Now showing items 1-15 of 15

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    A model of website development in creating trustworthiness for medical tourism decision making in Thailand 

    Paramet Damchoo; Suwaree Namwong (National Institute of Development Administration, 2017)

    This study was to create a pattern of website development that affects the trust in the decision for medical tourists in Thailand because nowadays the competition of medical tourism is increasingly higher in several countries, such as Singapore, Malaysia and India, where tourism is mainly promoted by website that is used as a source of information for the decision of visiting to medical tourism. Particularly, the interface factors on a website are important and affect the decision. Although currently there are many studies on developing a website ...
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    A zero waste management model for small hotels: a case study in the Koh Samui, Koh Pha Ngan Surat Thani 

    Choosak Choosri; Suwaree Namwong (National Institute of Development Administration, 2016)

    This thesis aimed to examine the situation of waste management problems encountered by small hotels by focusing on investigating the causes of waste generation and on reducing, reusing, recycling and recovering the waste in order to minimize the waste to be finally disposed of by means of incineration/landfill, which is appropriate based on the prioritization of zero waste management. There were three research questions: (1) what are the factors in the zero waste management of small hotels? (2) What is the best practice in the zero waste ...
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    Cultural tourism destination development of Nakhon Si Thammarat province 

    Pinruthai Khongthong; Suwaree Namwong (National Institute of Development Administration, 2016)

    This study aims to create a model for cultural tourism destination development focusing on stakeholder participation. It was revealed that there are a great number of tourism destinations confronted with inefficiency in accommodating tourists, an insufficiency in the essential quality of tourism products and services, an increase in the overcrowding of tourists, and the deterioration of the landscape and the physical features in a tourism destination. Although there are a number of researches on tourism destination, the majority of the ...
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    Developing training program assessment instrument for employee in the hotel industry 

    Tanida Lakornsri; Suwaree Namwong (National Institute of Development Administration, 2017)

    Training is a foundation for improving staff competency, staff satisfaction, and staff commitment. Thus, this research aimed to develop an instrument to assess the training program to be a training program effectiveness. This study also attempted to fulfill the research gap examining the relationship among staff reaction towards training program, training satisfaction, and staff commitment. To achieve the research aim, four research questions have stated: 1) How does an organization develop a training program? 2) How to measure operational ...
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    The Efficiency of Yoga Destination Development : A case study of Hua-Hin district, Prachuap Khiri Khan province 

    Phattarawadee Rungsimanop; ภัทรวดี รังสิมานพ; Suwaree Namwong; สุวารี นามวงค์; National Institute of Development Administration. The Graduate School of Tourism Management; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administration, 12/8/2022)

    This thesis emphasis on study about the efficiency of yoga tourism development: a case study of Hua-Hin district, Prachuap Khiri Khan province which has objective are 1) To study yoga tourist’s demographic characteristics and travel behavior in Hua-Hin district, Prachuap Khiri Khan province. 2) To study core resources components of yoga destination development that influencing tourist satisfaction. 3) To study supporting resources components of yoga destination development that influencing tourist satisfaction. 4) To study tourist satisfaction ...
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    Emotional tourist-experience design: a health-wellbeing for the active 50-plus 

    Anugool Bhumiwat; Suwaree Namwong (National Institute of Development Administration, 2020)

    The main aim of this study is to design the health-experienced activity for the active 50-Plus tourists. This study initially intends to explore the opportunity promoting the 50-Plus’ activities, with alternatively designing their choices of health improvement and self-fulfillment from tourist-experience perspectives. Thus, the study process is set to find the research gaps of the four related domains: tourist, health, experience, and tourism. Firstly, the active 50-Plus tourist is defined from the gap that they are undeniable to grow older with ...
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    Food activity uniqueness for creative tourism development: a case study Chiang Mai, Thailand 

    Vongvipha Thosuwonchinda; Suwaree Namwong (National Institute of Development Administration, 2017)

    This study aimed to determine the components of Activity Uniqueness for Creative Tourism, consisting of three sub-components, namely Creative Activity, Create a Positive Distinctive Activity, and Five Sense Body and to find the relationship between the components and tourists’ perception of creative tourism activities. Activities of Thai cookery school course were focused on.  Presently, Thailand tourism emphasizes on promoting greater abstract images, such as Thailand: Land of Smile, Thainess, and Thai Hospitality. However, it still lacks ...
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    Perceived value development for cultural tourism destination: a case study of Phuthai village, Baan Khok Kong Kalasin province 

    Suchawadee Limisariyapong; Suwaree Namwong (National Institute of Development Administration, 2018)

              The main aim of this study is to investigate a tourist value perception toward cultural tourism destination: A case study of Phuthai Village, Baan Khok Kong Kalasin province. A quantitative method was employed with a self-administered survey and using purposive sampling technique for data collecting process. A total of two hundred and twelve responses were collected and a multiple regression technique was used to analyze data. The findings revealed that five value components, including functional, social, emotional, epistemic and ...
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    Risk perception prevention for international retirement migration 

    Munita Chootiraka; Suwaree Namwong (National Institute of Development Administration, 2017)

