Browsing by Author "Sid Suntrayuth"
The Affecting factors on consumer purchase intention in C2C electronic classified marketplaces: a Thai perspective Pirunrat Meksopavankul; Sid Suntrayuth (National Institute of Development Administration, 2017)
C2C electronic classified marketplaces are blooming in Thailand because it can highly fulfill Thai consumer’s habit and lifestyle. The consume enjoy using C2C electronic classified marketplaces as online seller will post and update their product and service via social media as Facebook, Instagram, and Line to catch consumer’s attention, then target consumer who interested in a particular product and service will directly contact with seller on intermediary platform. Hence, consumers still feel reluctant to use online marketplaces because they do ...
The application of stimulus-organism-response paradigm: the role of social media in Thailand's destination image and behavioral intentions Ariyaporn Nunthiphatprueksa; Sid Suntrayuth (National Institute of Development, 2017)
The role of the tourism industry has been well recognized in the development of the nation. The tourism industry not only contributes to Gross Domestic Product (GDP), but it also has positive social impacts for locals (e.g. access to essential services, development of transportation and infrastructure, direct and indirect employment and pride in local culture and history). Therefore, tourism is important to a nation with rich resources for travel like Thailand. Even though sustainable tourism is successful, several challenges remain for Thailand, ...
Effects of partnership quality on the outsourcing success of translation service organizations in China Li, Peng; Sid Suntrayuth (National Institute of Development Administration, 2018)
The translation service market in China is growing steadily with the rapid development of international outsourcing services, as well as the language service industry as a whole. Besides the traditional study scopes included in linguistics and translation, there are a few studies that focus on translation service in the scope of the outsourcing field and then adopt theories and perspectives from it. This dissertation will study translation service industry from a new perspective, focusing on its nature as a kind of outsourcing activity. This ...
Keim, Benjamin; Sid Suntrayuth (National Institute of Development Administration, 2014)
In the last years a new internet technology called Web 2.0 has changed the milieu of internal communication in many organizations and has given rise to what professionals in business context refers to as Enterprise 2.0. This tool has offered different benefits to organizational communication such as employee collaboration and knowledge sharing. However, while these aforementioned advantages have already been thoroughly investigated and practically tested, it is hard to neglect the view that due to the dynamic developments of organizational ...
HOLISTIC VIEW ON SUCCESSFUL AGING: LIFE COURSE AND CURRENT FACTORS DETERMINING SUCCESSFUL AGING IN THAILAND Suphicha Booranavitayaporn; Sid Suntrayuth (NIDA, 9/17/19)
Aging population is a global phenomenon. In Asia, aging population is rapidly increasing in many countries with less preparation compared to the western countries. The proportion of older adults is considerably higher and demanding the attention to understand successful aging. Researchers have long shown interest to understand the meaning and also the complex factors leading to successful aging. However, much of their understanding are limited to uni-dimensional aspects either biomedical or social facet. This dissertation studied holistic view ...
THE INFLUENCE OF RISK PERCEPTION AND PROACTIVE BEHAVIOR ON PERFORMANCE OF FIRMS IN THE STOCK EXCHANGE OF THAILAND: THE MODERATING ROLES OF ORGANIZATIONAL UNITS AND TYPES OF FIRMS Sippavit Wongsuwatt; Sid Suntrayuth (NIDA, 8/6/19)
Research on the role of risk perception and proactive behavior on firm performance has gained importance, but little is known about how the types of firm and different roles of managers might influence the outcomes of firm performance when they perceive risk and take proactive actions. This study aimed to investigate the effects of firms’ perceived risk on managers and their proactive behaviors and the effects of firm managers’ proactive actions on firm performance in terms of financial performance and risk management concepts. Using a questionnaire ...
THE INFLUENCE OF SOCIAL MEDIA AND PERCEIVED LOGISTICS SERVICE QUALITY: THE APPLICATION OF EXPECTATION CONFIRMATION THEORY Chuthin Thanasarnaksorn; Sid Suntrayuth (NIDA, 6/12/19)
The internet has changed the way business is conducted and the current online retail environment has presented new opportunities for both retailers and consumers. Regionally, Thailand was ranked number one in South East Asia in terms of online retail value. In addition, the popular channel for online information gathering is via social media and Thailand’s usage rate of social media is higher than the average global number. With the above information, it makes Thailand an interesting place to further investigate both social media and the online ...
Sid Suntrayuth; Sombat Thamrongthanyawong, advisor (National Institute of Development Administration, 2011)