Now showing items 1-1 of 1

  • Thumbnail

    A STUDY ON CONSUMERS WILLINGNESS TO PAY FOR ORGANIC RICE PRODUCTS  

    Paopan Yangkunchao; Udomsak Seenprachawong (NIDA, 10/1/19)

    This study aims to evaluate the health and environmental benefits of organic rice products using the environmental economics valuation technique. By introducing the double bounded contingent valuation method and the utility difference model to elicit willingness to pay of organic rice consumers and to investigate the socioeconomic determinants of the willingness to pay from 620 samples, of Bangkok and Metropolis consumers. the study surveyed by using online and face to face survey approach and also divided into two categories in accordance with ...