Now showing items 1-14 of 14

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    A critical analysis on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin in Muang District, Songkhla Province 

    Chayada Kanabkaew; Paithoon Monpanthong (National Institute of Development Administration, 2021)

    The growth in the global tourism sector has caused an aggressive competition between tourist destinations to attract potential visitors. Among the same resources, the different choice of destination is determined. This study aims to analyze on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin (SLB) in Muang District, Songkhla Province. The competitive power of a destination can be increased in a sustainable way when involving community stakeholders. Thus, the study was ...
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    A model of port of call management for cruise tourism, Phuket, Thailand 

    Paithoon Monpanthong; Therdchai Choibamroong (National Institute of Development Administration, 2014)

    The study establishes a proposed model of port of call management for cruise tourism, Phuket, Thailand under four objectives; 1) to analyze the current situation of the cruise tourism in Phuket, Thailand, 2) to evaluate the importance levels toward factors affecting port of call management, 3) to measure the efficiency levels of port of call management in Phuket, Thailand and 4) to propose a model of port of call management tailored for the cruise tourism in Phuket, Thailand.
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    ALLIANCE STRATEGIES OF CRUISE TOURISM INDUSTRY FOR CORPORATION DEVELOPMENT BETWEEN PHUKET AND SINGAPORE 

    Wattanaporn Trungtreechart; วัฒนาพร ตรังตรีชาติ; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 7/1/2023)

    The purposes of this research were 1) to study cruise tourists’ behaviours; 2) to assess and compare the effectiveness of cruise tourism management between Phuket and Singapore; 3) to study the cruise tourism management factors affecting the cruise tourists’ intention to revisit; 4) to study the process to build an alliance for cruise tourism at the regional level in order to attract cruise lines to the region, and 5) to propose alliance strategies of cruise tourism for cooperative development between Phuket and Singapore. To obtain the data ...
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    Guidelines for Development Marketing Strategy to Building Loyalty for Sport Tourists to Attendance Professional Football Buriram United Club in Buriram Province 

    Warong Thiuthas; วรงค์ ทิวทัศน์; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 7/1/2023)

    This research is aimed to 1) to study the behavior and needs of sports tourists in attending professional football matches of Buriram United Club. Buriram Province. 2) to study the factor of marketing mix influencing the loyalty of sports tourists in visiting the professional football matches of Buriram United Club, Buriram Province, and 3) to propose guidelines for Development Marketing Strategy to Building Loyalty for Sport Tourists to Attendance Professional Football Buriram United Club in Buriram Province. The sample was 400 sports tourists ...
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    Guidelines for the Development of Tourist Guide Potential in Satun Province 

    Sittha Ananthakhan; สิทธา อนันธขาล; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This research aims 1) to study the importance and performance of tourist guide potential in Satun province 2) to evaluate the tourist guide potential in Satun province and 3) to propose guidelines for the development of tourist guide  potential in Satun province. This study was quantitative method research. Data was collected through 400 questionnaires from Thai and foreign tourists visiting at Satun province by using a tourist guide in Satun province. The data from the questionnaires were analyzed according to descriptive statistics such as ...
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    Guidelines for Tourism Management in the Context of Conflict Area Study of Yala Province  

    MUHAMMAD.ADIS LEKDEE; มูฮำหมัดอาดีส เหล็กดี; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The research "Guidelines for tourism management in conflict areas Case study of Yala Province. Objective 1) To study travel behavior and needs of tourists traveling in Yala Province. 2) To assess the potential and readiness of tourism management in Yala Province. 3) To study tourists' perceptions on the situation of conflict in Yala Province and 4) to set guidelines for tourism development in the context of the conflict in Yala Area. . The researcher has determined the sample population size at 400 people and determined the Quantitative research ...
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    Guidelines of Elephant Welfare Management for Tourism in Phuket Province 

    Phetchada Paruenathadakul; เพชรชฎา ปฤณธาดากุล; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 3/6/2022)

    The research is a mixed research which is composed between the qualitative research and quantitative research. The purpose of research are 1) to examine the factors of marketing that affect the decision of elephant activities for tourism Phuket Province 2) To assess the potential of elephant welfare management for tourism Phuket Province 3)  To define guidelines for elephant welfare management for tourism Phuket Province The objectives are pursued through qualitative analyses conducted on the Representatives  of entrepreneurs at Phuket Elephant ...
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    MARKETING STRATEGIES OF COMMUNITY-BASED TOURISM FOR GENERATION Y CHINESE TOURISTS THE CASE OF ANDAMAN COAST, THAILAND 

