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    Guidelines for loyalty of Thailand's destination for Chinese high-value tourists. 

    Charuwan Phila; Kassara Sukpatch (NIDA, 9/28/20)

    This research aims to study “Guidelines for loyalty of Thailand's destination for Chinese high-Value tourists.” The objective of this research are four main that learn about the factor of Destination/Brand Awareness Destination/Brand Image and Destination/Brand Loyalty that make Loyalty of Thailand's destination tourism for Chinese high-value tourists. In term of quantitative data were collected by using the questionnaires from 400 Chinese tourists at Suvarnabhumi Airport. The sample data were analyzed by statistics such as descriptive statistics, ...