Browsing by Author "Chayapoj Leeanant"
Service operational effectiveness and airline marketing strategy factors effecting purchasing intentions in star alliance airline members Chayapoj Leeanant; Worarak Sucher (National Institute of Development Administration, 2017)
Nowadays airline marketing strategies are very vital in influencing purchase intention. In Asia, strategic airline alliance has been employed to increase competitiveness particularly Asia-based airlines. As a result, the objectives of this research are 1.) To examine the effectiveness of the airline marketing strategies practiced by Asia-based Star Alliance airline members, 2.) To identify the airline marketing strategy factors influencing purchasing intention of Star Alliance airline members, 3.) To examine the airline service operational ...