's Fanpage and Hatred Creating 

    Donrawee Sudphum; ดลระวี สุดพุ่ม; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 12/8/2022)

    The purposes of this study were:  to study problem and pattern stating on Thai political news presentation by mass media in Facebook fanpage during election announcement by the NCPO that has hatred creating and opinion trends of mass media’s Fanpage This study was a qualitative research. There were interviews with 2 academic journalists and 2 mass media professionals then analyzed from media news presentation and participation behavior showing opinions of the news receiver on Facebook fanpage of Komchadluek and Voice TV21 for 17 news under the ...
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    THE ROLES OF CULTURAL INTELLIGENCE AND PSYCHOLOGICAL CAPITAL ON COWORKER SUPPORT, BURNOUT, AND WORK-RELATED PERFORMANCE OF CHINESE EXPATRIATES IN THAILAND 

    Liping Fu; Liping Fu; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Further globalization has witnessed China’s dramatic growth in outward direct investment in Thailand and a double increase in the number of Chinese expatriates in Thailand over the past few years. However, the international assignments are inherently challenging. Basically, the excessive travel and less routine work schedule, as well as the increased responsibility and complexity of work content, may put expatriates under great workplace stress. The inability to handle such challenges may cause expatriates to suffer from job burnout. This issue ...
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    The Regulation on Media with the Combination of Data Communication Channels :A Case Study of Broadcasting via Internet 

    Saowarot Thipthamthara; เสาวรส ทิพย์ธรรมธารา; Krisdakorn Wongwuthikun; กฤษฎากร ว่องวุฒิกุล; Krisdakorn Wongwuthikun; กฤษฎากร ว่องวุฒิกุล (National Institute of Development Administration, 12/8/2022)

    The internet has played a major role in human’s lives, especially the use of internet via various channels other than computer system, such as watching television by streaming or the Video-on-Demand service on mobile phone or other electronic devices. The growth of such usage worldwide tends to continuously increase, and that has resulted in broadcasting service via the internet of which the service providers are not required to invest in their own signal network; also known as the Over The Top (OTT) service. The OTT service becomes very popular; ...
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    DRIVING FORCES AND INFLUENCING MECHANISMS OF GOLF TOURISM IN THAILAND 

    Ke Sun; Ke Sun; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 12/8/2022)

    In recent years, highly valued by the Thai Tourism and Sports Bureau, sports tourism has made remarkable achievements in Thailand. The rapid development of the industry has provided a lot of research topics related to Thailand's sports tourism, one of which is research on the driving forces of Thai golf tourism. In order to promote Thai golf tourism, it is essential to define the driving factors behind its development whether the focus should be on tourism activities of individual golf tourists or on activities of the whole sports tourism. In ...
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    ABSORPTIVE CAPACITY, STRATEGIC FLEXIBILITY AND INNOVATION PERFORMANCE ON SUSTAINABLE COMPETITIVE ADVANTAGE: AN INTERNATIONALIZATION PERSPECTIVE 

    Yuxia Kong; Yuxia Kong; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    In recent years, the investment of emerging economies has soared, and more and more emerging economies firms (EEFs) have embarked on the process of internationalization. The data points one of the major development trends of the global economy, once an emerging economy that has been invested heavily and hoped to reap rapid growth in profits by multinational companies, it has become a source of investment funds and a competitor with the United States and Europe in terms of foreign investment. The overseas development of EEFs is faced with many ...
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    A PRELIMINARY STUDY ON THE RELATIONSHIP BETWEEN ENTREPRENEUR CHARITY "ORIGINAL ASPIRATION" AND ENTERPRISE DEVELOPMENT - TAKE CHINA ​AS AN EXAMPLE 

    LEILEI ZHANG; LEILEI ZHANG; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    This study explores why the charitable entrepreneurs have original aspiration of charity, and how their “original aspiration” promotes the development of their enterprises based on qualitative research in the special social context of the lagging charity causes and the imperfect enterprise charity tax laws without good implementation in China. Through face-to-face in-depth interviews with 27 philanthropic and non-philanthropic entrepreneurs in 13 provinces and 27 cities across the country, using continuous analysis and induction method, combined ...
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    The Study of Talent Attraction factors in the Public Sector of Thailand 

    Isaree Petrohchanakitt; อิสรีย์ เพชรโรจนกิตติ์; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร (National Institute of Development Administration, 12/8/2022)

    "Talent" represents an important component to mobilize and indicate the competitiveness of each country. However, the public sector in Thailand encounters not only the current challenge of the number of Talent but also the future challenge of the loss of Talent due to retirement. Moreover, it is found out that the Thai public sector has been unable to attract talents to join the public workforce. Therefore, this qualitative research was a study of talent attraction factors in the public sector of Thailand. The study explored models of talent ...
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    THE RELATIONSHIP OF OPENNESS AND INVESTMENT BASED ON CHINA'S PROVINCIAL PANEL DATA 

    Zhang Yanyun; Zhang Yanyun; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล (National Institute of Development Administration, 12/8/2022)

    This thesis investigates whether openness determines investment in each region of China over the period of 2002 to 2017. In particular, the investment is decomposed into the foreign direct investment and the domestic investment. Using the panel data analysis, the results show that openness has no impact on all types of investment  except the positive impact on FDI in the east of China. This implies that more policies should be implemented in the western region to be more foreigner-friendly in order to attract more FDI.      
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    EVALUATING THE OPERATING EFFICIENCY OF COMMERCIAL BANKING SECTOR IN LAO PDR 

