Now showing items 1-20 of 3317

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    EFFECTS OF HEALTH-PROMOTING LEADERSHIP ON WORK ENGAGEMENT THROUGH EMPLOYEE HEALTHY, WORKPLACE CIVILITY, WORKPLACE OSTRACISM, MODERATED BY EMPLOYABILITY 

    Liping Liu; Liping Liu; Chih_Cheng Fang; Chih-Cheng Fang; National Institute of Development Administration. International College,; Chih_Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 11/8/2023)

    Health-promoting leadership, employee health, and workplace civility are the driving forces for enterprise development. Meanwhile, employability is the core element of employment relationships. The higher the employee's employability is, the higher the labor market value, which also has an important effect on employee engagement. Based on self-determination theory and social exchange theory, this study explores the effects of health-promoting leadership, employee health, workplace civility, and workplace ostracism on employee engagement in the ...
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    CROSS-NATIONAL COMPARISON ON THE IMPACT OF ONLINE CONSUMERS' TRUST AND RISK PERCEPTIONS ON B2C ONLINE MARKETPLACE ACCEPTANCE: AN EMPIRICAL ANALYSIS OF ONLINE CONSUMERS IN THAILAND AND GERMANY 

    Bastian Eine; Bastian Eine; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    The usage of B2C online marketplaces for shopping online is different around the world. While most online consumers in North America and several western countries in Europe as well are used to shop online via well-established B2C online marketplaces such as Amazon for quite some time, online consumers in some Asian countries have started using B2C online marketplaces quite recently. Analyzing cross-country differences in the influences of online consumers’ beliefs and perceptions of B2C online marketplaces on the online consumers’ acceptance of ...
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    BANK FINANCIAL CAPABILITY & COMPLIANCE ON MSME LENDING AMID ECONOMIC CHANGE & THE GROWTH OF FIN-TECH COMPANIES IN INDONESIA 

    Martino Wibowo; Martino Wibowo; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข (National Institute of Development Administration, 12/8/2022)

    This paper studies ten years (2008-2018) of annual financial data from four state-owned banks, macroeconomic data and data from the financial technology (fintech) industry using ratio analysis, dynamic estimation and common size statements analysis. The study also considers the analysis of independent attributes, for example, GDP growth, interest rates and fintech lending capacity and capability that could affect the financial performance of the banks. Moreover, this research emphasizes that competition with fintech companies could affect banks’ ...
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    A SMALL AND MEDIUM-SIZED HOTEL BUSINESS SERVICE INNOVATION MODEL FOR THE MATURE TRAVELERS 

    Daosook Boonyasarn; ดาวศุกร์ บุญญะศานต์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    The intense hotel competition becomes a challenge for small and medium-sized hotels to survive and forces them adjust themselves in terms of strategies to attract the potential market and their strategic management to increase their competitiveness and to survive. The group of mature travelers is considered as one of the most potential and lucrative market segments with its significance in size, potential and purchasing power which possible provide the opportunity for hotel industry, including small and medium-sized hotels. Thus, to target this ...
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    The Success of Community-based Tourism Management: A Case Study of Thaka Floating Market, Amphawa District, Samut Songkham Province 

    Jaranya Kongphet; จรัญญา คงเพชร; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม (National Institute of Development Administration, 12/8/2022)

    The purpose of this research is to study tourism management by community of Tha Kha Floating Market, Amphawa District, Samut Songkhram Province in order to study the process that has led to the tourism by the community of Tha Kha Floating Market, Amphawa District, Samut Songkhram Province be successful. In addition, it is to study problems and obstacles including recommendations in the development of management by community system using qualitative research by collecting data with documents, insight interview, and observation from main data ...
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    Debt Burden of Farmers’ Households as Compared to Households of Other Careers 

    Areerat Lunlalad; อารีรัตน์ ลุนลลาด; Amornrat Apinunmahakul; อมรรัตน์ อภินันท์มหกุล; Amornrat Apinunmahakul; อมรรัตน์ อภินันท์มหกุล (National Institute of Development Administration, 12/8/2022)

    This research aims to examine debt burdens of Thai households using the 2015 Socio-Economic Survey (SES) data conducted by the National Statistics Office (NSO). The study wants to find major factors that explain household debts especially those of farmer’ households, and to define some guidelines that might help to solve debt problems of farmer’s households. Four types of household debt are analyzed, i.e., (1) total household debts, (2) debts in doing agricultural business, (3) debts of household consumption, and (4) other debt burdens besides ...
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    An Analysis of Environmental Management According to the Sustainable Development Goals 12: A Case Study of Chang Island Trat Province 

