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    Destination strategic positioning and marketing strategy for foreign high-quality tourist 

    Hathaichanok Chimbanrai; Rugphong Vongsaroj (National Institute of Development Administration, 2021)

    The purposes of this study are 1) to define the definition and characterization of high-quality tourists for Thailand, 2) to analyze the demographic factors, tourist’s travel motivation and tourist behaviors influencing high-quality tourists and analyze the preferences and decisions of high-quality tourists, 3) to analyze the value positioning of tourism products in high-quality tourist attractions and; 4) to analyze marketing strategies for high-quality tourists. Use mixed methods research between qualitative research, In-depth interview is a ...