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    Exposure and Viewer Attitude: Content Analysis of Sexual, Language, Violence, Representative in Facebook Live Streaming Video. 

    Nuttida Khwaengsawat; Pornpun Prajaknate (NIDA, 6/19/18)

    This research aimed to analyzed four dimensional bodies of contents emerges on Facebook Live: sexual, language, violence and representative. The study also examined exposure and viewers’ attitudes toward the contents on Facebook Live.  Mixed methods were employed in this study. The quantitative content analysis was conducted through Facebook Live Map three times a day (10.00-12.00 AM, 13.00-16.00 PM, and 20.00-21.00 PM) for one month. A total of 930 programs were recorded and coded in coding sheet. Then the questionnaire was distributed through ...