Browsing by Author "Yubol Benjarongkij"
STRATEGIC SUSTAINABILITY COMMUNICATION MODEL OF LISTED COMPANIES IN THE STOCK EXCHANGE OF THAILAND Rittipol Kuntasuwun; Yubol Benjarongkij (NIDA, 2/10/19)
“Sustainable development” or “Sustainability” is indicative of Thailand being affected by the "Bubble Economy" in 1997. During the crisis His Majesty the King Rama IX gave a royal remark to the Thai people with concept "Sufficiency Economy Philosophy", which has been adopted as a framework for sustainability. Thailand has encountered several weaknesses such as society, economy, politics, and environment. In 2015, Thai Cabinet has prepared the "National strategy" as motto as "Stable, Prosperous, and Sustainable". In the respect of Thai listed ...
STRUCTURAL EQUATION MODEL OF CORPORATE SOCIAL RESPONSIBILITY INNOVATION, CORPORATE IMAGE AND CORPORATE REPUTATION TOWARDS CORPORATE SOCIAL RESPONSIBILITY INNOVATION ADOPTION AMONG GENERATION Y Chonnikarn Seritanondh; Yubol Benjarongkij (NIDA, 12/18/18)
This research on Structural Equation Model of Corporate Social Responsibility Innovation, Corporate Image and Corporate Reputation towards Corporate Social Responsibility Innovation Adoption among Generation Y aims to (1) examine the social issues and the attributes of innovation in CSR innovation of three organizations; Charoen Pokphand Foods Public Co, Ltd., Siam Cement Group Public Co, Ltd. and PTT Public Co, Ltd. and (2) test the Structural Equation Model of CSR innovation, corporate image and corporate reputation towards CSR innovation ...
Aditap Ketchart; Yubol Benjarongkij (NIDA, 4/29/19)
The objectives of the study, Thai multinational companies and their corporate branding in the ASEAN region, are to study the process of corporate branding of multinational companies in Thailand, to study the process of corporate branding of multinational companies in the ASEAN region.to study the factors based on the branding process of domestic organizations and expansion to ASEAN and to summarize data based on the corporate branding model for Thai multinational companies to expand to the ASEAN region. The study used qualitative research through ...