Browsing by Subject "Airlines -- Marketing"
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Service operational effectiveness and airline marketing strategy factors effecting purchasing intentions in star alliance airline members (National Institute of Development Administration, 2017);
Nowadays airline marketing strategies are very vital in influencing purchase intention. In Asia, strategic airline alliance has been employed to increase competitiveness particularly Asia-based airlines. As a result, the objectives of this research are 1.) To examine the effectiveness of the airline marketing strategies practiced by Asia-based Star Alliance airline members, 2.) To identify the airline marketing strategy factors influencing purchasing intention of Star Alliance airline members, 3.) To examine the airline service operational ...
(National Institute of Development Administration, 2014);
An expansion of low-cost carriers (LCC) has increased the number of air passengers and visitors within a tourism system. This growth has also challenged airports by shaping their operations. This study came forth because of the deficiency of research on the links between Thailand airport operations and low-cost carriers, and the airport operational pattern for such carriers. Thus, the purposes of the study were to 1) study the operational efficiency of Thailand airports from low-cost carriers’ perspectives, 2) investigate levels of importance ...