Now showing items 1-3 of 3

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    International marketing communication: a case study of Thai spa products and services in the United Arab Emirates 

    Alhuda Chanitphattana; Jitraporn Sudhivoraseth (National Institute of Development Administration)

    The objectives of this research, International Marketing Communications: A Case Study of Thai Spa Products and Services in the United Arab Emirates are 1) To study marketing communication between Thailand and overseas in terms of product export and service of spa business in the United Arab Emirates; 2) To study beliefs, cultures, and lifestyle of the Muslim people in the United Arab Emirates; 3) To study satisfaction and expectations of spa users in the United Arab Emirates towards product and service of Thai spa businesses; 4) To study ...
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    Policy evaluation on promotion projects implemented by the Public Relations Department's Regional Offices 

    Jitraporn Sudhivoraseth; Sombat Thamrongthanyawong, chairperson (National Institute of Development Administration, 2002)
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    THE SPATIAL CONSTRUCTION, REPRESENTATION OF THE 21ST CENTURY WOMEN, AND THAI WOMEN’S DECODING VIA HOLLYWOOD FILMS 

    Jeenatchaya Jeepanatthikarn; จีณัฐชะญา จีปณัฐิกาญจน์; Jitraporn Sudhivoraseth; จิตราภรณ์ สุทธิวรเศรษฐ์; Jitraporn Sudhivoraseth; จิตราภรณ์ สุทธิวรเศรษฐ์ (National Institute of Development Administration, 7/1/2022)

    This study has three main objectives: (1) To study the construction of the 21st-century women's space through Hollywood film narration, (2) analyze the representation of femininity in the 21st century appearing in Hollywood films, and (3) analyze Thai female viewers’ decoding of the meaning of femininity in the 21st century transmitted through Hollywood films. Content analysis was conducted on 12 Hollywood films screened during 2001-2017, namely Legally Blonde, Charlie’s Angels: Full Throttle, Million Dollar Baby, The Devil Wears Prada, Wanted, ...