Browsing by Author "Termsak Singsomboon"
Termsak Singsomboon; Sutsan Suttipisan (สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2014)
The study on marketing strategies for Thai gastronomic tourism promotion comprises 3 objectives; 1) to study foreign tourists’ behavior in Thai gastronomic tourism, 2) to study foreign tourists’ needs for Thai gastronomic tourism, and 3) to suggest marketing strategies for Thai gastronomic tourism promotion. The target population was 400 foreign tourists who took Thai cooking classes in Thailand and 77 partakers in Thai culinary tourism, selected from the government sector, private sector, citizen sector, and local administrative organizations. ...