Browsing by Author "Sangkae Punyasiri"
Now showing items 1-4 of 4
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Approaches to Developing Factors Affecting to Selecting Green Hotel
; (NIDA, 10/8/19)
This study: Approaches to Developing Factors Affecting to Selecting Green Hotel is Mixed Method Research based on the Quantitative Research and Qualitative Research that has purposes to study the characteristics, behaviours affacting to selecting green hotel, the environmental factors affecting to the selecting decision of foreign tourists's viewpoints for green hotel and to study approaches to developing factors affecting to selecting green hotel. Quantitative Research collected data by a questionnaire from foreign tourists of green hotel in ... -
A CAUSAL RELATION MODEL OF MARKET ORIENTATION AND EXTENDED MARKET ORIENTATION AFFECTING STRATEGIC MANAGEMENT THROUGH HEALTH ESTABLISHMENTS PERFORMANCE IN BANGKOK
; (NIDA, 8/8/19)
The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 2) to study the relationship between market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 3) to investigate of concept for causal relation model of market orientation and extended market ... -
Guideline for Employee Retention of 4-Star Hotels in Phuket Province
; (NIDA, 12/12/18)
The objectives of this research are to 1) to study the employee engagement factors influencing employee retention of 4-star hotels in Phuket province. 2) to study the quality of working life factors influencing employee retention of 4-star hotels in Phuket province. 3) to study the career development factors influencing employee retention of 4-star hotels in Phuket province. 4) To provide guidance for employee retention of 4-star hotels in Phuket province. Using Mixed Method Research, sample of quantitative research is 4-star hotel staff in Phuket. ... -
THE MODEL APPLICATION OF HUMAN RESOURCE DEVELOPMENT TO CREATE INTENTION TOWARD EMPLOYEES' BEHAVIOR MODIFICATION OFGREEN HOTELS
; (NIDA, 8/7/19)
This thesis is aimed to examine general context in human resource development in a green hotel by focusing on evaluate the environmental behavioral of hotel employees in a green hotel and investigate the casual factors which affects the behavioral of hotel employees in a green hotel. There were three research questions: (1) What is the general context of human resource development in a green hotel? (2) What extent environmental behavior of a hotel employee in a green hotel? and (3) What are the causal factors that affect to behavior of hotel ...