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    A Study for Finding Virtual Reality Gaming Motivations of Generation Z in Bangkok by Developing Virtual Reality System 

    KAWIN MEKSUMPHUN; กวิน เมฆสัมพันธ์; Chutisant Kerdvibulvech; ชุติสันต์ เกิดวิบูลย์เวช; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Chutisant Kerdvibulvech; ชุติสันต์ เกิดวิบูลย์เวช (National Institute of Development Administration, 12/8/2022)

    Many organizations are adopting augmented reality technology to increase brand appeal and engagement. Whether it's cars, homes, consumer products, or even online games, and as a result of its enormous popularity, Metaverse has emerged as a new branch of computer science that is becoming very popular, particularly in virtual reality games. This thesis aims to discover the need and motivation for virtual games by The target audience is Bangkok's population of 40, aged 18–24 years. In 2019, we developed a free model-based virtual game on Unity for ...