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    The development of a structural equation model of communication factors for health communication of community 

    Kirati Kachentawa; Patchanee Cheyjunya (National Institute of Development Administration, 2016)

    This research was meant to study (1) the means of communication based on three paradigms of health in successful communities; (2) to analyze the communication factors that lead to the success stories of communities in health communication; and (3) to develop and validate the congruence of the measurement model and the structural equation model of communication factors for health communication of community with empirical data. Research methodology was mixed method separated into 2 phases the following: Phase I: qualitative research method that ...