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    THAI MULTINATIONAL COMPANIES AND THEIR CORPORATE BRANDING IN THE ASEAN REGION 

    Aditap Ketchart; Yubol Benjarongkij (NIDA, 4/29/19)

    The objectives of the study, Thai multinational companies and their corporate branding in the ASEAN region, are to study the process of corporate branding of multinational companies in Thailand, to study the process of corporate branding of multinational companies in the ASEAN region.to study the factors based on the branding process of domestic organizations and expansion to ASEAN and to summarize data based on the corporate branding model for Thai multinational companies to expand to the ASEAN region. The study used qualitative research through ...