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    Loyalty Creation Guidelines for Culinary Tourism in Thailand Through the Experiential Value 

    Krittidetch Anan; Kassara Sukpatch (NIDA, 6/5/19)

              The objectives of this study are 1) to study the factors related to Experiential Value for culinary tourism in Thailand 2) to study the factors that influence the loyalty of culinary tourists in Thailand 3) to propose ways to create loyalty guidelines for culinary tourism in Thailand through Experiential Value.           This research is a quantitative research by collecting data from the sample group, Europeans tourists traveling to Thailand and interested in Thai food or participating in activities related to Thai food at least 1 ...