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    BEHAVIORAL APPROACH TO PORTFOLIO SELECTION 

    Kumnoon Narakornpijit; Pariyada Sukcharoensin (NIDA, 8/9/19)

    Behavior plays an important role in people’s decision making, for example, different decision making can occur during happy and unhappy time. Behavioral factors also affect the decision making in the investment that cause unreasonable decision making in many investment situations. Many behavioral theories have been developed to explain human’s behavior, which some of them are also applied to the investment. This research focuses on studying the portfolio investment in Thailand by two of the well-known theories for portfolio selection, which are ...