    PATTEERA SRISUNG; พัทธ์ธีรา ศรีสังข์; Chutarat Chompunth; จุฑารัตน์ ชมพันธุ์; Chutarat Chompunth; จุฑารัตน์ ชมพันธุ์ (National Institute of Development Administration, 12/8/2022)

    The problem of waste management in tourist attractions, especially marine debris, is a significant problem that all stakeholders should work together to find a solution. General, the concept of waste solution consist of reduction, reuse, and recycling (3Rs). Therefore, this research aimed to study the current practice waste management of Chang Island and how to achieve the 12th Sustainable Development Goal (12th SDGs) targets 12.5. This research also aimed to the reveal the problems, obstacles, and guidelines for effective implementation of waste ...
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    CONTRIBUTION OF SOCIAL MEDIA USE AND CULTURAL INTELLIGENCE OF SALESPERSON TO CUSTOMER QUALIFICATION SKILLS,  ADAPTIVE SELLING BEHAVIORS AND SALES PERFORMANCE: THE ​CASE OF EXPORT SALESPERSONS IN CHINA 

    Jihong Zhou; Jihong Zhou; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    With the wide popularity of social media in business and life, there is an increasing trend of social media use in sales in recent years. In international business, social media play an important role in overcoming the time and space barriers between export salespeople and foreign buyers. However, due to the emergence of social media in about a decade, academic research about social media use in sales is lagging behind practice. In particular, scarce research has explored the topic in international business. To fill this void, this study aimed ...
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    Communication of Television Newscaster into Being Influencer and Building Popularity and Credibility by Social Media 

    Kansinee Poopoolsup; กันย์สินี ภู่พูลทรัพย์; Patchanee Cheyjunya; พัชนี เชยจรรยา; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 12/8/2022)

              The aim of this research is to study television newscaster communication as a social media thought influencer, namely skills, qualifications, techniques, methods, content used in communication. And how to communicate it can build credibility including creating good popularity on social media by using qualitative research methods In an interview with a group of five TV newscasters with social media thought influencers and three communication scholars, the results showed that the qualifications and skills as a news anchor before. It ...
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    Content Analysis and Communication Strategy about Online Depression Communities  

    Apasnan Pongpanus; อภัสนันท์ พงษ์พนัส; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร (National Institute of Development Administration, 12/8/2022)

    The objectives of this research were to: 1) explore communication strategy of the admins who managed depression-related online community; and 2) investigate the content concerning resilience, trust, and social attachment from the members of depression-related online community. Samples were Facebook users in three different community groups. The research methodology includes in-depth interview with the admins, examining their communication strategies, and content analysis on resilience, trust, and social attachment which the users in depression-related ...
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    FINANCIAL DEVELOPMENT AND ECONOMIC GROWTH IN ASIA 

    Visamanh Sanaphanh; Visamanh Sanaphanh; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์ (National Institute of Development Administration, 12/8/2022)

    This study has the propose to investigate the relationship between financial development and economic growth of overall countries in Asia, using the financial development indicators such as banking development indicators, stock market development indicators and economic growth taken as a panel data of all 48 countries in Asia that cover the period of 1975-2015. The study also proceeds the country-specific effects by applying panel data fixed effects methods, performing the causality test using panel var causality and apply the Generalized Method ...
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    STUDY ON RISK WEIGHT OF PUBLIC PRIVATE PARTNERSHIP PROJECT AND ITS INFLUENCING FACTORS  

    Xiaofan Yan; Xiaofan Yan; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 12/8/2022)

    With the increasing changes of economic structure and society requirements, Chinese government need to pay more attention on the public management activities, correspondingly, the government's financial pressure also gradually increased. The emergence of the PPP (public-private-partnership) model gives Chinese government a new idea to increase the construction of Public facilities. The introduction of social capital also alleviates Chinese local government's financial embarrassment. However, as long as it is the construction of an engineering ...
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    A Study of Thai Political Opinion Trends of Mass Media's Fanpage and Hatred Creating 

    Donrawee Sudphum; ดลระวี สุดพุ่ม; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 12/8/2022)

    The purposes of this study were:  to study problem and pattern stating on Thai political news presentation by mass media in Facebook fanpage during election announcement by the NCPO that has hatred creating and opinion trends of mass media’s Fanpage This study was a qualitative research. There were interviews with 2 academic journalists and 2 mass media professionals then analyzed from media news presentation and participation behavior showing opinions of the news receiver on Facebook fanpage of Komchadluek and Voice TV21 for 17 news under the ...
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    THE ROLES OF CULTURAL INTELLIGENCE AND PSYCHOLOGICAL CAPITAL ON COWORKER SUPPORT, BURNOUT, AND WORK-RELATED PERFORMANCE OF CHINESE EXPATRIATES IN THAILAND 

