Browsing by Author "Asawin Nedpogaeo"
THE COMMUNICATION AND NEGOTIATION OF POWER IN DRIVING THE CITIZENSHIP RIGHTS OF THE MANIQ ETHNIC GROUP IN THAILAND Chanida Rodyoo; ชนิดา รอดหยู่; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 7/1/2023)
The objectives of this study were to study the civil sector’s communication and negotiation of power in defining the meaning of the Maniq ethnic group and to investigate how the receivers decode the meaning of the Maniq ethnic group in Thai society. A qualitative research design was employed to collect data through documentary research, observations, in-depth interviews, textual analysis, and focus group discussions. The research results in the dimension of discursive production and distribution showed that the meaning of the Maniq ethnic group ...
Pimchaya Fakpiem; Asawin Nedpogaeo (National Institute of Development Administration, 2020)
This study has the objective to examine nationalism and localism in the KikDuu Singing Contest through the program production process. The goal is to study localism awareness among the audiences of the KikDuu Singing Contest. The researcher analyzed 28 tapes using the seven components to examine nationalism and localism in the program content. In addition, in-depth interviews were conducted with eight key informants of whom are program producers and thirty five audiences. The research revealed nationalism and localism in the KikDuu Singing ...
Aree Peerapornwiput; อารีย์ พีรพรวิพุธ; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 7/1/2023)
People gave previous meanings to death in one form or another. The current communication process has been modified; "reconstruction" created a new meaning. What kind of new death is it and how is it perceived.? The objective is to study the meaning, the communication process and the perception of a "good death", a peaceful death. This qualitative study was performed by researching documents and data collected from in-depth interviews including an analysis of relevant documents in print and electronic media. The study has revealed a new meaning, ...
THE GENESIS, SELF-RELIANCE, AND CAREER LOYALTY OF INDONESIAN LOCAL GAME DEVELOPERS AS THE NATIONAL CREATIVE LABOURS SANDY ALLIFIANSYAH; SANDY ALLIFIANSYAH; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 7/1/2023)
This study examined the contemporary condition of Indonesian local game developers as a part of the national creative workers. The case study method was applied in parallel with the participant’s observation and the results were retrieved by exploring, comparing interviews and observation findings. Furthermore, the subjects include state-related ministries (The Ministry of Manpower as well as The Ministry of Tourism and Creative Economy), 12 founders of the Indonesian first generation local game developer studios, 10 experienced local game workers, ...
Wachirarat Nirantechaphat; Asawin Nedpogaeo (National Institute of Development Administration, 2020)
This research has the objectives to study the identies of middle-class underground lotto gamblers and the subsequent development of the communication network. The study examines the connection among major dealers, small dealers, sellers, and middle-class underground lotto gamblers. It is a qualitative research utilizing in-depth interview for data collection from 15 respondents from Nakhon Ratchasima Province. The respondents have more than 5 years experience with income more than 18,000 baht. Consideration would be made based on the occupation, ...
New paradigm narrative and construction of meanings of Thai television drama with cross-media content Sirasa Chalainanont; Asawin Nedpogaeo (National Institute of Development Administration, 2020)
This research aims (1) to study the intertextuality between a Taiwanese television drama called “The Fierce Wife” and a Thai television drama called “Mia (Wife) 2018”; (2) to study the intercultural communication, values, ideology, and construction of the meanings of the “wife” of the television drama called “Mia (Wife) 2018” through the components of the new paradigm narrative; and (3) to study the audience’s perception and interpretation of the meanings of the “wife” of “Mia (Wife) 2018”. The research is qualitative, and the main methodologies ...
Roles of discourses and the meanings of same-sex marriage communicated in the news of mass media in Thailand Siriwat Mathet; Asawin Nedpogaeo (National Institute of Development Administration, 2020)
The research, entitled “Roles of Discourses and the Meanings of Same-Sex Marriage Communicated in the News of Mass Media in Thailand,” reflects the study of meaning construction and power through discursive practice on same-sex marriage via the presentation of news of mass media in Thailand, including the study on the perception and interpretation of receivers with different social experiences and backgrounds. The concepts of sexual diversity, marriage, same-sex marriage, discourse, and discourse analysis, including audience analysis by a cultural ...
Samatcha Nilaphatama; สมัชชา นิลปัทม์; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 12/8/2022)
This research aims to study the negotiation role of people’s media against violence under the context of peace process in the deep south Thailand through an emergence and development of the public space initiated by local civil society actors. This research applies the qualitative methods to study the practices of 8 people’s media organizations during 2017-2018 by gathering data from the field works, as well as document analysis and textual analysis. Based on the analytical framework of the concepts of citizen’s media, public sphere, and speech ...
Pritta Chasombat; Asawin Nedpogaeo (สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2014)
The use of social networking sites and other mobile applications have been growing intensively, not to mention, several researches indicated that it is one of the factors that impact the relationship maintenance between one another. It is highly desirable for all citizens to have a good interpersonal communication to maintain and develop further relationships. Bad communication skills may have harmed the interpersonal relationships. On the other hand, when talking about social networking sites like facebook and what it does to the society, ...
Pornchai Chanvisatlak; Asawin Nedpogaeo (National Institute of Development Administration, 2019)
The study on Social TV: Communication from Television to Facebook (Workpoint TV and Thairath TV) is a mixed method research, comprising of content analysis on ThairathTV’s official Facebook page and interviews the operator on their content selection and their transmedia production process in order to publicize their television content on the official Facebook page, as well as the interaction of the users. The study found that: During normal period , the social media team would select and deliver content based on television station’s position. ...
Saikham Plewchan; ทรายคำ เปลวจันทร์; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 13/8/2021)
The research aims to study factors affecting political marketing concepts and the implementation plan of Thanathorn Juangroongruangkit during the 2019 Thai general election until Thanathorn was disqualified in February 2020. Bruce I. Newman’s concept and political marketing theory are used as a framework by using primary data collected by in-depth interviews and documentary research. The result shows that factors affecting Thanathorn’s political marketing concepts in the political context, that affected Thanathorn's political campaign. This is ...
The influence of perceived celebrity endorser credibility in advertising on purchase intention of Thai consumers Parichart Wongweeranonchai; Asawin Nedpogaeo (National Institute of Development Administration, 2016)
Celebrity endorsement is the most popular advertising strategy used worldwide. It has gained attention from both academics and practitioners over the past decade. Though the celebrity credibility measurement model was validated in many countries originally in U.S and other Asian countries, the reviews have shown that the impact of the celebrity credibility on the purchase decision varies based on the different countries. Moreover, Thai advertisers have used the celebrity strategies widely to promote products but the number of the studies on the ...
Navinee Rodkaew; Asawin Nedpogaeo (National Institute of Development Administration, 2018)
The research title of “The Symbolic Alteration of Hello Kitty and its Connotation in Thailand” aims to study 1) the construction of meaning in Hello Kitty through the view of scholars, professionals and experts of Japanese culture in Thailand and 2) to study each element of Hello Kitty under the meaning given by Thai consumers, as well as to find sign factors and meaning that affect product consumption behavior of the consumers.