Browsing by Author "Charoenchai Agmapisarn"
Now showing items 1-4 of 4
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Bicycle Tourism Elements and Satisfaction That Affect The Behavioral Intention of Foreign Tourists In Cycling Tourism: A Case Study of Thonburi District
; (NIDA, 9/23/20)
Nowadays, many countries give priorities to infrastructure development and tourism activities development to increase tourism destinations’ capacity which is important for choosing a place to travel. In Thailand, cycling tourism is a choice of tourism activity that fulfills tourists’ demand especially foreign tourists who are interesting in local identities such as Bangkok and former capital, Thonburi. Thonburi was a capital which has many places to visit that will spread the numbers of tourists by cycling. The purposes of this research are ... -
THE EFFECTS OF EMOTIONAL LABOR AND MODERATING ROLES OF GENDER, AGE, AND MANAGER EMOTIONAL INTELLIGENCE ON THE JOB AND ORGANIZATIONAL OUTCOMES: A CASE STUDY OF FRONTLINE HOTEL EMPLOYEES IN PHUKET, THAILAND
; (NIDA, 7/2/19)
In the high competition of the hospitality and service industry, hotels are in the process of intensely managing their employees’behavior and emotions, and this can have a detrimental impact on frontline employees’ work attitudes, job performance, and behavior within the organization. In Thailand, there are still pressing questions regarding these issues. The objectives of this study were to examine the relationships among emotional labor, burnout, job satisfaction, turnover intention, and organizational commitment, and to compare the ... -
Foreign Tourists’ Behavior towards Creative Tourism : A Case Study of Koh Samui District, Suratthani Province
; (NIDA, 6/16/20)
This research aims to study the behavior of foreign tourists towards the creative tourism of Koh Samui, Suratthani. This study also examines the influence of creative tourism experiences, memories, tourist satisfaction affecting behavioral intentions. With questionnaires as a tool to collect data from 300 foreign tourists traveling to Koh Samui and attending the creative’s activities, the data variables were analyzed by structural equation modeling (SEM). The creative tourist experience variable was examined as the second-order confirmation, ... -
The public demand for a free HIV vaccination programme
; (National Institute of Development Administration, 2009)