Browsing by Author "Jongsawas Chongwatpol"
Kessara Kanchanapoom; Jongsawas Chongwatpol (National Institute of Development Administration, 2019)
Customer Lifetime Value (CLV) measures the success of an organization by estimating the net value its customers contribute to the business over the lifetime of the relationship. How can organizations assess their customers’ lifetime value and offer strategies to retain those prospects and profitable customers? The first part of this dissertation offers an integrated view of methods to calculate CLV considering scenarios ranging from finite-and-infinite customer lifetimes to customer migration and Monte Carlo simulation models. In addition ...