Now showing items 1-4 of 4

  • Thumbnail

    Communication Factors Predicting Disease Prevention and Treatment Behaviors of People in the Regional Health Promotion Center 5 

    Panassara Wattanakorn; ปาณัสสรา วัฒนากร; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร (National Institute of Development Administration, 7/1/2023)

    The objectives of this research were to: 1) study expectation and opinion leadership factors affecting communication of village health volunteers (VHVs) in the prevention and control of communicable diseases, media exposure concerning health, and preventive health behavior and treatment among the general public; 2) study the relationship between communication factors and preventive health behavior and treatment among the general public; and 3) study communication factors predicting preventive health behavior and treatment among the 5th Area of ...
  • Thumbnail

    Content Analysis and Communication Strategy about Online Depression Communities  

    Apasnan Pongpanus; อภัสนันท์ พงษ์พนัส; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร (National Institute of Development Administration, 12/8/2022)

    The objectives of this research were to: 1) explore communication strategy of the admins who managed depression-related online community; and 2) investigate the content concerning resilience, trust, and social attachment from the members of depression-related online community. Samples were Facebook users in three different community groups. The research methodology includes in-depth interview with the admins, examining their communication strategies, and content analysis on resilience, trust, and social attachment which the users in depression-related ...
  • Thumbnail

    Media Exposure on Social Media Platforms that Predicts Purchase Decision Making Behavior Among Visual Impaired Adults 

    Warampon Changrien; วรัมพร ช่างเรียน; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร (National Institute of Development Administration, 7/1/2023)

    The research on “Media Exposure on Social Media Platforms that Predicts Purchase Decision Making Behavior Among Visual Impaired Adults” had the objective to analyze the online social media exposure behavior of the visual impaired affecting purchasing decisions in order to analyze the behavior of using online social media of the visual impaired affecting the use of e-commerce to analyze the shopping decision-making process of the visual impaired affecting their shopping decision-making patterns and to analyze the factors that benefit and the factors ...
  • Thumbnail

    Symbolic Interaction and Collective Identity Formation in the Street Photo Thailand Group 

    Chanyarat Borkam; ชัญญรัชต์ บ่อคำ; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร (National Institute of Development Administration, 7/1/2023)

    The objectives of this research were to: 1) study the formations by photographers and general members of the Street Photo Thailand group on social media; 2) study the symbols and meanings used by Street Photo Thailand group members through the public group (Facebook Group); and 3) study the creation of collective identities among members of the public group of Street Photo Thailand. The data were analyzed and collected using content analysis, non-participating-in-group observers, and in-depth interviews. The Key Informants were divided into two ...