This research is aimed to 1) to study the behavior and needs of sports tourists in attending professional football matches of Buriram United Club. Buriram Province. 2) to study the factor of marketing mix influencing the loyalty of sports tourists in visiting the professional football matches of Buriram United Club, Buriram Province, and 3) to propose guidelines for Development Marketing Strategy to Building Loyalty for Sport Tourists to Attendance Professional Football Buriram United Club in Buriram Province. The sample was 400 sports tourists ...