Now showing items 1-3 of 3

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    Communication Factors Influencing the Decision to Study for A Bachelor's Degree in Private Universities During Thai Education Crisis 

    Ekaluk Wiriyayuttama; Pornpun Prajaknate (NIDA, 5/3/20)

              The objectives of this study were to (1) investigate the risk management and crisis management during thai education crisis of private universities (2) examine the correlation between the awareness of brand equity and decision to study for a bachelor's degree in private universities during thai education crisis (3) explore the correlation between the awareness of integrated marketing communication and decision to study for a bachelor's degree in private universities during thai education crisis (4) identify factors affecting decision ...
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    Construction of Gay Characters in Thai Boy Love Series 

    Krittapol Sutheepattarakool; Pornpun Prajaknate (NIDA, 9/13/20)

    The objectives of this qualitative research “Construction of Gay Characters in Thai Boy Love Series” were; to study the construction of male-homosexual characters in boys love drama, toexamine the characteristics of male-homosexual characters;, and to explore the attitude of homosexual viewers toward male-homosexual characters in boys love drama. The researcher has analyzed 20 male-homosexual characters from 10 boys love dramas, which were broadcasted during 2015-2019, and conducted in-depth interviews with 15 key informants who consider themselve ...
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    Fanclub Management Strategies Affecting Perception, Attitude and Fanclub's Participation with Thai Boyband  

    Nuttanit Pokpong; Pornpun Prajaknate (NIDA, 5/31/20)

    This research was aimed to 1) study personal branding strategy and fan club management which Thai boy band producer employed; 2) examine media exposure, perception, attitude, self-expansion, parasocial interaction, and buying decision behavior of Thai boy band fans; and 3) investigate the relationship between media exposure, perception, attitude towards Thai boy bands, self-expansion, parasocial interaction, and buying decision behavior of Thai boy band fans. Mixed research methods were employed in this study. With the qualitative approach, ...