    CHUNLIN WAN; CHUNLIN WAN; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 7/1/2023)

    The sustainable development of community-based tourism or CBT requires a dynamic balance between supply and demand sides. There are rich CBT resources on the Andaman Coast of Thailand, but not many Chinese tourists come here to visit. The Generation Y Chinese tourists who have grown up in the digital age may create new market opportunities for the development of CBT on the Andaman Coast. This poses a challenge to innovative marketing strategies for CBT. Therefore, the purpose of this study is 1) To study the current marketing strategy of CBT on ...
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    Model of customer experience management in Thai full-service restaurant 

    Kritta-orn Chewwasung; Paithoon Monpanthong (National Institute of Development Administration, 2020)

    This study aimed to purpose the customer experience management model at Thai full-service restaurants as the customer experience management is the crucial factor for successful the restaurant business in the present.  Before revealing the customer experience management model's ultimate result, it is mandatory to expose the study based on three objectives: 1) to identify the international tourist's tourist behavior in Thai full-service restaurants. 2) to evaluate customer experience management's efficiency along the customer journey at a Thai ...
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    Model of technology-based airport customer journey management of Suvarnabhumi Airport, Thailand 

    Chayapoj Lee-Anant; Paithoon Monpanthong (National Institute of Development Administration, 2021)

    In airports, the technology creates a transformation from a regular travel to be an extraordinary with the trendily digital assistances since the pre-arrival until post-departure at the final destination. Creating smooth passengers’ journey seems to be more vital nowadays among the intensive global airport competitions. Especially when the travel pattern has been forever shifted by the Coronavirus 2019, purely service quality provided by airport and airline staffs is no longer enough. More facilitating airport technologies, therefore, turn to be ...
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    Online marketing strategies for community-based tourism in the Andaman cluster of Thailand 

    Jutamas Phengkona; Paithoon Monpanthong (National Institute of Development Administration, 2020)

    The main goal of this study was to initiate online marketing strategies for CBT destinations in the Andaman cluster of Thailand. In order to accomplish the goal, the objectives of this study are 1) to analyse the current online marketing situation of CBT destinations in the Andaman cluster of Thailand, 2) to classify homogenous segments of CBT tourists, 3) to investigate online marketing factors influencing intentions to visit of CBT tourists, and 4) to initiate online marketing strategies that suit CBT destinations in the Andaman cluster of ...
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    Policy implication for Patong beach management through multi-stakeholder participatory approach 

    Daranee Ployjun; Paithoon Monpanthong (National Institute of Development Administration, 2020)

    The objectives of this research were to 1) To study the current beach management context of Patong beach. 2) To evaluate the efficiency of the current beach management of Patong beach. 3) To measure the participatory level and demand for participation of stakeholders in Patong beach management. and 4) To suggest the policy implication for Patong beach management through multi-stakeholder participatory approach. Mixed method was employed to answer the objective.  Researchers gathered 400 from tourists to evaluate the efficiency of the current ...
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    The causal effect of islamic attributes of destination upon tourist satisfaction and loyalty under mediating roles of perceived trip quality and perceived trip values : a case study of Krabi Province, Thailand 

    Wiraphong Panyathanakhun; Paithoon Monpanthong (National Institute of Development Administration, 2019)

    Global Muslim travel market is regarded as having high potential in terms of population growth and high expenditure. Yet, it remains relatively untapped. Many previous studies mentioned the effects of Islamic attributes of destination toward motivation to visit as well as tourist satisfaction and loyalty. However, there is a lack of empirical research in non-Muslim country as well as Thailand in particular. Besides, it was also found that perceived trip quality and perceived trip values exert influence over tourist satisfaction and loyalty; little ...
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    The model of yacht tourism management in Phuket 

    Natdaporn Chonweerawong; Paithoon Monpanthong (National Institute of Development Administration, 2020)

    This research proposed the Model of Yacht Tourism Management in Phuket. The objectives of this research consist of 1) study the current situation and context of the Yacht Tourism in Phuket, 2) analyze the Yacht tourist behavior in Phuket, 3) evaluate the potential of the Yacht Tourism Management in Phuket, and 4) propose the Model of Yacht Tourism Management in Phuket. A mixed research methodology was employed in this study. Questionnaires were distributed to collect quantitative data. The data were collected from a sample of 400 yacht tourists ...