Now showing items 1-13 of 13

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    Contribution of cultural intelligence to adaptive selling behavior, customer-oriented selling behavior and cross-cultural sales performance of Thai salespeople 

    Arti Pandey; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    As firms expand internationally, there will be an ever-greater challenge for their salespeople who will be required, more and more, to engage in cross-cultural selling. Although cross-cultural selling is a topic that has already gained much attention in literature, research about the competencies of salespeople in cross-cultural selling is still scarce. To fill this research gap, the present study focuses on the role of cultural intelligence (CQ) which is a cross-cultural competency that will assist salespeople in becoming more effective in ...
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    The contribution of cultural intelligence to cross-cultural adjustment and leadership effectiveness of Chinese expatriates in Thailand 

    Guang, Xiaoyun; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Since a large number of multinational corporations have entered international markets to maintain competitive advantages, the effectiveness of expatriates who handle the overseas tasks has been one of the key factors that affect the international business of multinational corporations. As the largest developing country, China has entered the global market in a rapid pace in recent years. Along with the new strategy known as one belt one road, Thailand is among the key strategic countries in South-East Asian region that has been chosen by Chinese ...
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    Contribution of cultural intelligence to quality of working relationship and job burnout : the case of Thai cabin crew members belonging to a national minority group 

    Phenphimol Seriwatana; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Nowadays, the leading national airlines of many countries have expanded their international routes worldwide.  Although these airlines generally recruit their workforce from their home country to work on the cabin crew team, their international expansion requires them to have foreign crew members from the countries where they have expanded their flight routes. However, despite the benefits of having foreign crew members on the team, many national airlines tend to have a policy of hiring a small proportion of foreign crew members, thereby making ...
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    The contribution of cultural intelligence to team processes and innovation in multicultural teams : the case of restaurant business in Thailand 

    Akaraphun Ratasuk; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    In many big cities characterized by multicultural environments which are also major tourist destinations of Thailand, many restaurants hire multicultural teams to help them achieve successful innovation. Even though cultural diversity among team members can potentially foster the innovative performance of multicultural teams, it can also cause challenges that would inhibit them from successful innovation. In particular, cultural diversity existing in teams can create unpleasant relationships and tension among team members, thereby limiting team ...
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    The contribution of emotional intelligence and cultural intelligence to interaction involvement, emotional exhaustion and job performance of call center representatives in the Philippines 

    Puyod, Jenette Villegas; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    The Philippines is one of the major outsourcing destinations of the call center industry in the world. The call center business in the Philippines has been heralded as the latest sunshine industry, and its growth is mainly driven by contact center services. Needless to say, a handful of researches have found drawbacks about the emotive and psychosomatic weaknesses in the nature of works in call centers. Indeed, this kind of work is a very challenging endeavor as it is coupled with the fact that every call center representative needs to do ...
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    The contribution of managerial ties to international learning capability and export performance : evidence from Thai exporters 

    Nithi Plangsriskul; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    This study empirically investigates the role of managerial ties that facilitates the acquisition of international learning capability, which consequently benefits export performance. Social capital theory and resource-based view of firm are used as the main theoretical framework for hypotheses development. A survey data were collected from 124 export firms in Thailand. The data were analyzed using partial least square regression analysis. The results suggest positive relationship between managerial ties and the international learning ...
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    Contribution of social media marketing capability to business performance of Thai firms 

    Penpattra Tarsakoo; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Social media has become a part of people’s daily lives by allowing billions of people from all around the world to create, communicate and exchange contents virtually with each other. The use of social media has become a part of business strategies for both large and small enterprises. From the marketing perspective, the social media has become crucial because social media marketing provides a significant opportunity for businesses as a tool to engage both existing and new customers at lower cost as well as to promote and sell their products or ...
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    Contribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employees 

    Mei, Ying; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    Efficient knowledge sharing behavior within enterprises plays a key role in increasing organizations’ competitive strength and productivity. Social media is a way that provides a broader knowledge sharing platform for organizations. However, different culture backgrounds may affect employees’ attitude towards knowledge sharing. This research aims to explore how social media use at work affects knowledge sharing behavior under the cross culture values between Thai and Chinese employees. Social capital was introduced as mediating effects, ...
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    Contribution of transformational leadership to sense of place and turnover intention of myanmar workers in Thailand: the mediating role of trust in leader and supportive diversity climate 

    Tipnuch Phungsoonthorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    Myanmar migrant workers represent the major workforce for low skilled labor Thailand in numerous areas such as agriculture, manufacturing, and certain service branches such as construction and domestic work. The high turnover among these Myanmar workers is costly to the company and may lead to labor shortage. Thus, it is important for the companies to retain these workers. One of the important factors that also contributing to the attachment and commitment of migrants that still have not received sufficient attention is the concept of “sense of ...
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    The cross-cultural implications of learner initiative on the technology acceptance of mobile learning at the corporate level 

    Farrell, Wendy Colleen; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    HR Training and Development (T&D) initiatives are often tasked with training as many employees as possible for as little money as possible while proving training efficacy. To accomplish this, e-learning and now m-Learning have been seen as viable options. Unfortunately, merely deploying the learning opportunities does not mean that the learners will actually use it (Swang et al., 2013) . In this context, learner initiative (LI) has been shown to be an obstacle for more distant (i.e. not co-located and synchronous) learning (Tuckman, 2007). ...
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    The effects of dimensions of social media quality on user satisfaction: a cross-cultural comparison of Thai and Chinese users 

    Wang, Jing; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    This study was designed to investigate the influence of dimensions of social media quality (system, information, and service) on user satisfaction. Moreover, this study compared the cross-cultural results of these dimensions using data collected from 220 Chinese and 201 Thai social media users. Partial least squares regression was used to analyze the data. The analysis indicated that system, information, and service quality all were related positively to user satisfaction with social media both in Thai and Chinese people. This study provides ...
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    The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users 

    Cai, Juanjuan; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

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    The role of entrepreneurial orientation and stakeholder orientation on firm performance : the case of Thai small and medium-sized enterprises in steel fabrication industry 

    Ekawee Vaitoonkiat; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Even though SMEs in emerging markets and developing economies (EMDEs) seem to play a major role in boosting the country’s economy, researches show that SMEs also have some potential weaknesses such as lack of resources and market power to support expansion and overcome economic crisis. In order to overcome these weaknesses, the study focused on two managerial resources of competitiveness which can be developed internally by SMEs which are Entrepreneurial Orientation (EO) and Stakeholder Orientation (SO). The positive relationship of EO and SO ...