    This study attempts to fulfill the research gap concerning perceived risks of international retirement migration toward a tourism destination. The consequences of risk perception have influenced tourist behavior intention (Simpson, Cruz-Milan, & Gressel, 2014). Perceived risks reduction strategy helps to promote a destination image and trust (Cases, 2002; Kim, Qu, & Kim, 2009). Therefore, the research aim for this study is to seek for the answer to how to prevent risk perception for international retirement migration. To achieve the research ...
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    Street Food Destination Image Development Through Foreign Tourists' Perspective: A Case Study of Yaowarat, Bangkok 

    Yanisa Mitgosoom; ญาณิศา มิตรโกสุม; Suwaree Namwong; สุวารี นามวงค์; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administration, 12/8/2022)

    This study explores how is the image of Yaowarat street food in Bangkok by analyzing foreign tourists’ perspectives. The research consists of four objectives: 1) to analyze the elements of tourist attractions in Yaowarat area through the perspective of foreign tourists; 2) To analyze the functional and psychological elements of Yaowarat through the perspective of foreign tourists; 3) to analyze the uniqueness of Yaowarat through the perspective of foreign tourists; and 4) Guidelines for the development of the street food destination image of ...
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    Sustainable tourist destination brand image assessment case study of Mae Kam Pong community 

    Nattawut Wita; Suwaree Namwong (National Institute of Development Administration, 2017)

    This study examines the relationship between attributes-holistic uniqueness: slow tourism, psychology: emotion and sustainable image in the context of community-based tourism. An image of tourism brand at present plays important roles in the construction of tourist attraction. An image of tourism brand is a marketing strategy which can make tourist attractions be successful. In the past, a study on an image of tourism brand put the importance on brand image as most viewed by tourists. The image measuring of community-based tourism at the ...
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    The influence of employee motivation and innovative behavior: Thai Airways international case study 

    Sanhakot Vithayaporn; Suwaree Namwong (National Institute of Development Administration, 2017)

    There is a huge scale of competition in the airline business and employee plays a vital role factor for success or failure of organization hence this study aims to examine the influence of intrinsic and extrinsic motivation factors for job satisfaction on employee engagement and employees’ innovative behavior in the airlines industry in Thailand with Thai Airways International as the case study. It is essential for the survival of business, as new human resources practice is vital to improve employees’ performance, hence employee engagement has ...
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    The new phenomenon of slow food tourism development : the evaluation of tourists's perspectives focuses on the process of adoption, diffusion and perceived value 

    Pichsinee Soonsap; Suwaree Namwong (National Institute of Development Administration, 2016)

    This study explores slow food tourism by analyzing tourists’ perspective on how slow food tourism has been developed, including how slow food tourism has been adopted and diffused and evaluate the current market of slow food tourism through value perception. Currently, food development in tourism tends to increase the number of tourists and revenue (Mazza, 2013). Studying about Product Life Cycle (PLC) strategies (Steffens, 2002) and tourists’ perceived value (Ashton, Scott and Solmet and Breakey, 2010) help to understand the trend of ...
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    Wellness Tourism Activity Development for Thai Elderly  

    Nanthawat Suetrong; นันทวัชร ซื่อตรง; Suwaree Namwong; สุวารี นามวงค์; National Institute of Development Administration. The Graduate School of Tourism Management; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administration, 12/8/2022)

    The research subject "Wellness Tourism Activities Development for Thai Elderly" consists of 4 objectives : 1) To study about Thai elderly behavior to participate in wellness tourism activities. 2) To analyze the internal motivation of Thai elderly to participate in wellness tourism activities. 3) To analyze the external motivation of Thai elderly to participate in wellness tourism activities. 4) To guidelines for wellness tourism activities development for Thai elderly. This study was conduct with qualitative apporach through the data collection ...
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    แนวทางการใช้สมรรถนะในการคัดเลือกพนักงานบริการส่วนหน้าสำหรับโรงแรม 3 ดาว กรณีศึกษากรุงเทพมหานคร 

    วิรตี สุขสำราญ; Suwaree Namwong (สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2017)

    งานวิจัยครั้งนี้มีคำถามวิจัย คือ “แนวทางการใช้สมรรถนะในการคัดเลือกพนักงานบริการส่วนหน้าสำหรับโรงแรม 3 ดาว ควรเป็นอย่างไร กรณีศึกษากรุงเทพมหานคร” เพื่อให้บรรลุคำถามดังกล่าว จึงตั้งวัตถุประสงค์ของการศึกษา 3 ประการ คือ 1) เพื่อสำรวจความคิดเห็นของผู้ที่มีอำนาจในการคัดเลือกพนักงานบริการส่วนหน้าเกี่ยวกับสมรรถนะหลัก (Core Competency) ที่สำคัญต่อการปฏิบัติงานในแผนกบริการส่วนหน้าของโรงแรม 3 ดาว 2) เพื่อสำรวจความคิดเห็นของผู้ที่มีอำนาจในการคัดเลือกพนักงานบริการส่วนหน้าเกี่ยวกับสมรรถนะตามบทบาทหน้าที่ (Functional Competency) ที่สำคัญต่อการปฏิบัติงานในแผนกบ ...