Browsing by Subject "Andaman Coast"

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    MARKETING STRATEGIES OF COMMUNITY-BASED TOURISM FOR GENERATION Y CHINESE TOURISTS THE CASE OF ANDAMAN COAST, THAILAND 

    CHUNLIN WAN; CHUNLIN WAN; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 7/1/2023)

    The sustainable development of community-based tourism or CBT requires a dynamic balance between supply and demand sides. There are rich CBT resources on the Andaman Coast of Thailand, but not many Chinese tourists come here to visit. The Generation Y Chinese tourists who have grown up in the digital age may create new market opportunities for the development of CBT on the Andaman Coast. This poses a challenge to innovative marketing strategies for CBT. Therefore, the purpose of this study is 1) To study the current marketing strategy of CBT on ...