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    Experiential Marketing with Virtual Reality Technology for Customer Condominium Purchase Intention 

    Nattawat Koonanaksin; Pornpun Prajaknate (NIDA, 8/9/19)

    The study of Experiential Marketing with Virtual Reality Technology for Customer Condominium Purchase Intention is aimed to 1) examines the perception of virtual reality experiential marketing, and 2) study the purchase intention of condominiums through intervention. The study used an experimental research methodology to study forty 26-year-old subjects who had 20,000-baht monthly income and worked in the field of business computer within the Bangkok area. The intervention used in the experiment included a virtual reality and a 2D video. The ...