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    Foreign Tourists’ Behavior towards Creative Tourism : A Case Study of Koh Samui District, Suratthani Province 

    Sujitra Numee; Charoenchai Agmapisarn (NIDA, 6/16/20)

    This research aims to study the behavior of foreign tourists towards the creative tourism of Koh Samui, Suratthani. This study also examines the influence of creative tourism experiences, memories, tourist satisfaction affecting behavioral intentions. With questionnaires as a tool to collect data from 300 foreign tourists traveling to Koh Samui and attending the creative’s activities, the data variables were analyzed by structural equation modeling (SEM). The creative tourist experience variable was examined as the second-order confirmation, ...