Now showing items 1-6 of 6

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    Communication model for promoting tourism on Thai Lanna cultural conservation 

    Taksina Seanyen; Kassara Sukpatch (National Institute of Development Administration, 2015)

    The aims of this research were to: 1) study the conditions and the problems of communication for promoting on Thai Lanna cultural tourism conservation in the area of the four provinces in the upper part in the north of Thailand in accordance with The Act of National Tourism 2008 and The National Tourism Management Plan 2012- 2016; 2) design the communication model for promoting tourism on Thai Lanna cultural conservation in the area of four provinces in the upper Northern region 1 of Thailand in accordance with The act of National Tourism ...
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    Developing service quality for spa establishments in the active beach tourism cluster, Thailand 

    Anan Chieochankitkan; Kassara Sukpatch (National Institute of Development Administration, 2013)

    The objectives of this study are: 1) to assess the level of perception in: service quality, perceived value, service encounter, and satisfaction of customers using spa treatments, 2) to study the dimensions of service quality, which is important in order to evaluate the spa establishments based on customers’ demographics, 3) to study customers’ desires toward spa treatments based on their demographics, 4) to study the causal relationship between service quality, perceived value and service encounter on customer satisfaction of customers ...
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    The development guidelines to enhance the competitiveness of the tourism industry Uttaradit 

    Weerasak Yungyuen; Kassara Sukpatch (NIDA, 6/7/19)

    This research aims to study “A Guidelines for developing the level of competitiveness of tourism industry in Uttaradit Province”. The objective of this research are three main that learn about the relationship between the factors of management and competitiveness. This research need to present about the factors of management that make competitiveness. In term of  quantitative data were collected by using the questionnaire from 151 Thai persons who work in organization of tourism industry at Uttaradit province for this quantitative research. The ...
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    The development of a structural equation model in managing experience, value and customer satisfaction in international tourism business 

    Peerapong Tanvittayanont; Kassara Sukpatch (National Institute of Development Administration, 2017)

    This research aimed 1) To study factors related to customer experience management, customer satisfaction and customer value in Thailand's outbound tour operators. 2) To develop a structural equation model of customer value for Thailand's outbound tour operators. to developing structural equation model of customer value for outbound tour operators in Thailand.  This study was a mixed methods research based on qualitative and quantitative research to obtain a set of factors, including internal latent variables, external latent variables, and observed ...
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    Integrated management model of day spas in Thailand 

    Pornphen Lalitnuntikul; Kassara Sukpatch (National Institute of Development Administration, 2014)

    Day spa as a business unit is capable of generating meaningful revenue if properly managed. This study was set out to study the contexts of day spa management in Thailand and to study the tourists’ attitudes towards day spas in Thailand in order to develop an integrated management model for day spas in Thailand. The integrated management model is practical and efficient for day spas in Thailand to use for both return on investment and environmental concerns. It encompasses finance, training, new development, customers’ satisfactions, quality ...
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    Loyalty Creation Guidelines for Culinary Tourism in Thailand Through the Experiential Value 

    Krittidetch Anan; Kassara Sukpatch (NIDA, 6/5/19)

              The objectives of this study are 1) to study the factors related to Experiential Value for culinary tourism in Thailand 2) to study the factors that influence the loyalty of culinary tourists in Thailand 3) to propose ways to create loyalty guidelines for culinary tourism in Thailand through Experiential Value.           This research is a quantitative research by collecting data from the sample group, Europeans tourists traveling to Thailand and interested in Thai food or participating in activities related to Thai food at least 1 ...