Now showing items 1-15 of 15

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    A cultural conservation model for sustainable tourism of the Tai Lue Ethnic group in Doi Saket district, Chiang Mai province 

    Manote Nuansara; Kassara Sukpatch (National Institute of Development Administration, 2016)

    The objectives of this research were to examine community development and cultural patterns for tourism of the Tai Lue communities in Doi Saket District, Chiang Mai Province, to develop a local cultural conservation model for sustainable tourism of the ethnic group, and to assess the conservation model of the ethnic group. This qualitative research investigated four Tai Lue villages in the study area, including Luang Nua, Luang Tai, Pa Kha, and San Pong Villages. The key informants included the villagers, representatives from the local state ...
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    Causal factors affecting integrated policy implementation of tourism in Thailand 

    Nuttaprachya Nantavisit; Kassara Sukpatch (National Institute of Development Administration, 2021)

    The research of “Causal factors affecting integrated policy implementation of Tourism in Thailand.” is the study of causal factors affecting the integrated policy implementation and the proposal of integrated policy implementation model of tourism to implicate administrative policies' directions to sectors responsible for implementing policy based on the national tourism development plan. Therefore, the researcher revised the literature review, concepts, theories and related researches in both of Thailand and overseas in order to achieve the ...
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    Communication model for promoting tourism on Thai Lanna cultural conservation 

    Taksina Seanyen; Kassara Sukpatch (National Institute of Development Administration, 2015)

    The aims of this research were to: 1) study the conditions and the problems of communication for promoting on Thai Lanna cultural tourism conservation in the area of the four provinces in the upper part in the north of Thailand in accordance with The Act of National Tourism 2008 and The National Tourism Management Plan 2012- 2016; 2) design the communication model for promoting tourism on Thai Lanna cultural conservation in the area of four provinces in the upper Northern region 1 of Thailand in accordance with The act of National Tourism ...
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    Developing perceptions and brand equity to enhance the potential of adventure tourism in Bencha Burapha Suvarnabhumi Provinces 

    Thida Laemlaksakul; Kassara Sukpatch (National Institute of Development Administration, 2016)

    The study on Developing perceptions and brand equity to enhance the potential of adventure tourism in Bencha Burapha Suvarnabhumi provinces has 3 main objectives: 1) To explore the personal factors influencing brand equity and perceptions of adventure tourism in Bencha Burapha Suvarnabhumi provinces. 2) To examine the relationship between personal factors and potential factors influencing the brand equity and perceptions of adventure tourism in Bencha Burapha Suvarnabhumi provinces. 3) To develop perceptions and brand equity to enhance potential ...
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    Developing service quality for spa establishments in the active beach tourism cluster, Thailand 

    Anan Chieochankitkan; Kassara Sukpatch (National Institute of Development Administration, 2013)

    The objectives of this study are: 1) to assess the level of perception in: service quality, perceived value, service encounter, and satisfaction of customers using spa treatments, 2) to study the dimensions of service quality, which is important in order to evaluate the spa establishments based on customers’ demographics, 3) to study customers’ desires toward spa treatments based on their demographics, 4) to study the causal relationship between service quality, perceived value and service encounter on customer satisfaction of customers ...
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    Development of small-sized travel enterprises as an innovative organization 

    Kittikan Kanchanakhuha; Kassara Sukpatch (National Institute of Development Administration, 2017)

    The objectives of this study are as follows: 1) investigate and develop the innovative organization indicators for small-sized travel enterprises; 2) investigate the relationships of innovative organization indicators for small-sized travel enterprises; and 3) obtain the guidelines for developing small-sized travel enterprises as an innovative organization. This study apply Balanced Scorecard (BSC) concept, in order to enhance factors influential to performance and sustain competitiveness of organizational innovativeness.
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    Integrated management model of day spas in Thailand 

    Pornphen Lalitnuntikul; Kassara Sukpatch (National Institute of Development Administration, 2014)

    Day spa as a business unit is capable of generating meaningful revenue if properly managed. This study was set out to study the contexts of day spa management in Thailand and to study the tourists’ attitudes towards day spas in Thailand in order to develop an integrated management model for day spas in Thailand. The integrated management model is practical and efficient for day spas in Thailand to use for both return on investment and environmental concerns. It encompasses finance, training, new development, customers’ satisfactions, quality ...
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    Policy recommendations for developing Thailand's image as a medical tourism destination to establish destination loyalty 

    Wariya Pattharapinyophong; Kassara Sukpatch (National Institute of Development Administration, 2016)

    Medical tourism is a developing market for Thailand’s tourism industry, and offers a unique alternative to the issues associated with an excessive reliance on traditional forms of tourism. Previous literature on this subject is limited. The primary focus has been on the economic and social impacts of medical tourism on a host country, and on the quality of medical services that influence medical tourists’ loyalty. There has been insufficient research conducted on developing Thailand’s image as a medical tourism destination to establish ...
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    Policy recommendations for Thailand community-based tourism value creation 

