Browsing by Author "Sangkae Punyasiri"
Now showing items 1-11 of 11
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A causal model of factors affecting healthy organizations and job performance of employees in Thai independence hotels
; (National Institute of Development Administration, 2018)
The purpose of this research was to develop and validate a relationship between the causal factors affecting the healthy organization and performance of employees in Thai hotels. This research employed a mixed method approaches. For quantitative research, the sample consisted of 690 employees in the independent Thai hotels. The area of research are 4 star hotels which are the members of Thai Hotels Association (THA) in the Andaman Sea. The sampling techniques were randomly selected by multi-stage random sampling. Causal modeling involved ... -
A causal relation model of market orientation and extended market orientation affecting strategic management through health establishments performance in Bangkok
; (National Institute of Development Administration, 2018)
The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 2) to study the relationship between market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 3) to investigate of concept for causal relation model of market orientation and extended market ... -
A development model of cultural tourism interpretation of Khao Phra Wihan national park
; (National Institute of Development Administration, 2018)
The objectives of this study were to: 1) investigate the current context of cultural tourism interpretation of Khao Phra Wihan national park, and the best practical interpretation of cultural tourism interpretive management, 2) investigate the perception-behavior of the tourists about the context of cultural tourism interpretation of Khao Phra Wihan national park and the learning needs of the tourists about cultural tourism interpretive programs of Khao Phra Wihan national park, and 3) determine the form of a development model of cultural ... -
CONFIRMATORY FACTOR ANALYSIS OF THE TOUR BUS' SERVICE QUALITY FOR CHINESE TOURIST IN THAILAND
; (National Institute of Development Administration, 12/8/2022)
The objectives of this research are 1) to study the confirmation element of tour bus service quality of Chinese tourists in Thailand 2) to study tour bus service quality in Thailand to affecting the satisfaction of Chinese tourists 3) to propose guidelines for the development of tour bus services in Thailand for Chinese tourists. This research used quantitative approach which collecting data from 415 Chinese tourists traveling to Thailand on a group tour and take the tour bus to travel to various places through five leading inbound tour operator ... -
Guidelines for Community Based Tourism Management approach: Case study of Ban Phai Hu Chang Community, Banglen, Nakhonpathom
; (National Institute of Development Administration, 7/1/2023)
The objectives of the research entitled “Guidelines for Community Based Tourism Management approach: Case study of Ban Phai Hu Chang Community, Banglen, Nakhonpathom”, 1) to study tourists’ demographic characteristics that affect the tourist’s expectations and perceptions in Ban Phai Hu Chang Community, 2) to assess the potential of community-based Tourism Management at Ban Phai Hu Chang, 3) to propose guidelines for the development of community-based tourism in Ban Phai Hu Chang community. A mixed research method was used into this study. The ... -
Human resource management practices for employee engagement to enhance organizational citizenship behavior in five-star hotels in Thailand
; (National Institute of Development Administration, 2018)
This study investigates the relationship between employee perceptions of human resource management practices (HRM practices) and organizational citizenship behavior (OCB), and also examines the mediating role of employee engagement between the relationship of employee perceptions of HRM practices and OCB in the context of five-star hotels in Thailand. The thesis especially focuses on eight HRM practices; namely, recruitment and selection, training support, performance appraisal, compensation and benefits, career opportunities, internal c ... -
The casual effects of human resource practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour towards job performance of frontline employees in four-star hotels in Phuket, Thailand
; (National Institute of Development Administration, 2019)
This study attempts to propose and examine a theoretical conceptual model that investigates the causal effects of hotel frontline employees’ perceptions of human resource (HR) practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour (OCB) towards job performance in the context of four-star hotels in Phuket, Thailand. The mediating effects of OCB are also highlighted. HR practices in this study are in a form of high-performance work practices (HPWPs) consisting of selective staffing, rewards, training, ... -
THE CAUSAL MODEL DEVELOPMENT OF FACTORS AFFECTING LOCALISM MEDIATING TOWARDPUBLIC PARTICIPATION IN CULTURAL HERITAGE TOURISMAROUND SI-THEP ANCIENT, PHETCHABUN PROVINCE
; (National Institute of Development Administration, 7/1/2022)
Built on a review of relevant theories and literatures for the study employed a quantitative research method and the infinity to collect the field data in five communities are surrounding the Si- thep ancient including Ban Lak Muang community, Si-Thep Noi community, Bung Na Chan community, Natakudpattana community, and Sa Prue community. The sample size was determined by probability sample techniques of Quota sample and utilized questionnaire were distributed to 510 household by simple random sampling using lottery method conducted from of house ... -
THE CAUSAL MODEL OF THE INFLUENCE OF INTERNATIONAL MARATHON EVENT SERVICE QUALITY, PERCEIVED EVENT VALUE TOWARD ACTIVE SPORT TOURISTS' LOYALTY UNDER MEDIATING EFFECTS OF SATISFACTION
; (National Institute of Development Administration, 7/1/2022)
The purposes of this current study were to test the goodness of model fit of the structural equation modelling of event service quality, perceived event value, event satisfaction, and event loyalty among runners participating in the Khon Kaen International Marathon and examine directs and indirect effects between the constructs included in the structural equation model. Quantitative method research was adopted, and questionnaire served as a research instrument to collect the data from 571 marathon runners joining in the Khon Kaen International ... -
The causal model of the influence of nightlife's risk perception and destination image toward female tourists' behavioral intention under mediating effects of satisfaction
; (National Institute of Development Administration, 2019)
The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. In Thailand found that female tourist spending on various areas, such as Thai food testing, spa, and nightlife, etc. The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. Thailand found female tourists spending on various areas, such as Thai food testing, spa, and nightlife, etc. In addition, They aware of safety and security as a priority of travel decisions. Nightlife ... -
The model application of human resource development to create intention toward employee's behavior modification of green hotel
; (National Institute of Development Administration, 2018)
This thesis is aimed to examine general context in human resource development in a green hotel by focusing on evaluate the environmental behavioral of hotel employees in a green hotel and investigate the casual factors which affects the behavioral of hotel employees in a green hotel. There were three research questions: (1) What is the general context of human resource development in a green hotel? (2) What extent environmental behavior of a hotel employee in a green hotel? and (3) What are the causal factors that affect to behavior of hotel ...