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    Design Thinking Approach: Communication for SustainableFashion as the New Normal in Thailand 

    Chavisa Cheyjunya; ชวิศา เชยจรรยา; Wichian Lattipongpun; วิเชียร ลัทธิพงศ์พันธ์; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Wichian Lattipongpun; วิเชียร ลัทธิพงศ์พันธ์ (National Institute of Development Administration, 4/6/2021)

    The purpose of this research is to examine the sustainable fashion ecosystem from global context and from Thai aspect in order to communicate and embed sustainable fashion practices as the new normal in Thailand through Design Thinking. The mixed method is employed. According to the exploratory sequential design process, the research is divided in to three phases; systematic literature review, followed by a quantitative research through an online survey and a qualitative approach through in-depth interview. The finding indicates that 1) fashion ...
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    The interpretation of music styles among music students in Bangkok 

    Peerawat Tan-intaraarj; Wichian Lattipongpun (National Institute of Development Administration, 2016)

    Human behavior can be influenced by the media through observational learning. Visual and verbal communication act as stimuli that can have a strong impact on the learning process. However, music can be considered a third form of communication, and thus, this research, “The Interpretation of Music Style among Music Students in Bangkok”, has two research objectives: 1) to identify how music tracks can influence music students’ mental imaging and 2) to study how specific behaviors in decision making and mental images are influenced by music ...