    Nontlachatara Viranuvatti; Kassara Sukpatch (National Institute of Development Administration, 2016)

    The objectives of this study were: 1 ) to study the factors affecting Thailand community- based tourism value creation, 2) to study the causal relationship between factors affecting Thailand community-based tourism value creation, and 3) to propose policy recommendations for Thailand community- based tourism value creation. This study was conducted by studying related internal factors and relationships of all 5 aspects affecting the Thailand community-based tourism value creation based on the priority: 1) Community collaboration and ...
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    STRUCTURAL EQUATION MODEL OF FACTORS AFFECTING CHINESE HIGH-VALUE TOURIST LOYALTY TOWARD SOUTHERN THAILAND 

    Krittika Kunupakan; กฤติกา คุณูปการ; Kassara Sukpatch; เกศรา สุกเพชร; National Institute of Development Administration. The Graduate School of Tourism Management; Kassara Sukpatch; เกศรา สุกเพชร (National Institute of Development Administration, 7/1/2023)

    This research noticed the opportunity to expand the Thai tourism market to Chinese high-value tourists and it is interesting to study the current Thai image that can affect the awareness of Chinese tourists. Although many previous scholars studied on destination loyalty in several contexts, the literature on this subject is limited. The primary is focused on service quality, destination image, perceived value, satisfaction, and loyalty; but examined in different research area and sample group. Therefore, this study proposes to increase academic ...
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    THE STUDY OF COMMUNITY BASED-TOURISM CONFIRMED ELEMENTS AFFECTING THE TOURISM PERFORMANCE OF THE CENTRAL FARMER COMMUNITIES 

    Thitiwaraporn Poonsub; ฐิติวราภรณ์ พูลทรัพย์; Kassara Sukpatch; เกศรา สุกเพชร; National Institute of Development Administration. The Graduate School of Tourism Management; Kassara Sukpatch; เกศรา สุกเพชร (National Institute of Development Administration, 12/8/2022)

    Research on the study of confirmatory factor of participation management of the central regional rice cultivation community-based tourism on the operational performance of rice cultivation community-based tourism in the central region aimed at 1) to analyze the confirmatory factor of the central regional rice cultivation community-based tourism management 2) to analyze the confirmatory factor of the operational performance of rice cultivation community-based tourism in the central region and 3) to examine the congruence of the Structural Equation ...
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    The development of a structural equation model in managing experience, value and customer satisfaction in international tourism business 

    Peerapong Tanvittayanont; Kassara Sukpatch (National Institute of Development Administration, 2017)

    This research aimed 1) To study factors related to customer experience management, customer satisfaction and customer value in Thailand's outbound tour operators. 2) To develop a structural equation model of customer value for Thailand's outbound tour operators. to developing structural equation model of customer value for outbound tour operators in Thailand.  This study was a mixed methods research based on qualitative and quantitative research to obtain a set of factors, including internal latent variables, external latent variables, and observed ...
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    The model of community enterprise network management in lower central region for promoting agro-tourism 

    Tassanee Naksanee; Kassara Sukpatch (National Institute of Development Administration, 2016)

    The results of the study demonstrated that: 22 community enterprise networks had 3 main activities including 1) Agricultural Institute Group/Housewives = 12 groups (54.55%), 2) Production = 9 groups (40.90%), and 3) Service = 1 group (4.55%). Each group was formed to solve the problems of the 21 groups of community (95.45%) caused by 1) lower production price, 2) intervention by middlemen, 3) high cost on production, 4) low quality of the products, short life span of the products/no creation of the product identity, 5) lack of water supply ...
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    Tourism management and tourism logistics to increase the competitiveness in Thailand's tourism industry 

    Orakit Waewklaihong; อรกิติ์ แววคล้ายหงษ์; Kassara Sukpatch; เกศรา สุกเพชร; National Institute of Development Administration. The Graduate School of Tourism Management; Kassara Sukpatch; เกศรา สุกเพชร (National Institute of Development Administration, 7/1/2023)

    Tourism industry is important for generating income and bringing money into the country. Increasing the competitiveness of Thailand's tourism industry is therefore necessary. This research aims to study the components of Tourism management and Tourism logistics to enhance competitiveness in Thailand's tourism industry. The study of the elements of Tourism management in Planning, Organizing, Leading and Controlling that affect the effectiveness of Tourism logistics in Physical flow, Information flow and Financial flow. With a quantitative research ...
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    Tourism management to respond the climate change under the context of tourists' behavior adaptation: case study of Khao Yai National Park 

    Yulada Supsomboon; Kassara Sukpatch (National Institute of Development Administration, 2022)

    This research has the objectives to 1) study the behavior of the tourists who travel to Khao Yai National Park 2) analyze and categorize the factors that affect the tourism behavior for responding to climate change and the tourists who travel to Khao Yai National Park 3) study the tourism management that responds the climate change of Khao Yai National Park and, 4) suggest the tourism management guideline that responds the climate change under the context of tourists’ behavior adaptation : case study of Khao Yai National Park, by using the ...