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    Process of community enhancement on tourism promotion marketing for community-based tourism destination in designated Pattaya and Vicinity area 

    Yukolwat Bhakdechakriwut; Therdchai Choibamroong (National Institute of Development Administration, 2020)

    This research aims 1) to develop an indicator used for evaluating community enhancement of tourism promotion marketing in community–based tourism destinations in designated Pattaya and vicinity areas, 2) to evaluate the community enhancement of tourism promotion marketing for community–based tourism destinations in the designated Pattaya and vicinity areas, 3) to obtain the community’s potential reinforcement method in the aspect of tourism marketing promotion currently proceeded by the related parties, and 4) to create a process of community ...