Now showing items 1-20 of 20

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    A PRELIMINARY STUDY ON THE RELATIONSHIP BETWEEN ENTREPRENEUR CHARITY "ORIGINAL ASPIRATION" AND ENTERPRISE DEVELOPMENT - TAKE CHINA ​AS AN EXAMPLE 

    LEILEI ZHANG; LEILEI ZHANG; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    This study explores why the charitable entrepreneurs have original aspiration of charity, and how their “original aspiration” promotes the development of their enterprises based on qualitative research in the special social context of the lagging charity causes and the imperfect enterprise charity tax laws without good implementation in China. Through face-to-face in-depth interviews with 27 philanthropic and non-philanthropic entrepreneurs in 13 provinces and 27 cities across the country, using continuous analysis and induction method, combined ...
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    ABSORPTIVE CAPACITY, STRATEGIC FLEXIBILITY AND INNOVATION PERFORMANCE ON SUSTAINABLE COMPETITIVE ADVANTAGE: AN INTERNATIONALIZATION PERSPECTIVE 

    Yuxia Kong; Yuxia Kong; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    In recent years, the investment of emerging economies has soared, and more and more emerging economies firms (EEFs) have embarked on the process of internationalization. The data points one of the major development trends of the global economy, once an emerging economy that has been invested heavily and hoped to reap rapid growth in profits by multinational companies, it has become a source of investment funds and a competitor with the United States and Europe in terms of foreign investment. The overseas development of EEFs is faced with many ...
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    An empirical study on encouraging e-commerce adoption in Thai agricultural products : a case study of rice farmers 

    Jesada Arromdee; Sid Suntrayuth (National Institute of Development Administration, 2019)

    The rice supply chain in Thailand is sophisticated with rice passing through many activities from the paddy processing level through to reaching consumers’ hands. The key players in these midstream activities are rice millers, traders, wholesalers, retailers, etc. This study investigated the factors that influence e-commerce adoption for rice selling by Thai rice farmers. The study proposed a modification and extension of the unified theory of acceptance and use of technology (UTAUT) model to provide a solid base for explaining why Thai rice ...
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    Cultural interaction and tourist destination loyalty : a case study of Phuket, Thailand 

    Sirachet Chopdee; Sid Suntrayuth (National Institute of Development Administration, 2021)

    The interaction between cultural factors and tourists’ destination loyalty has not yet been widely observed among research scholars. However, the knowledge of the interaction is necessary for understanding how culture is becoming a central factor of attraction in tourism. The objective of this study was therefore to find the possible linkages between cultural interaction factors and the destination loyalty of tourists by using Phuket, Thailand, as a case study. The study employed the satisfaction-loyalty theory in the examination of the role of ...
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    THE EFFECTS OF EMPLOYEE-ORGANIZATION RELATIONSHIP ON WORK ENGAGEMENT AND WORK WELL-BEING OF KNOWLEDGE EMPLOYEES-THE MEDIATING ROLE OF EXISTENCE-RELATEDNESS-GROWTH NEED SATISFACTION AND MODERATING IMPACT OF PERCEIVED SYMBIOTIC RELATIONSHIP  

    Yi Che; Yi Che; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; National Institute of Development Administration. International College,; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 3/6/2022)

     In the employment relationship, organizational factors are the main factors that affect employee behavior. Especially for knowledge-based workers, it is even more crucial for organizations to give enough attention to their individual needs. Based on Existence, Relatedness, and Growth (ERG) theory, this study constructs a moderated mediating model to explore how the impact of the employee–organization relationship (EOR) on work engagement (WE) and work well-being (WWB) of knowledge-based employees. In this study, existence–relatedness–growth need ...
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    Effects of partnership quality on the outsourcing success of translation service organizations in China 

    Li, Peng; Sid Suntrayuth (National Institute of Development Administration, 2018)

    The translation service market in China is growing steadily with the rapid development of international outsourcing services, as well as the language service industry as a whole. Besides the traditional study scopes included in linguistics and translation, there are a few studies that focus on translation service in the scope of the outsourcing field and then adopt theories and perspectives from it. This dissertation will study translation service industry from a new perspective, focusing on its nature as a kind of outsourcing activity. This ...
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    Engagement 2.0 - could enterprise 2.0 really improve the work engagement of your employees? 

