Now showing items 1-9 of 9

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    A model proposal for tourism and hospitality undergraduate institutions in Thailand to obtain the UNWTO TEDQUAL certification 

    Arroyo, Jorge Arnanz; Kanokkarn Kaewnuch (National Institute of Development Administration, 2020)

    The relevance of the tourism and hospitality industry nowadays is a fact that cannot be denied since this sector has been one of the major players in the world’s economy for the last decades. However, the field of education in tourism and hospitality was a rather more limited area during most of the 20th century. Despite the significance of tourism and hospitality education in shaping the future of this prosperous industry, there are still several areas on this discipline to be covered appropriately. This research focuses on several topics that ...
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    A value-added model in food tourism services: a case study of street food in Bangkok, Thailand 

    Cheewanan Wuttipan; Kanokkarn Kaewnuch (National Institute of Development Administration, 2018)

    A Street food in Thailand offers food and beverage for local people in everyday life reflecting their own way of life and local culture and becoming a great tourist attraction. Bangkok is a case of this study where is one of the best cities in the world for the street food. Previous studies have shown that adding value to products and services can lead to a creation of memorable experience for customers. Indeed, the adding value is able to maintain customers and succeed a long-run for businesses. The purpose of this study was to create a value-added ...
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    Guideline of the hot spring management to promote the quality of health tourism in Thailand 

    Varinnar Siripooththilak; Kanokkarn Kaewnuch (National Institute of Development Administration, 2018)

    This research used mixed methods to investigate: 1) To study the tourist’s behavior in the Hot Spring area; 2) To study the expectations of Thai tourists towards the Hot Spring Management; 3) To study the perceptions of Thai tourists towards the Hot Spring Management; 4) To create guidelines of Hot Spring Management to promote the quality of Health Tourism in Thailand. The researcher employed purposive sampling. For the quantitative research, the sample group includes 400 Thai tourists who visited 4 sources of Hot Springs, including Phra Ruang ...
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    Guidelines based on factors that encourage cultural festival tourism coordinators to accept and adopt marketing competencies 

    Punnatree Suntisupaporn; Kanokkarn Kaewnuch (National Institute of Development Administration, 2018)

    The focus of this study is how to best support festival coordinators and festival tourism providers to adopt core competencies that will be most useful in creating a successful festival tourism marketing program. The objectives of this study were: 1. To investigate the current marketing competencies demonstrated by cultural festival coordinators. 2. To study cultural festival coordinators’ perceptions regarding the importance of marketing competencies. 3. To study the influence factors that cause cultural festival tourism coordinators to accept ...
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    Guidelines for creating tourism competitive advantage to enhance the tourism resource component Case study : Ban Don Nai community, Laem Phak Bia Subdistrict, Ban Laem District, Phetchaburi Province 

    Phawinee Sukbanterng; ภาวิณี สุขบรรเทิง; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 12/8/2022)

    The objective of this research was to study the composition of tourism resources of the Ban Don Nai community, Laem Phak Bia Subdistrict, Ban Laem District, Phetchaburi Province.  This study aims to assess the potential components of tourism resources and the competitive advantage of the Ban Don Nai community.  Also, it was to analyze the composition of tourism resources that affect the building of the competitive advantages while finding ways to upgrade the components of tourism resources to create a competitive advantage there. The research ...
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    Guidelines for promoting hotel employee engagement by using compensation, benefit and rewards system 

    Yaowapha Neeyakorn; Kanokkarn Kaewnuch (National Institute of Development Administration, 2018)

    The current research sought to identify the factors associated with hotel employees’ motivation, specifically in relation to compensation, benefit and rewards system and to explain the ways their motivation affects their organizational engagement.  It was anticipated that the findings can be used to develop guideline for promoting hotel employee engagement by using compensation, benefit and rewards system.  The research applied qualitative research method by using the semi structured in-depth interviews with a total of 20 hotel employees who ...
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    INTERPRETATION MODEL OF MEMORABLE TOURISM EXPERIENCE FOR THE MILLENNIAL GENERATION TOURIST IN COMMUNITY-BASED CULTURALTOURISM DESTINATIONS 

    Suwadee Bunmajarinon; สุวดี บุญมาจรินนท์; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 7/1/2023)

      The objectives of this research are 1) To explore cultural capital that leads to memorable tourism experience and the types of interpreters for community-based cultural tourism destination, 2) To study the millennial generation tourist behavior in using the interpretation of tourist activities in community-based cultural tourism destination, 3) To compare the level of perceived value of importance and performance of the interpretation of tourism activities contributing the memorable tourism experience for millennial generation tourist in ...
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    MODEL FOR QUALITY OF LIFE ENHANCEMENT IN COMMUNITY-BASED TOURISM BY UNDERSTANDING FACTORS INFLUENCING SOCIAL INEQUALITIES, THAILAND 

    Akkhaporn Kokkhangplu; อรรฆพร ก๊กค้างพลู; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 12/8/2022)

    This research aimed 1) investigate the factors that effect to Social Inequality in communities -based tourism, Thailand  2) to examine the structural equation model between factors that effect to social inequality and factors that effect to quality of life in communities-based tourism, Thailand and 3) propose model quality of life enhancement in community-based tourism by understanding factors influencing social inequalities, Thailand.  This study was a mixed methods research based on quantitative and qualitative research to obtain data. The ...
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    Promoting the value of Lanna cultural heritage tourism resources for Thai youth tourists 

    Pintusorn Onpium; Kanokkarn Kaewnuch (National Institute of Development Administration, 2017)

    Due to loose of value of cultural heritage tourism resources, including the promoting of Thai youth tourist’ potential which they are one of the main target groups for cultural tourism of the Tourism Strategy 2015-2017 (Ministry of Tourism and Sports, 2015: 21), and the problem of number of Thai youth tourists visiting Lanna cultural heritage tourism site have decreased (Office of Strategic Management, Upper North Region 1, 2014 - 2017) including the importance of youth tourists market for the future as per the report of World Youth Student & ...