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    Sense of Community: a case study of Pokemon GO players in Thailand. 

    Pasin Lhaosangdham; Bu-nga Chaisuwan (NIDA, 6/12/19)

    This study researches on Sense of Community case of Pokemon GO players community in Thailand. This study used both qualitative research and quantitative research. The study examples included 30 Pokemon GO players for deep Interview and 400 Pokemon GO players for questionnaires.  Results from deep interview indicate that overall, most players share the same behavior similar to Sense of Community in four elements. Those four elements that most players share with by descending order are Membership, Shared Emotional Connection, Integration and ...