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    DIALECTIC OF FRIENDSHIP: DISCOURSE ANALYSIS OF COMMUNICATION AND RELATIONSHIP BETWEEN SUPERMAN AND BATMAN IN SUPERHERO COMICS 

    Manatchai Amponpeerapan; Manatchai Amponpeerapan; Jaray Singhakowinta; จเร สิงหโกวินท์; National Institute of Development Administration. School of Language and Communication; Jaray Singhakowinta; จเร สิงหโกวินท์ (National Institute of Development Administration, 13/8/2021)

    This study conducted a 2-stage analysis of dialectics in a discourse of a seemingly antagonistic superhero partnership between Superman (Clark Kent) and Batman (Bruce Wayne) while aiming to expand upon our understanding of dialectical relationships, American friendship, masculine-heroism ethics, and the evolution of society. Firstly, the study used Quantitative Content Analysis (CA) in corroboration with William Rawlins’s Dialectical theory of Friendship (DTF), to extract themes and patterns shown in communications between the protagonists. Then, ...