    Liping Fu; Liping Fu; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Further globalization has witnessed China’s dramatic growth in outward direct investment in Thailand and a double increase in the number of Chinese expatriates in Thailand over the past few years. However, the international assignments are inherently challenging. Basically, the excessive travel and less routine work schedule, as well as the increased responsibility and complexity of work content, may put expatriates under great workplace stress. The inability to handle such challenges may cause expatriates to suffer from job burnout. This issue ...
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    DRIVING FORCES AND INFLUENCING MECHANISMS OF GOLF TOURISM IN THAILAND 

    Ke Sun; Ke Sun; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang; Chih-Cheng Fang (National Institute of Development Administration, 12/8/2022)

    In recent years, highly valued by the Thai Tourism and Sports Bureau, sports tourism has made remarkable achievements in Thailand. The rapid development of the industry has provided a lot of research topics related to Thailand's sports tourism, one of which is research on the driving forces of Thai golf tourism. In order to promote Thai golf tourism, it is essential to define the driving factors behind its development whether the focus should be on tourism activities of individual golf tourists or on activities of the whole sports tourism. In ...
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    ABSORPTIVE CAPACITY, STRATEGIC FLEXIBILITY AND INNOVATION PERFORMANCE ON SUSTAINABLE COMPETITIVE ADVANTAGE: AN INTERNATIONALIZATION PERSPECTIVE 

    Yuxia Kong; Yuxia Kong; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    In recent years, the investment of emerging economies has soared, and more and more emerging economies firms (EEFs) have embarked on the process of internationalization. The data points one of the major development trends of the global economy, once an emerging economy that has been invested heavily and hoped to reap rapid growth in profits by multinational companies, it has become a source of investment funds and a competitor with the United States and Europe in terms of foreign investment. The overseas development of EEFs is faced with many ...
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    A PRELIMINARY STUDY ON THE RELATIONSHIP BETWEEN ENTREPRENEUR CHARITY "ORIGINAL ASPIRATION" AND ENTERPRISE DEVELOPMENT - TAKE CHINA ​AS AN EXAMPLE 

    LEILEI ZHANG; LEILEI ZHANG; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    This study explores why the charitable entrepreneurs have original aspiration of charity, and how their “original aspiration” promotes the development of their enterprises based on qualitative research in the special social context of the lagging charity causes and the imperfect enterprise charity tax laws without good implementation in China. Through face-to-face in-depth interviews with 27 philanthropic and non-philanthropic entrepreneurs in 13 provinces and 27 cities across the country, using continuous analysis and induction method, combined ...
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    The Study of Talent Attraction factors in the Public Sector of Thailand 

    Isaree Petrohchanakitt; อิสรีย์ เพชรโรจนกิตติ์; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร (National Institute of Development Administration, 12/8/2022)

    "Talent" represents an important component to mobilize and indicate the competitiveness of each country. However, the public sector in Thailand encounters not only the current challenge of the number of Talent but also the future challenge of the loss of Talent due to retirement. Moreover, it is found out that the Thai public sector has been unable to attract talents to join the public workforce. Therefore, this qualitative research was a study of talent attraction factors in the public sector of Thailand. The study explored models of talent ...
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    THE RELATIONSHIP OF OPENNESS AND INVESTMENT BASED ON CHINA'S PROVINCIAL PANEL DATA 

    Zhang Yanyun; Zhang Yanyun; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล; Athakrit Thepmongkol; อัธกฤตย์ เทพมงคล (National Institute of Development Administration, 12/8/2022)

    This thesis investigates whether openness determines investment in each region of China over the period of 2002 to 2017. In particular, the investment is decomposed into the foreign direct investment and the domestic investment. Using the panel data analysis, the results show that openness has no impact on all types of investment  except the positive impact on FDI in the east of China. This implies that more policies should be implemented in the western region to be more foreigner-friendly in order to attract more FDI.      
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    EVALUATING THE OPERATING EFFICIENCY OF COMMERCIAL BANKING SECTOR IN LAO PDR 

    Viphaphone Senesombath; Viphaphone Senesombath; Sorasart Sukcharoensin; สรศาสตร์ สุขเจริญสิน; Sorasart Sukcharoensin; สรศาสตร์ สุขเจริญสิน (National Institute of Development Administration, 12/8/2022)

    The objectives of this research are to explore the bank operating efficiency and to identify the factors that determine the operating efficiency of commercial banking sectors in Lao PDR. First, the Data Envelopment Analysis (DEA) approach is employed to compare efficiency between private and foreign banks. The results show that foreign banks have higher operating efficiency comparing to private banks under intermediation and operating activities. On the other hand, private banks are more efficient under value-added function than foreign banks. ...