Now showing items 1-1 of 1

  • Thumbnail

    Policy recommendations for developing Thailand's image as a medical tourism destination to establish destination loyalty 

    Wariya Pattharapinyophong; Kassara Sukpatch (National Institute of Development Administration, 2016)

    Medical tourism is a developing market for Thailand’s tourism industry, and offers a unique alternative to the issues associated with an excessive reliance on traditional forms of tourism. Previous literature on this subject is limited. The primary focus has been on the economic and social impacts of medical tourism on a host country, and on the quality of medical services that influence medical tourists’ loyalty. There has been insufficient research conducted on developing Thailand’s image as a medical tourism destination to establish ...