Browsing by Author "Kritsada Nurakkhe"
The rationalized processing model based on the information processing theory of consumers alcohol consumption decision in Bangkok metropolitan Kritsada Nurakkhe; Yubol Benjarongkij (National Institute of Development Administration, 2019)
This research aims to study the influence, strategies and marketing communication management of the alcoholic beverage manufacturers. The campaign communication in reducing, avoiding and quitting alcohol consumption of the Thai Health Promotion Foundation (Thai Health)and influential people that affect consumption behavior based mainly on the Information Processing Theory. In order to stop the alcohol consumption to have a great impact on the overall society, all the relevant factors must be integrated with the policy planning related to the ...