The research aims to (1) analyze and synthesize the laws and regulations which are related to the hotel business application in Phuket (2) investigate the methods and systems of applying for a hotel business operating and licensing and study the process of the adaptation into the legal system for unlicensed hotel, and (3) create the public policy recommendations for enhancing the hotel business order in Phuket, Thailand. A qualitative research methodology was conducted. Primary data collection has relied on in-depth interviews with the semi-structured ...