    Keim, Benjamin; Sid Suntrayuth (National Institute of Development Administration, 2014)

    In the last years a new internet technology called Web 2.0 has changed the milieu of internal communication in many organizations and has given rise to what professionals in business context refers to as Enterprise 2.0. This tool has offered different benefits to organizational communication such as employee collaboration and knowledge sharing. However, while these aforementioned advantages have already been thoroughly investigated and practically tested, it is hard to neglect the view that due to the dynamic developments of organizational ...
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    Holistic view on successful aging: life course and current factors determining successful aging in Thailand 

    Suphicha Booranavitayaporn; Sid Suntrayuth (National Institute of Development Administration, 2019)

    Aging population is a global phenomenon. In Asia, aging population is rapidly increasing in many countries with less preparation compared to the western countries. The proportion of older adults is considerably higher and demanding the attention to understand successful aging. Researchers have long shown interest to understand the meaning and also the complex factors leading to successful aging. However, much of their understanding are limited to uni-dimensional aspects either biomedical or social facet.  This dissertation studied holistic view ...
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    Maintenance-oriented human resource system and performance-oriented human resource system, parents' expectation, career intention and career choice of college graduating students : an example from China 

    Liang, Zhao; Sid Suntrayuth (National Institute of Development Administration, 2019)

    Men are afraid in the wrong line of business, which is a widely known expression in China. Career can not only change people’s lifestyles, but also affect their mental health. Therefore, proper career choice will bring the sense of pleasure and satisfaction and stimulate better dedication to the job and more occupation achievement. For college graduating students, most of them are torn with the choice of working at state-owned (SOE) and private-owned enterprises (POE) at their senior year, as it is the very first time for most of them to ...
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    MOBILE PAYMENT AND FIRM PERFORMANCE: FROM THE PERSPECTIVE OF RETAIL AND SERVICE SECTOR 

    Thipa Mahakittikun; Thipa Mahakittikun; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    Although the acceptance of mobile payment from the business is possibly one of the factors from the supply side that can lead to the success of a mobile payment system, some of the merchants still refuse to implement this payment system in their business. Based on the technological, organizational and environmental framework (TOE framework) of Tornatzky and Fleischer (1990), this present study attempts to identify how mobile payment can have an impact on the firm performance. To do this, this research hypothesized that relative advantage, complexity, ...
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    Policy transfer in Thailand : case study of Bangkok World Book Capital 

    Surasak Jotaworn; Sid Suntrayuth (National Institute of Development Administration, 2015)

    This thesis describes the concept of policy transfer network approach by using the World Book Capital Project of UNESCO. It aims to describe the World Book Capital project that transferred to Thailand and to compare with other cities as a lens for understanding the accomplishment situation to become World Book Capital. In addition, this thesis also analyzed the appropriate of policy transfer network approach that use to describe consequence and in-depth information
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    Securities brokerage regulation : the effectiveness of regulation implementation 

    Sid Suntrayuth; Sombat Thamrongthanyawong, advisor (National Institute of Development Administration, 2011)

    The roles of the capital market have been seen to be very critical in the economic development of Thailand. The capital market plays a critical role in mobilizing savings for investment in productive assets, with views to enhancing countries’ long-term growth prospects. On the other hand, the roles of the securities brokerage firms can be seen as intermediaries that provide linkages between investors and the capital market. Many of the financial supervisory agencies in the different jurisdictions have been trying to initiate various regulations ...
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    The Affecting factors on consumer purchase intention in C2C electronic classified marketplaces: a Thai perspective 

    Pirunrat Meksopavankul; Sid Suntrayuth (National Institute of Development Administration, 2017)

    C2C electronic classified marketplaces are blooming in Thailand because it can highly fulfill Thai consumer’s habit and lifestyle. The consume enjoy using C2C electronic classified marketplaces as online seller will post and update their product and service via social media as Facebook, Instagram, and Line to catch consumer’s attention, then target consumer who interested in a particular product and service will directly contact with seller on intermediary platform. Hence, consumers still feel reluctant to use online marketplaces because they do ...
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    The application of stimulus-organism-response paradigm: the role of social media in Thailand's destination image and behavioral intentions 

    Ariyaporn Nunthiphatprueksa; Sid Suntrayuth (National Institute of Development Administration, 2017)

