Now showing items 1-1 of 1

  • Thumbnail

    Branding process and Online Marketing Communication for organic farming of Smart Farmer 

    Surachai Srinorachan; Bu-nga Chaisuwan (NIDA, 5/9/19)

    Media influencing informational distribution in the era of rapidly changing. Especially online media for distribution of agricultural products. This research is an alternative to encourage farmers turned to use more online media. Therefore, this research focuses on branding process, online communication channels of organic products, including consumer satisfaction in organic products. Three awardee farmers of “Farmers love homeland" in 3 provinces as follow: Chiang Rai, Nakhon Ratchasima, and Ratchaburi province were considered as the sample. ...