    Viphaphone Senesombath; Viphaphone Senesombath; Sorasart Sukcharoensin; สรศาสตร์ สุขเจริญสิน; Sorasart Sukcharoensin; สรศาสตร์ สุขเจริญสิน (National Institute of Development Administration, 12/8/2022)

    The objectives of this research are to explore the bank operating efficiency and to identify the factors that determine the operating efficiency of commercial banking sectors in Lao PDR. First, the Data Envelopment Analysis (DEA) approach is employed to compare efficiency between private and foreign banks. The results show that foreign banks have higher operating efficiency comparing to private banks under intermediation and operating activities. On the other hand, private banks are more efficient under value-added function than foreign banks. ...
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    THE STUDY ON THE RELATIONSHIP BETWEEN THE INCENTIVE AND PERFORMANCE OF NON-MEDIAAND MEDIA TEACHERS IN CHINESE UNIVERSITIES:BASED ON THE MEDIATING AND MODERATINGEFFECT OF DESIRE FOR ACHIEVEMENT 

    DANNA HAO; DANNA HAO; Zhongwu Li; Zhongwu Li; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 12/8/2022)

    With the development of Chinese universities and educational resources, the teachers in college become a powerful motivator to drive the improvement of high education given that their academic performance directly influences the teaching quality of the universities. Recently, many universities launched all manner of incentives to improve college teachers’ performance. However, due to the fact that the incentives introduced by university administrators failed to address the internal characteristics and external conditions of university teachers ...
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    THE SUCESS FACTORS IN THE ADOPTION OF ENTERPRISE RESOURCE PLANNING (ERP) FOR THE THAI AGRICULTURAL BUSINESS: A STUDY OF THAI RICE MILL BUSINESS 

    Chalett Vichinrojjarul; Chalett Vichinrojjarul; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    Enterprise Resource Planning (ERP) has been globally and long-lastingly using in the several industries, especially under Industry 4.0; the era of industrial revolution, which seriously concentrates on interconnectivity, automation, machine learning, and real-time data. Currently, several industries in Thailand have been persuaded by “Thailand 4.0 scheme” under the12th National Development Program as National Economic Development Program (12th NESDPs) that developing principles require disruptive changes in all industries by the science and ...
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    AN EMPIRICAL STUDY OF INFLUENCING FACTORS ON MOBILE FOOD DELIVERY APP CONSUMERS’ CONTINUOUS USE INTENTION WITH THE PERSPECTIVE OF HERD BEHAVIOR--INTEGRATED MODEL BASED ON TAM, ISSM, AND ECM  

    Limin Ran; Limin Ran; Zhongwu Li; Zhongwu Li; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 12/8/2022)

    With the current development of mobile food delivery, based on the integrated model of TAM, ISSM, and ECM, this study introduced ten latent variables containing perceived risk, perceived ease of use, perceived usefulness, system quality, information quality, service quality, switching costs, satisfaction, herd behavior, continuous use intention and set up 17 hypothetical paths to construct the theoretical framework to discuss the factors that affect customers' continuous use intention of mobile food delivery apps and the magnitude of the influence ...
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    INDIVIDUAL AMBIDEXTERITY BEHAVIOR IN ORGANIZATION: THE EFFECTS OF MOTIVATION ON AIRLINE CABIN CREW 

    PRAE SINANUWONG; แพร สินอนุวงศ์; Charoenchai Agmapisarn; เจริญชัย เอกมาไพศาล; Charoenchai Agmapisarn; เจริญชัย เอกมาไพศาล (National Institute of Development Administration, 12/8/2022)

    Today many airline companies are encountering high competition. Providing excellent service quality can make airline companies more competitive. The lack of the cabin crew’s ambidextrous behavior is the main reason for the business failure of an airline. The objectives of this study were to find the relationship between two types of motivation (intrinsic motivation and extrinsic motivation), and the relationships between the cabin crew’s ambidextrous behavior and service performance, as well as the moderating roles of emotional exhaustion and ...
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    THE CHINESE GOVERNANCE MODEL OF THE NEW RURAL ELITE IN YONGCHUAN, CHONGQING: A CASE OF CONFUCIANISM-LAW CONFLICT  

    Ruoqi Zhao; Ruoqi Zhao; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ (National Institute of Development Administration, 12/8/2022)

    The purpose of this study is to explore the governance model of new rural elite in Yongchuan, Chongqing, China under the background of Confucianism-Law conflicts. In order to achieve its purpose, this study was exploratory and qualitative in nature. One-on-one semi-structured interviews focus group interviews and observation were conducted as triangulation data collection in this study. The results of this exploratory study are 1) Rural Elite Mediation House was established under the joint action of multiple factors in order to solve the governance ...
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    Communication for 21st century learning of the visually impaired in carpenter training program : case study of Foundation for the Employment Promotion of the Blind in Pak Kret, Nonthaburi Province  

    Narangsan Damsri; นรังสรรค์ ดำศรี; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 12/8/2022)

    The purpose of this research was 1) to investigate factor promoting carpentry career training among visually impaired people 2) to study communication for 21st century skills transferred from the instructors to visually impaired students 3) to analyze the interactions between the carpentry instructors and visually impaired student. This qualitative research adopted methodology including, observation to investigate factor promoting carpentry career training among visually impaired people, and in-depth interview both to study communication for 21st ...