Browsing by Author "Charoenchai Agmapisarn"
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CONSTRUCTING A MODEL OF EXHIBITION MOTIVATIONAL ATTRIBUTES, EXHIBITION PARTICIPATION, AND BUSINESS PERFORMANCE: A CASE STUDY OF EXHIBITION BUSINESS IN THAILAND
; (National Institute of Development Administration, 7/1/2023)
This empirical study aims to identify the dimensions of exhibition motivational attributes and examine the relationship among exhibition motivational attributes, exhibition participation, and business performance from the perspective of exhibitors. This study used a mixed method approach. Initially, qualitative research was applied, and in-depth interviews with twenty experts in the exhibition industry were conducted. Then quantitative research was utilized. Data were collected using a purposive and convenience sample of 501 exhibitors participating ... -
Individual ambidexterity behavior in organization: the effects of motivation on airline cabin crew
; (National Institute of Development Administration, 2020)
Today many airline companies are encountering high competition. Providing excellent service quality can make airline companies more competitive. The lack of the cabin crew’s ambidextrous behavior is the main reason for the business failure of an airline. The objectives of this study were to find the relationship between two types of motivation (intrinsic motivation and extrinsic motivation), and the relationships between the cabin crew’s ambidextrous behavior and service performance, as well as the moderating roles of emotional exhaustion and ... -
THE CAUSAL FACTORS INFLUENCING REVISIT INTENTION OF CLMV TOURIST TO UDON THANI
; (National Institute of Development Administration, 7/1/2022)
Medical tourism is important to the tourism industry and it has been increasingly recognized that revisit makes medical hospital marketing successful especially in developing and developed countries. To understand the perception of tourists from Cambodia, Laos, Myanmar and Vietnam (CLMV), this study examined the roles of servicescapes (Medical activities), perceived functional values, satisfaction, trust, and revisit intention in Udon Thani province of Thailand. Structural equation analysis is adopted to test the hypothesized relationships using ... -
The effects of emotional labor and moderating roles of gender, age, and manager emotional intelligence on the job and organizational outcomes: a case study of frontline hotel employees in Phuket, Thailand
; (National Institute of Development Administration, 2018)
In the high competition of the hospitality and service industry, hotels are in the process of intensely managing their employees’behavior and emotions, and this can have a detrimental impact on frontline employees’ work attitudes, job performance, and behavior within the organization. In Thailand, there are still pressing questions regarding these issues. The objectives of this study were to examine the relationships among emotional labor, burnout, job satisfaction, turnover intention, and organizational commitment, and to compare the ... -
The public demand for a free HIV vaccination programme
; (National Institute of Development Administration, 2009)
This study explored the issue of public support for the provision of a “oneyear, free HIV vaccination programme”. Of all the contingent the valuation method (CVM) studies, this study has led the way in estimating how much the public, the general population, would be willing to pay for supporting this free scheme, targeting only commercial sex workers (CSWs), with a “one-off” payment as part of their yearly income tax. Thailand now faces a changing pattern of HIV/AIDS transmission into low risk groups, as a result of their direct and indirect ...