Browsing by Author "Cheewanan Wuttipan"
Cheewanan Wuttipan; Kanokkarn Kaewnuch (National Institute of Development Administration, 2018)
A Street food in Thailand offers food and beverage for local people in everyday life reflecting their own way of life and local culture and becoming a great tourist attraction. Bangkok is a case of this study where is one of the best cities in the world for the street food. Previous studies have shown that adding value to products and services can lead to a creation of memorable experience for customers. Indeed, the adding value is able to maintain customers and succeed a long-run for businesses. The purpose of this study was to create a value-added ...