Browsing by Subject "Aeronautics, Commercial -- Marketing"
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Service operational effectiveness and airline marketing strategy factors effecting purchasing intentions in star alliance airline members (National Institute of Development Administration, 2017);
Nowadays airline marketing strategies are very vital in influencing purchase intention. In Asia, strategic airline alliance has been employed to increase competitiveness particularly Asia-based airlines. As a result, the objectives of this research are 1.) To examine the effectiveness of the airline marketing strategies practiced by Asia-based Star Alliance airline members, 2.) To identify the airline marketing strategy factors influencing purchasing intention of Star Alliance airline members, 3.) To examine the airline service operational ...