    The role of the tourism industry has been well recognized in the development of the nation. The tourism industry not only contributes to Gross Domestic Product (GDP), but it also has positive social impacts for locals (e.g. access to essential services, development of transportation and infrastructure, direct and indirect employment and pride in local culture and history). Therefore, tourism is important to a nation with rich resources for travel like Thailand. Even though sustainable tourism is successful, several challenges remain for Thailand, ...
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    The effect of business ethics towards firm performance: publicly listed firms on the stock exchange of Thailand 

    Areerat Leelhaphunt; Sid Suntrayuth (National Institute of Development Administration, 2017)

    Recently, there have been many embezzlement scandals relating to some publicly listed firms, especially in that they were caused by the authority in the organization. As a consequence, huge damage has been caused to people, and the country. Moreover, ethical failure in leadership at the managerial level is still active in order to seek short-term gains, even if it leads to a loss of future business opportunities. In terms of supervising and leading any ethical corporate business practice, it requires the combined factors of ethical ...
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    THE EFFECTS OF INTELLECTUAL CAPITAL, INNOVATIVE BEHAVIOR, AND ABSORPTIVE CAPACITY ON ORGANIZATIONAL EFFECTIVENESS IN THE SERVICE INDUSTRY IN THAILAND – THE MODERATING ROLE OF SOCIAL CAPITAL 

    Xuemei Sun; Xuemei Sun; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    The present study explored the association between intellectual capital, employees’ innovative behavior in the workplace, the absorptive capacity of a firm, and organizational effectiveness of the Thai listed companies in the service industry. The survey data were collected from 423 managers from 198 listed companies in Thailand. The results showed that intellectual capital tended to improve the employees’ innovative behavior and the firm’s absorptive capacity, and finally enhance corporate organizational effectiveness. Furthermore, the results ...
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    The influence of risk perception and proactive behavior on performance of firms in the stock exchange of Thailand : the moderating roles of organizational units and types of firms 

    Sippavit Wongsuwatt; Sid Suntrayuth (National Institute of Development Administration, 2018)

    Research on the role of risk perception and proactive behavior on firm performance has gained importance, but little is known about how the types of firm and different roles of managers might influence the outcomes of firm performance when they perceive risk and take proactive actions. This study aimed to investigate the effects of firms’ perceived risk on managers and their proactive behaviors and the effects of firm managers’ proactive actions on firm performance in terms of financial performance and risk management concepts. Using a questionnaire ...
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    The influence of social media and perceived logistics service quality : the application of expectation confirmation theory 

    Chuthin Thanasarnaksorn; Sid Suntrayuth (National Institute of Development Administration, 2018)

    The internet has changed the way business is conducted and the current online retail environment has presented new opportunities for both retailers and consumers. Regionally, Thailand was ranked number one in South East Asia in terms of online retail value. In addition, the popular channel for online information gathering is via social media and Thailand’s usage rate of social media is higher than the average global number. With the above information, it makes Thailand an interesting place to further investigate both social media and the online ...
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    THE SUCESS FACTORS IN THE ADOPTION OF ENTERPRISE RESOURCE PLANNING (ERP) FOR THE THAI AGRICULTURAL BUSINESS: A STUDY OF THAI RICE MILL BUSINESS 

    Chalett Vichinrojjarul; Chalett Vichinrojjarul; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    Enterprise Resource Planning (ERP) has been globally and long-lastingly using in the several industries, especially under Industry 4.0; the era of industrial revolution, which seriously concentrates on interconnectivity, automation, machine learning, and real-time data. Currently, several industries in Thailand have been persuaded by “Thailand 4.0 scheme” under the12th National Development Program as National Economic Development Program (12th NESDPs) that developing principles require disruptive changes in all industries by the science and ...
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    UNIVERSITY INSTRUCTORS PROFESSIONAL LOYALTY AND THEIR TURNOVER INTENTION: EXPERIENCE FROM CHINESE UNIVERSITIES 

    YAJING FUFANG; YAJING FUFANG; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; National Institute of Development Administration. International College,; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 3/6/2022)

    As we all know, the development of higher education in China started late High-level faculty is the key to improve the quality of talent cultivation, and it is also a strategic choice to improve the strength of universities. Whether teachers can be efficient, active, and full of enthusiasm in their work is related to the long-term development of colleges and universities in China. The research of the relationship between professional loyalty and turnover intention of university teachers as knowledge staff also provides some insights for the ...